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src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F2020112606013460.png\" alt=\"\" width=\"635\" height=\"369\" class=\"aligncenter size-full wp-image-480\" \u002F>\r\n说回来，即使到了2021年的今天，我们这一代“互联网老年人”依旧对百度还是有些感情，骂得最狠的人也是我们，爱之深，责之切。当然，白杨有时研究用户需求关键词，依然会百度一下，只是会PC网址+百度手机APP一起。\r\n再多说一下，回到我们SEO从业群体，更能体会到百度的意义。昨天白杨付费圈子一个朋友问我，我在看你发头条SEO那个，SEO是不是自媒体平台那个啊?\r\n\r\n我回复说，SEO，我们从事SEO人的心理，默认是网站搜索排名优化。而像利用什么知乎、百家号、新闻去做软文排名，那个并不是SEO，最多也只是一种形式而已。比如在APP上做应用商店也是用到了SEO原理，但并不叫SEO，叫ASO了是一个意思。\r\n\r\n抖音搜索\r\n\r\n抖音搜索，这是个什么东东?抖音不是一个唱歌跳舞视频平台么?如果我今天对没有从事互联网，或者爸妈那辈他们可能不知道，但对于互联网从业人员来说，我是建议你了解了解。\r\n\r\n图片\r\n\r\n是啊，抖音搜索是什么?站在我们SEO流量从业者角度来说，用户在哪里，哪里就有需求，就有搜索。\r\n\r\n常规我们知道百度搜索一天有上亿的人搜索，曾经可能更疯狂。但你不知道的是，抖音在年初发布的，视频搜素月活跃5亿，现在日搜索千万级别不止吧。\r\n\r\n有人去搜索如何做菜，有人搜索怎么打领带，有什么搜索怎么选车等等。前不久，抖音PC端仅是介绍也改成可以搜索了。仅从域名角度看，\r\n\r\ndouyin.com比baidu.com还多一个字母呢，哈哈哈。\r\n\r\n图片\r\n\r\nOK，关于抖音搜索SEO怎么做，我还专门写过一篇文章，看这:\r\n\r\n白杨SEO:抖音SEO是什么?揭秘抖音搜索算法工作原理和推荐算法\r\n\r\n关键词=用户需求=流量\r\n\r\n关键词，我在以前SEO第一课中说，关键词最白话理解就是我们放在搜索框框里那个词，不管是短的还是长的。\r\n\r\n用户需求，即使用这个软件（百度或抖音）的用户想找他想要东西，这就是用户需求。比如，白杨有一次想在老婆面前表现一下，买了个茭白，其实我不知道怎么做好吃，就百度了下，最后发现有五种，选了一种做了出来。\r\n\r\n图片\r\n\r\n图片\r\n\r\n你可能会问我，白杨，你怎么不用抖音搜做菜?也可能是我潜意识还是习惯百度吧~这个不是重点，重点我是举例跟你说茭白怎么做好吃就是用户需求词，懂了吧?\r\n\r\n流量，流量是什么东东?即我搜索那个词，比如我点的是下厨房，其实我就是给下厨房带去了一个流量。用我们SEO角度说，他们下厨房网站增加了一个IP（这里不是指个人品牌那个IP哈）。\r\n\r\nOK，关于关键词、用户需求、流量三个都解释清楚了，回来我们来说说为什么是关键词=用户需求=流量?\r\n\r\n如果你是白杨SEO这个公众号老用户，应该看过这一篇，如果是新关注的，可以继续再看一下:\r\n\r\n白杨SEO:为什么搜索流量都隐藏在关键词里?弄懂关键词，看这篇就够了!\r\n\r\n新机会在哪?\r\n\r\n我们知道，从苹果手机推出到中国流行起来，以及当时安卓系统手机也多起来，互联网也从2009年左右正式转入移动互联网时代。代表平台如从新浪博客-微博，以及微信出来等。\r\n\r\n而在移动互联网早几年，百度这个PC时代的霸主并没有抓住第一波移动互联网红利，当时我记得最先拿到船票的是腾讯，其次是阿里，百度应该晚了几年。而本文讲的抖音搜索的同门兄弟今日头条2012年已经成立了。抖音还要四年后才能出生~\r\n\r\n你可能又要疑惑了，为啥不是头条搜索跟百度搜索PK?在图文搜索领域，追了多年搜狗都不是对手，还有曾壮志未酬的360搜索，头条搜索凭什么可以?\r\n\r\n有句话，能打败微信的并不是另一个微信。能打败百度也并不是另一个百度。真正能有威胁的是降维打击。拿抖音搜索来说，用户更喜欢直观视频，所以视频天生比图片更具有优势。\r\n\r\n还有一个最大优势在于内容，任何平台都缺内容，永远!百度、微信都不例外。现在抖音这个用算法优质内容吞金兽是远远大于百度的，即使微信公众号也比不上，所以视频号搞上来了呢~\r\n\r\n搜索是什么，就是把好的内容给到用户。正因为百度的内容越来越不能满足新生代用户，哪怕是我们及我们上一辈用户。知乎、小红书、公众号等确实也能满足一些，但你看他们为什么都发力视频?好视频制作成本是图文比不上的。\r\n\r\n回过头来，上面巴拉巴拉一大堆，你就告诉我抖音搜索新机会在哪?\r\n\r\n1、抖音搜索新机会一:更好挖掘用户需求新地方\r\n\r\n前面写了一千多字，都在说抖音这里用户多，搜索需求丰富，所以对于想做业务，研究流量或赚钱机会的人，抖音真是你不可以缺少的一个地方。话不多说，白杨随便截图举例吧~\r\n\r\n比如做知识付费、卖复古食品、搞婚庆服务等。\r\n\r\n图片\r\n\r\n图片\r\n\r\n图片\r\n\r\n图片\r\n\r\n2、抖音搜索新机会二:抖音SEO未来可期\r\n\r\n抖音SEO，分两个机会。一个是你做为甲方，你学会了为自己做。另一个是，类似百度SEO一样，学会了，你可以帮别人做服务，也可以搞抖音SEO培训，话说，现在应该有了吧，培训的哈哈哈。\r\n\r\n\r\n白杨SEO也说句大实话，如果站在效果和转化角度来看，不管是百度SEO还是抖音SEO，核心在于你的内容是不是做好了，对用户是不是有帮助。做排名只是方法，如果后端比如内容，供应都没有，其实并不是你的机会!\r\n\r\n3、抖音搜索新机会三:抖音推广可能更有效果\r\n\r\n大家都知道百度竞价那个贵，也知道微信广点通效果，当然在这里不是是说抖音广告更便宜或者效果更好，而是想说两点:\r\n\r\n1、如果你是抖音内容创作者，只要你的内容还行，100元即可测试dou+，而且抖音官方现在升级dou+，可能效果更好。毕竟把好的内容推荐给更多的人，这也是抖音在干的。\r\n\r\n2、你现在看到的那些直播带货，90%以上他们都在投巨量信息流广告。你知道为什么吗?你不投广告哪来那么多流量。说个真实的，我徒弟现在从百度信息流转到一家公司做抖音投放，据说一周多没休息了，上班都是晚上时间哈哈哈。\r\n\r\n站在这个角度看，如果抖音推广真没什么效果，那些老板烧钱也不是傻的吧，又不像天猫双十一为了充销量，打品牌哈哈哈。\r\n\r\n在头条广告生态里，其实也有关键词广告了。所以，白杨SEO认为这个持续会一段时间。百度搜索有百度竞价，以后抖音可能也有。微信搜索呢，同理，做个预言，我们看发展吧~","published","article","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F2020112606013460.png","2021-08-03T16:22:06+08:00",null,3100,[561,565,569,573,577,581,585,589],{"id":562,"tenant_id":6,"name":563,"slug":564,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},174,"自媒体","%e8%87%aa%e5%aa%92%e4%bd%93",{"id":566,"tenant_id":6,"name":567,"slug":568,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},201,"直播带货","%e7%9b%b4%e6%92%ad%e5%b8%a6%e8%b4%a7",{"id":570,"tenant_id":6,"name":571,"slug":572,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},228,"抖音SEO","%e6%8a%96%e9%9f%b3seo",{"id":574,"tenant_id":6,"name":575,"slug":576,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},2294,"内容创作","%e5%86%85%e5%ae%b9%e5%88%9b%e4%bd%9c",{"id":578,"tenant_id":6,"name":579,"slug":580,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},2300,"知识付费","%e7%9f%a5%e8%af%86%e4%bb%98%e8%b4%b9",{"id":582,"tenant_id":6,"name":583,"slug":584,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},2302,"推荐算法","%e6%8e%a8%e8%8d%90%e7%ae%97%e6%b3%95",{"id":586,"tenant_id":6,"name":587,"slug":588,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},2453,"互联网","%e4%ba%92%e8%81%94%e7%bd%91",{"id":590,"tenant_id":6,"name":591,"slug":592,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},4841,"移动互联网","%e7%a7%bb%e5%8a%a8%e4%ba%92%e8%81%94%e7%bd%91",283,"2024-09-08T00:08:32+08:00",{"id":596,"tenant_id":6,"creator_id":7,"title":597,"slug":598,"content":599,"content_json":12,"content_html":599,"reading_time":7,"access_level":7,"excerpt":12,"status":554,"content_type":555,"cover_image":600,"published_at":601,"scheduled_at":558,"author_id":543,"channel_id":558,"category_id":559,"tags":602,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":632,"like_count":7,"comment_count":7,"author_name":545,"created_at":601,"updated_at":633},1272,"奥运冠军成“人间种草机”居然3天爆卖7万件！","1272","东京奥运的男子百米大战中，“中国飞人”苏炳添成为第一个进入决赛的亚洲人、中国人，他用实力为我们带来了一场热血又激情澎湃的比赛。\r\n\r\n在赛场上奋力拼搏的他，也一下变成了带货王。淘宝上，不少商家把产品描述改成“苏炳添9秒98同款钉鞋”。\r\n\r\n8月2日，淘宝发布2021奥运同款人气榜。开赛一周，首金得主杨倩同款发卡领跑人气榜，陈梦的乒乓球拍项链、侯志慧用过的风油精等同款入榜。\r\n\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021072618000650.jpg\" alt=\"\" width=\"437\" height=\"246\" class=\"aligncenter size-full wp-image-1221\" \u002F>\r\n\r\n奥运同款到底有多火?在浙江义乌，与奥运相关的产品热销，上游生产源甚至出现断供情况，而杨倩比赛时头上佩戴的小黄鸭发卡和胡萝卜皮筋在一家电商商铺中，半天就能销出上万件。\r\n\r\n“发弹幕、顶热搜、淘同款”，已经成为这届网友“云上”参与奥运的标准“三部曲”。中国健儿刚获奖，场外粉丝们就启动打call三连:先是发弹幕祝贺，接着进入社交平台顶热搜，然后火速冲进淘宝，扫货同款周边。\r\n\r\n在淘宝上，奥运冠军们的带货能力堪比淘宝主播。赛场，成了今夏“最佳直播间”。\r\n\r\n淘宝发布奥运人气榜\r\n\r\n场内比赛忙，场外搜索忙。\r\n\r\n淘宝提供的数据显示，截至8月1日晚间，淘宝平台“杨倩同款”、小黄鸭发夹、胡萝卜发绳搜索量暴增超百倍。此外，随着现场比赛的进行，带有“陈梦”“张怡宁”“军神”“苏炳添”等字样的关键词检索量均大幅飙升。\r\n\r\n实际上，除了发卡外，更多的粉丝用追逐同款的方式，来为身在异国的奥运选手们加油鼓气。打开微博和淘宝，漫天的同款呼声，字里行间随处都能感受到奥运粉丝们收到同款时的那份小确幸。\r\n\r\n在粉丝们的热情下，杨舒予的同款手机壳、侯志慧用过的保温杯等产品不断成为新的关注点。而张继科的同款球衣，甚至是北京奥运会、冬奥会周边商品的检索量也短期内呈爆发上涨趋势。\r\n\r\n记者注意到，于2日刚刚上线的奥运同款榜单上，“杨倩同款发卡小黄鸭”位居榜首，其次是吴京同款“中国队衣服”，陈梦、杨舒予、张继科等选手的手机壳、训练服等周边饰物，也登上了该榜单的前十名。\r\n\r\n据了解，该榜单将在奥运会周期内持续运营，官方将依据检索量等维度考量奥运同款商品热度，并就排名进行实时迭代。\r\n\r\n是冠军，也是带货王\r\n\r\n这一届奥运，诞生了不少人气带货王。\r\n\r\n第一位就是拿下奥运首金，“集美貌、才华于一身”的杨倩。拿下两枚奥运金牌后，杨倩跻身“顶流”，5天微博涨粉200万，还展现出了惊人“带货”潜质。\r\n\r\n一家义乌首饰电商的运营负责人告诉记者，在“小黄鸭同款发卡”登上微博热搜后，他迅速更换了淘宝店封面图，当天就迎来了访客高峰。作为一款已经稍显“过气”的陈年旧款发饰，三天之内全店一口气卖出了7万件，超过该商品正常月销量百倍，原先的库存早已供不应求。\r\n\r\n大家只需要3.5元就可以收获冠军同款，这枚平平无奇的小配饰，瞬间席卷互联网。\r\n\r\n除了射击赛场，乒乓赛场成为另一大带货直播间。\r\n\r\n拿下本届奥运会乒乓球女单金牌的陈梦，颈间的乒乓球拍配饰火了。比赛中，除了陈梦的球技“闪闪发光”之外，她脖子上的项链也被网友们的火眼金睛盯上。赛后，陈梦父亲回应说，这是为女儿定制的款式，已经戴了7、8年。\r\n\r\n因为买不到，网友纷纷@周六福、周生生等品牌要求出同款，淘宝上，有不少陈梦同款项链也已上线。还有印有马龙图案的球拍以及印有许昕打球图样的T恤同样火爆。\r\n\r\n赛场内发光，赛场外依然瞩目。\r\n\r\n获得女子三人篮球铜牌的“颜值天花板”杨舒予，私下还是个时尚达人，用简单的基础款就能搭出毫不费力的时髦帅气。据悉，杨舒予的同款T恤、眼镜、工装服也在淘宝上持续走俏。另外，“一剑封喉”的击剑女王孙一文是个野生美妆博主，她的小红书里，全是护肤品、彩妆推荐。\r\n\r\n同时，奥运赛场也惊现神秘的“东方力量”:侯志慧用实力带火了保温杯和风油精，不少运动员背后留着拔火罐的印记。\r\n\r\n除了现役，不少已退役的体坛明星也在用实力做品牌、带货。\r\n\r\n比如“体操王子”李宁成功创立李宁品牌，还有郭晶晶的护眼贴品牌炯小炯、刘璇的运动品牌平衡派等，张继科则创立了奶茶品牌“猴子的救兵”，体坛明星也在拓展自己的商业边界。\r\n\r\n吴京:最佳应援团\r\n\r\n吴京是这届东京奥运场外最忙的男人。\r\n\r\n他虽然什么都没做，但社交媒体上随处可见那些硬气的“吴言吴语”。由他改编的表情包，已在网络疯狂刷屏，网友笑称吴京以一人之力，承担着提振作用。\r\n\r\n同样爆火的，是他身上那件印有“中国”二字的运动服，“吴京同款中国队衣服”也进入了奥运同款人气榜单前十。\r\n\r\n这件绿色印有中国字样的梅花牌运动衫，火了。\r\n\r\n梅花牌，是中国体育运动品牌的国货老字号。在新中国成立以后，梅花服务最大的客户就是中国队，1984年23届洛杉矶奥运会，许海峰穿着量身订制的梅花运动服赢得了我国奥运史上的第一枚金牌。梅花运动服，可谓见证中国“黄金一代”运动员的光荣与梦想。\r\n\r\n如今，在表情包之王的带动下，梅花又一次迎来了它的黄金时代:不少人学吴京攥着拳头、表情微发力地在其天猫店铺拍下买家秀。\r\n\r\n除了吴京，还有不少体育明星也在场外为中国奥运健儿打call。\r\n\r\n在淘宝直播间里，浓厚的奥运气势不亚于吴京表情包。\r\n\r\n作为阿里巴巴集团赛时奥运营销“加油联盟”计划中的重要组成部分，淘宝直播联合10位“阿里巴巴金牌加油官”:薇娅、雪梨、烈儿宝贝、陈洁KIKI、胡可、叶一茜、李艾、小李琳、呼呼美呼和潘晓婷组成“淘宝女主播天团”。\r\n\r\n\r\n7月23日—8月8日，每晚20点，都有一位主播和一位金牌运动员搭档直播，如邓亚萍、田亮、张继科、吴敏霞等，还有韩乔生、黄健翔等金牌解说员将惊喜现身，共同为中国运动健儿加油喝彩。\r\n\r\n今年虽是“云上奥运”，但镜头前人们对于比赛的关注焦点已经发生了变化，从金牌本身变成全方位捕捉赛场和运动员的细节，镜头内外的互动超越以往。\r\n\r\n这是一个被中国奥运健儿“燃爆”的夏天。 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src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F1627001577107.png\" alt=\"\" width=\"600\" height=\"415\" class=\"aligncenter size-full wp-image-1160\" \u002F>\r\n二是深度推广京津冀区域协同发展。发挥北京“一核”辐射带动作用，形成由点及面、逐步深化的协同发展局面，持续增强与津冀行业协同联动。加强京津冀在信息通信技术研发创新、新型数字基础设施建设等方面的一体化协同发展。\r\n\r\n三是扩展首都数字化空间。积极探索互联网创新服务应用，促进互联网经济新增长，助力首都高质量发展；全力支持北京数字技术与传统产业融合；拓展数字技术在社会治理领域开发应用场景，以及推进5G融合应用。\r\n\r\n四是持续提升行业管理水平。全面提升行业监管能力、服务质量和应急通信保障水平，增强行业拉动作用，改善北京营商环境。\r\n\r\n五是增强网络安全保障能力。加强网络基础设施安全保障能力建设，提升政府、行业、企业、社会数据和新型数字基础设施安全保障能力，大力推进行业安全生产工作。健全网络信息安全责任体系，完善风险较高业务的安全评估机制，优化网络信息安全应急处置流程，提高重大网络安全风险防范应对能力。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F1627001577107.png","2021-08-02T04:11:18+08:00",15,[643,647,651,655,659,663,667],{"id":644,"tenant_id":6,"name":645,"slug":646,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},210,"通信行业","%e9%80%9a%e4%bf%a1%e8%a1%8c%e4%b8%9a",{"id":648,"tenant_id":6,"name":649,"slug":650,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},211,"十四五","%e5%8d%81%e5%9b%9b%e4%ba%94",{"id":652,"tenant_id":6,"name":653,"slug":654,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},212,"5G网络","5g%e7%bd%91%e7%bb%9c",{"id":656,"tenant_id":6,"name":657,"slug":658,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},218,"数字化空间","%e6%95%b0%e5%ad%97%e5%8c%96%e7%a9%ba%e9%97%b4",{"id":660,"tenant_id":6,"name":661,"slug":662,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},412,"什么是新零售","%e4%bb%80%e4%b9%88%e6%98%af%e6%96%b0%e9%9b%b6%e5%94%ae",{"id":664,"tenant_id":6,"name":665,"slug":666,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},413,"新零售商业模式案例","%e6%96%b0%e9%9b%b6%e5%94%ae%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e6%a1%88%e4%be%8b",{"id":586,"tenant_id":6,"name":587,"slug":588,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},435,"2024-09-08T00:08:35+08:00",{"id":671,"tenant_id":6,"creator_id":7,"title":672,"slug":673,"content":674,"content_json":12,"content_html":674,"reading_time":7,"access_level":7,"excerpt":12,"status":554,"content_type":555,"cover_image":675,"published_at":676,"scheduled_at":558,"author_id":543,"channel_id":558,"category_id":641,"tags":677,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":701,"like_count":7,"comment_count":7,"author_name":545,"created_at":676,"updated_at":702},1261,"清华系创业者的经营方法论做了大汇总","1261","清华系创业者的经营方法论做了大汇总过去20余年，是中国互联网快速发展的阶段，在此期间顺势而起的创业者中，出现了很多贴着名校标签的大佬，他们早已成为各自领域的佼佼者，也是一个时代的开启者，经历过市场的沉浮变迁与时代的洗礼。\r\n\r\n我们整理了几位出自清华大学的互联网大佬的企业经营方法论，从中可以看到他们在创业阶段、取得阶段性成功或者在经历挫折时的心态以及应对之法。\r\n\r\n01\r\n\r\n搜狐张朝阳：\r\n\r\n面对焦虑和恐惧，最好的办法是与它们同行\r\n\r\n张朝阳1986年毕业于清华大学物理系，之后赴美留学。1996年他创立了中国第一家用风险投资创立的互联网公司爱特信公司（搜狐前身）。1998年搜狐诞生，成为中国互联网里程碑，比BAT都要早。\r\n\r\n但当光环越来越强，受到的关注越来越多，他却抑郁了，还两度因为抑郁隐退。在这个过程中，搜狐很快被被昔日的“弟弟”们远远地甩在了身后。\r\n\r\n如今的搜狐，在经历了若干年的消沉之后，在2020年，搜狐实现了5100万美元的盈利，重新走上了健康发展之路。\r\n\r\n他是怎么做到的？这些年里，他都有哪些经验与感悟？\r\n\r\n1、一是成本守住、品牌广告守住，门户和视频的亏损一直压在警戒线以下。\r\n\r\n2、不会跟风看别人做了什么，做产品更需要研究用户的特点，我们还是潜心研究自己用户的行为，走出自己独特的一条路。\r\n\r\n3、身兼数职在一线非常重要。我几乎在每一个部门都是在第一线，只有在第一线才能够真正去触摸用户的脉搏，和产品的脉搏，感受很多的细节。\r\n\r\n4、从公司创业的角度，你要对一些基本的恐惧做出反应。比如每天要关心的几件事、决定你命运的几个威胁，这些每天都要想一想，不能过度乐观。\r\n\r\n5、你还要知道威胁你的几个方面，比如你的董事或股东。\r\n\r\n另外你要考虑到现金流，管理好公司报表，否则你可能会被现金流卡死。还有一个威胁就是你的产品有没有发展前途，尤其是对于2C、对于消费者互联网来说，要考虑到你的产品是不是有竞争力。\r\n\r\n所有的问题就像驾驶员起飞之前反复检查飞机并在心中默念口诀一样，默念你每天都要解决几件事，这个问题有没有解决，那个问题有没有解决，保证你的公司处于安全的状态。\r\n\r\n6、恐惧带来不舒服的感觉，对这种感觉你要不做任何的条件反射式的处理，因为你任何解决恐惧的努力都会放大恐惧。\r\n\r\n这种焦虑怎么处理？这就需要你与恐惧共存。但不能说翻到墙里面后，你还觉得车会撞你，那最后的结果就是你连门都不敢出了。\r\n\r\n7、因为过分重视市场和品牌、忽略了产品和技术的重要性，搜狐错失了很多机遇，与搜索、社交、电商等大趋势失之交臂。\r\n\r\n8、我们之所以能够走到今天，就是因为我们不迷信这些东西（资本主导、功利主义）。如果继续坚持信念，同时把以前犯的错误改正过来，我们还是有机会回到舞台中心的。\r\n\r\n9、成功往往让人对于自我的认知会有一个超级自我的出现。当这个超级自我出现的时候，他对外界的感恩的心就没有了，他认为什么都是理所当然的。\r\n\r\n10、让事情发生，让单位时间里事情的发生频率加大，这样，机会就会加大。这里面，做是最重要的，再从做里悟出很多道理来。\r\n\r\n11、要做一件事情，我都是特别的真诚，先得说服自己，让自己相信。这样哪怕是特别难的一件事情，别人也能感受到你的相信，可能真是这么回事，对他来说可能真是一个赚钱的机会。\r\n\r\n12、一个组织要有不断创新的能力，一个组织的文化提供了这个公司能不能具有持续创新的能力。\r\n\r\n13、成功跟团队有关，成功是偶然的失败是必然的，专注于一件事，个人如此，团队也依然如此，集中精力把一件事做好。\r\n\r\n14、如果一个历史悠久的公司能够永葆青春，它要有一个好的内部创业文化，各个部门都要有创新精神，要敢于否定自己的过去。\r\n\r\n15、当你失去谦卑感，你会把自己的利益、自己的想法、自己的要求看得非常重要，反而忘记了实现公司目标才是你的责任和义务所在。\r\n\r\n一个企业尤其是互联网企业，没有创始人盯着就散架了，因为创新来自于创始人的冲动和激情。如果只是正常运营，就不会有创新，但创新也容易被创始人的基因和他的性格绑架。创始人会成为公司的天花板，他应该经常反思，如果有一些系统性的缺失，则需要重新「发明」自己，改变自己，让自己的天花板再高一些。\r\n\r\n16、当你注重营销却不重视打磨产品和技术的时候，就很容易错过互联网的重大机会！\r\n\r\n第一次我错过了搜索的机会。当时搜狐做导航和分类做得很好，但是后来百度开始做搜索使得效率得到了极大提升，于是百度崛起。后来我们反思进行补救做了搜狗，但还是让百度抢先了。\r\n\r\n第二次我错过了社交的机会。其实一开始我就看到“多对多”是互联网的本质，还收购了ChinaRen，但是我却没有把社交做起来，因为当时我还沉浸在奥运会效应、各种事件营销和媒体关注的光环中，后来，新浪微博崛起，我决定把搜狐微博做起来，而且把社交网络做起来，但是在2011年，我陷入了情绪困扰。\r\n\r\n02\r\n\r\n搜狗王小川：\r\n\r\n内部创新，只有两件事可以做\r\n\r\n王小川，1978年出生于四川成都，毕业于清华大学计算机科学与技术专业，身负诸多荣誉，个人履历十分丰富。\r\n\r\n同时，他和他创立的搜狗与搜狐有着极深的渊源。\r\n\r\n作为搜狗的CEO，在王小川的带领下，搜狗于2017年11月9日正式登陆纽交所，成为一家总市值数十亿美元的上市公司。搜狗上市背后，王小川对于企业管理有三条关键的心得。\r\n\r\n1、向“生命”去学习，向人去学习\r\n\r\n公司大了之后，员工跟老板就不是一条心了。员工最大的愿望变成了升职加薪，做更多的事情管更多的人，但这跟公司利益不一致。每个人都想做出更多的事管更多的人，因为他要自己个体的生存和发展，他考虑的不是公司整体的生存发展，这种情况下公司就开始产生臃肿。\r\n\r\n我们需要试图做的事情，从局部看到企业的状态，改变企业的基因。这里我要提到一个概念——公司向“生命”去学习，向人去学习：\r\n\r\n1）公司不要太参与到特别白热化的竞争中。竞争太激烈了，会让我们去改变自己的基因，去做一些没那么善良，或者说没那么针对未来的事情。竞争是让人受伤的一件事，过多的竞争不是好事情，因为竞争当中有损耗，企业的竞争也很痛苦。通过烧钱去做事情、去拓展市场的时候，就不是用你的内力去提高你真正的服务品质。\r\n\r\n2）向生命学习开放性。我们公司的员工喜欢在公司内部做事情，天天跟领导汇报，但我更希望他们走出去，跟客户去接触，跟投资人接触，跟其他公司交流。因为这个生命的本质在系统里面，它是需要跟外界不断进行物质能量交换的。如果这个公司2000多人就我一个人在外面去做这种交流，那内部的人伤害就会特别大。这样2000多人就变成了耗在机构里面，慢慢就会死亡。\r\n\r\n3）控制员工数量，减肥，去流程化。控制规模很关键，小公司招人难，大公司招人也难，但是控制人员数量变得更加重要，否则会产生臃肿。要控制项目、控制人头，避免肥胖。在大公司，减肥比招聘更痛苦，去流程化也很重要。\r\n\r\n我特别不喜欢靠流程来解决问题，因为用流程解决问题的话，好像带来了保障，但是责任就不是在人的身上，而在流程里。如果环境改变，流程的应变能力比人差很多，所以我更愿意把责任交给人。\r\n\r\n4）结合市场，打破汇报关系。向老板汇报比向流程汇报好，向市场汇报比向老板汇报好。可以在市场上中检验做得好不好，让每个人可以释放自己的能力。\r\n\r\n5）控制衰老的过程，减缓晋升和加薪。很多人听到减缓晋升和加薪肯定不开心，大家都希望能更快晋升和加薪，但没想过这个晋升和加薪的速度是要匹配员工的成长，以及目标对他的调整。如果项目做得好，在HR专业领域，项目愿意给他们多发项目奖金，而不是加薪。\r\n\r\n2、团队管理：包容不同风格，做好长期激励\r\n\r\n管理不同的部门、不同的人的时候特别难，比如我之前开始管销售，这些人跟技术人员的风格完全不一样，但是一个公司或者一个人，就像要修一个塔一样的，下面的地基能撑开，你才有机会建更高，所以这种困难，你要是绕过它，你可能就只能修特别低的房子，如果能把不同的风格融合好，拧成一股绳，你才有机会去建特别高的房子。\r\n\r\n所以我是试图尽可能的去包容不同的风格，而不是这种风格拒绝掉，那种风格拒绝掉......我认为我还是尽可能的适应，去努力的做到把各种风格的人都能吸引进来。\r\n\r\n3、公司激励：激活高管活力，做好内部创新\r\n\r\n公司人多之后，我觉得很多时候所谓的激励，都是让公司衰老得更快。比如你给员工升职、发奖金、加薪。加薪、升职是很多员工想要的，但两件事情无一例外都是伤害创新的。\r\n\r\n因为一旦这个兑现之后，你得给他更多钱。创新动力不是在创新本身，而是升职，变更高位置，管更多人，他得到更多安全感。所以公司内部不断形成一些汇报关系、各种各样人的关系，就是因为刚性。这种刚性本身第一个对变化是有害的，而升职就是想固化这关系的，同时这就是阻力。所以我觉得公司做大就是在往衰老里走的，跟人一样，返老还童是一个特别难的事。\r\n\r\n经过多年思考，我觉得内部创新只有两件事可以做：\r\n\r\n第一，在你现有产品的方向上，添枝添叶把它做得更好，这是微创新;\r\n\r\n第二，利用你的优势，在懂的地方去做创新。\r\n\r\n如果超出这两个范畴，基本上就没机会了，而且行业在发生变化。\r\n\r\n03\r\n\r\n美团王兴：\r\n\r\n创业者“修身、齐家、治国、平天下”\r\n\r\n关于王兴，其实已经说过很多了，这里我们简单再做一些新的梳理。\r\n\r\n1、创业者不应把自己想得过于强大\r\n\r\n1）“修身、齐家、治国、平天下”\r\n\r\n“平天下”，对创业者的解读就是，你要彻底占领这个市场，“天下”就是你的目标市场。你要选择正确的目标市场，而且有足够的规模，足够的有价值。因为创业归根到底是要解决问题的，如果你解决的问题不够大，你创造的价值就不够大。合适的市场，就是你选择的天下。“平”的意思就是，你不光要进去做，最后还要彻底占领、垄断他。\r\n\r\n“治国”，这里“国”的意思，是你的整个企业。要“平天下”，需要靠你的企业，整个团队去做。治国就是要设计好、治理好整个企业以及相关的生态体系。\r\n\r\n“齐家”，对创业者而言，家就是你的直接下属，因为不管公司规模多大，CEO能直接管的人都是有限的，个人精力是有限的，他们的质量、投入度、成效对你的治国平天下的计划有至关重要的影响。\r\n\r\n“齐”，一是你要配齐这个团队，各个角色得配齐；二是使大家的想法尽可能一致，心要齐；三，你要想办法使他们不管在能力、态度、还是你对待他们的标准上要一视同仁，要公平，要让整个事情是有秩序的，标准是对齐的。\r\n\r\n“修身”，作为CEO，你就是公司的支柱，也是公司的天花板，如果你不能不断提升自己，那么整个团队和整个公司是不可能提升的，整个事业也不可能做大。所以CEO要吾日三省吾身，不停的反省、不停的学习、不停的想办法提升。\r\n\r\n2）创业要“四纵四横”\r\n\r\n互联网到底能做几大类事情？\r\n\r\n我们总结出“四纵四横”。“四纵”就是：娱乐、信息、通讯和商务，这是人们最基本的一些需求，这四类需求是基本不变的。\r\n\r\n变的是“四横”：搜索、社交、移动、智能硬件。每过五年左右，都有一波大的科技变革，它会带来这四个方面的变化。浪潮是一波接一波的，移动带来很多变化，但它并不是最终的终结。\r\n\r\n3）创业者不应把自己想得过于强大\r\n\r\n任何企业，只要内部组织能力的变化赶不上外部坏境的变化速度，死是迟早的事。\r\n\r\n其实创业者不应该把自己想得过于强大，不是我们改变市场，是市场改变我们，我们每个人作为用户是市场的一部分，这才是根本性的力量。\r\n\r\n2、关于企业管理：\r\n\r\n管理从来都是不完美的。\r\n\r\n1）好的管理者引导身边的人「见自己、见天地、见众生」。\r\n\r\n2）管理，既是团队拿结果，也是帮助下属出业绩。\r\n\r\n3）作为CEO，我要为这个公司里发生的一切事情负责，我更要为这个公司里该发生，但却没发生的事情负责。\r\n\r\n4）CEO最重要的三项工作：设定公司的愿景和总体战略并传达给所有利益相关方，招募并留住最最优秀的人才，确保始终有足够的现金。\r\n\r\n5）得时不时地提醒自己和同事们：在商业上，没有什么东西是免费的，也没有什么东西是无价的。\r\n\r\n6）最牛逼的商业决策不能算小账，考虑投入产出比时不能受限于局部的所谓理性，因为它最后不仅影响你这个公司能赚多少钱，而且影响你能值多少钱。\r\n\r\n7）索罗斯说重要的不是做出正确判断的频度，而是做出的正确判断的量级。巴菲特说自己一生做对的决定不过十来次。\r\n\r\n8）遇到管理问题不要太慌张，管理从来都是不完美的。\r\n\r\n9）下雪天是否会提早出门以避免迟到，是判断一个人是否结果导向的一个简单方法。\r\n\r\n10）老祖宗孙子说:「百战百胜，非善之善者也。不战而屈人之兵，善之善者也」。\r\n\r\n11）其实，多数改革其内容本身并不高深，基本只是常识，难的是共识。\r\n\r\n12）我最喜欢的态度是：一边建设，一边建设性的批评。\r\n\r\n13）当我认为一个事情很重要，而且能帮助他们成长，我会倾向于给他们思考的方法而不是答案。因为我的速度再快、决策质量再高，能做的事情也是有限的。\r\n\r\n14）一位摄影师在比赛中得了金奖，有人问他得奖照片拍摄花了多长时间？也许按下快门只需要0.001秒，但是他为了找到这个机会花了10年。我们做决策也是一样。\r\n\r\n04\r\n\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021071918515433.jpg\" alt=\"\" width=\"1000\" height=\"557\" class=\"aligncenter size-full wp-image-1089\" \u002F>\r\n快手联合创始人、董事长兼CEO宿华：\r\n\r\n从前锋变成球队老板，要学会做决策\r\n\r\n宿华，1982年出生于湖南一座落后的土家小山寨，毕业于清华大学，后曾在清华读博士时辍学，后加入谷歌、百度负责搜索和推荐算法、系统架构等后端技术研发，期间创业两次。2011年，随着宿华加入，将快手从GIF工具升级为视频应用。\r\n\r\n从近年来宿华的专访及演讲中，我们摘录了一些他的原则体系、创业建议以及决策的方法。\r\n\r\n1、用6年拿下一个工程师，最底层原则是利他\r\n\r\n作为CEO，我最多的时间是寻找优秀人才。\r\n\r\n有一个案例，就是一位工程师，我第一次创业的时候，就在邀请他加入，从2008年开始，一直追到2014年，我第三次创业的时候，才成功把他邀请过来。\r\n\r\n我们选人的标准，首先是他聪明，有好的专业技能，随着公司越来越大，我们越来越注重人的价值观和使命感，是不是跟我们公司的方向匹配。\r\n\r\n当时他的想法是想要改善家庭的经济条件，让家人过得更好。到后面，因为我的想法进化了，我觉得解决社会问题可能比挣钱更重要。也是解决社会问题本身打动了这位工程师，所以选择加入了我们。\r\n\r\n我们人生中有很多的选择，面对不同的机遇，不同的资源，有很多取舍之道，当做重要选择的时候，我的原则体系还蛮多的，通常在碰到冲突的时候，这些原则才会显示它的威力。\r\n\r\n第一个最底层的原则，我觉得还是利他，把自己的幸福感建立在能够广泛利他的基础之上。\r\n\r\n第二个原则是第一性原理，即对一个事情的本质理解得比较透了，再去做艰难的决策，尽量减少模糊决策、冲动决策的可能。\r\n\r\n第三个原则是长期利益和短期之间的平衡，也会是一个非常需要注意的地方。\r\n\r\n2、创业者核心素质：失败了换个姿势再来一次\r\n\r\n我认为一个创业者最核心的素质和能力：\r\n\r\n首先，有屡败屡战的勇气，这种勇气也不是凭空而来的，我觉得也是一种传承。像我的家庭，我的父辈在我很小的时候，就离开公务员队伍，开始创业。如果你没有勇气的话，你都没办法迈出第一步。\r\n\r\n具体到一次创业：\r\n\r\n第一，应该更充分地研究现有行业。举个例子，你应该多用用同行的产品，用用前辈们的产品，用用已经有的国内国外的产品，应该多去体验、多去了解。\r\n\r\n其次，要避开他们，要做他们不做的事情，做那些前辈们不愿意做，但是很苦逼的事情。\r\n\r\n第三，如果你失败了，就换个姿势再来一次。\r\n\r\n人的需求永远是迭代的。\r\n\r\n以电商为例，最早我们在网上买不到东西，我们会想怎样安全地买到东西。后来可以安全买到东西后，我们想要买到更多东西。当我们能够买到更多东西，我们天天去逛，每天可以逛几个小时，逛不完的时候，我们又想，能不能省时间，能够买到精品。后来买精品还不够，我们是不是能够到全球去买最优质的商品。到最后又开始出现网红电商。\r\n\r\n你会发现在网上购买商品就经历了很多的迭代，每一次前一个需求得到满足，用户的需求就开始进化。所以当我们去做未知事情的时候，我们是看已知的哪些事情被解决了，那我们在此基础上往前再迈一步。\r\n\r\n3、从前锋转变为球队老板，我做决策的两种方法\r\n\r\n我们做决策其实跟遇到的问题的特点有很大关系。\r\n\r\n早期我自己还在球场上踢前锋，碰到的问题相对来讲更具体，就是一个球传到我脚下，我如何去过人射门，它很具体，偏用户洞察和业务判断，那时候就是先有一些直觉的引导，然后再到大数据里去做观察和矫正，就可以得到相对高效率、高质量的决策了。\r\n\r\n但是随着公司的规模越来越大，我从一个足球的前锋变成一个球队的教练，又变成一个球队的老板，如果仍然是一个前锋的话，组织一定是有问题的。\r\n\r\n在决策时，问题过滤层次越来越多，最后落到我身上的问题复杂性也变得越来越高，反馈周期也越来越长。\r\n\r\n我有两种方法：\r\n\r\n第一种是更加理性，比如对于这个问题所有的相关信息，我们要求古今中外全搞清楚。\r\n\r\n不能只看自己，也要看外边，看他们过去怎么做，现在怎么做，甚至要看他们对未来怎么认知。使得我们的决策不是从零出发，而是能够站在历史的、巨人的肩膀上。\r\n\r\n相对来讲研究的投入会很大，时间周期会偏长，但可以避免犯一些低级错误。\r\n\r\n第二种，是用手上已有的信息，通过自己对这个问题的感知，对问题中利益方情绪的感知或者利益的判断，偏直觉性地决策。\r\n\r\n前者需要相对长的时间，有时候可能会来不及，所以只能在极少、极重要的问题上用这个方法。当碰到很多需要相对快速决策的情况时，就要用第二种方法。\r\n\r\n但我个人目前可能还是会倾向于前者，就是对于一个决策所需要的输入做充分的收集。\r\n\r\n我会希望10年后的自己更懂得表达自己，而不止是一个观察者和思考者。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021071918515433.jpg","2021-08-02T00:55:43+08:00",[678,682,686,690,694,698,699,700],{"id":679,"tenant_id":6,"name":680,"slug":681,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},219,"创业","%e5%88%9b%e4%b8%9a",{"id":683,"tenant_id":6,"name":684,"slug":685,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},220,"互联网公司","%e4%ba%92%e8%81%94%e7%bd%91%e5%85%ac%e5%8f%b8",{"id":687,"tenant_id":6,"name":688,"slug":689,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},221,"互联网大佬","%e4%ba%92%e8%81%94%e7%bd%91%e5%a4%a7%e4%bd%ac",{"id":691,"tenant_id":6,"name":692,"slug":693,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},222,"智能硬件","%e6%99%ba%e8%83%bd%e7%a1%ac%e4%bb%b6",{"id":695,"tenant_id":6,"name":696,"slug":697,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},225,"视频应用","%e8%a7%86%e9%a2%91%e5%ba%94%e7%94%a8",{"id":660,"tenant_id":6,"name":661,"slug":662,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":664,"tenant_id":6,"name":665,"slug":666,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":586,"tenant_id":6,"name":587,"slug":588,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},533,"2024-09-08T00:08:36+08:00",{"id":704,"tenant_id":6,"creator_id":7,"title":705,"slug":706,"content":707,"content_json":12,"content_html":707,"reading_time":7,"access_level":7,"excerpt":12,"status":554,"content_type":555,"cover_image":708,"published_at":709,"scheduled_at":558,"author_id":543,"channel_id":558,"category_id":641,"tags":710,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":735,"like_count":7,"comment_count":7,"author_name":545,"created_at":709,"updated_at":736},1259,"科技部：人工智能企业或需设立科技伦理审查委员会","1259","科技部：人工智能企业或需设立科技伦理审查委员会。\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002F45646.png\" alt=\"\" width=\"500\" height=\"277\" class=\"aligncenter size-full wp-image-789\" \u002F>8月1日消息，日前，科技部发布《关于加强科技伦理治理的指导意见（征求意见稿）》（下称“《意见》”），向社会公开征求意见。《意见》旨在加大科技伦理治理力度，推动科技向善，《意见》明确了我国科技伦理治理的基本要求和原则，并对科技伦理治理体制、监管与审查做了规定。\r\n\r\n","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F12\u002F45646.png","2021-08-02T00:54:58+08:00",[711,715,719,723,727,731],{"id":712,"tenant_id":6,"name":713,"slug":714,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},2692,"人工智能企业","%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e4%bc%81%e4%b8%9a",{"id":716,"tenant_id":6,"name":717,"slug":718,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},4206,"人工智能","%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd",{"id":720,"tenant_id":6,"name":721,"slug":722,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},8110,"伦理治理","%e4%bc%a6%e7%90%86%e6%b2%bb%e7%90%86",{"id":724,"tenant_id":6,"name":725,"slug":726,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},9948,"智能","%e6%99%ba%e8%83%bd",{"id":728,"tenant_id":6,"name":729,"slug":730,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},11962,"监管","%e7%9b%91%e7%ae%a1",{"id":732,"tenant_id":6,"name":733,"slug":734,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},12837,"科技","%e7%a7%91%e6%8a%80",207,"2024-09-08T00:08:37+08:00",{"id":738,"tenant_id":6,"creator_id":7,"title":739,"slug":740,"content":741,"content_json":12,"content_html":741,"reading_time":7,"access_level":7,"excerpt":12,"status":554,"content_type":555,"cover_image":600,"published_at":742,"scheduled_at":558,"author_id":543,"channel_id":558,"category_id":743,"tags":744,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":764,"like_count":7,"comment_count":7,"author_name":545,"created_at":742,"updated_at":765},1257,"新锐品牌玩私域流量 都是有一套新运营体系的！","1257","先划重点：\r\n\r\n- 在私域几乎每个类目都有新锐品牌异军突起，做到行业Top3，他们的共同点是从数字化起步，全渠道展开，进行公域和私域联动。\r\n\r\n- 用户从公域转私域的过程中，最难的是存量用户，因为这些用户对品牌的认知比较久远。最好的办法是在公域做定向投放，帮助这些用户强化对品牌的认知。\r\n\r\n- 最好的会员进阶制度不应该只关注用户消费金额、消费次数，用户活跃度也是重要考核标准。\r\n\r\n- 有了私域后的会员与之前的会员体系相比最大区别有两点：一是会员对于品牌的认知更强，二是会员活跃度更强。在私域做用户深度运营十分有必要，效果也更好。\r\n\r\n这是见实在与慧博科技CEO王利军深聊时印象深刻的地方。他提到，前几年品牌在阿里生态GMV占比基本在80-90%，这两年已经下降到了60-70%左右。消失的流量都转到了私域之中。\r\n\r\n而在2019年之前，只有20%品牌认可私域，现在有近80%品牌认可。私域成了所有品类都必做的市场，也是零售行业发展必然要走到的新阶段。\r\n\r\n需要提及的是，在私域运营中，会员运营是一项基础能力，也是重中之重。这项能力和私域的订单转化、复购，乃至转介绍等结果息息相关。而慧博恰恰专注于会员关系管理，成立至今已服务了近30万客户。其中，2000多家为私域企业。\r\n\r\n在和见实的深聊中，王利军详细提及了私域中的会员，和正常环境下的会员差异，及一些对应的观察和运营理解。在8月13日的私域电商大会，见实也特别邀请王利军作为提效营6位嘉宾之一，围绕“私域*会员运营”这个运营中最常用到的场景，展开详细的案例剖析和玩法讲解。\r\n\r\n现在，让我们回到和王利军的聊天现场，听他详细聊聊对会员管理的见解及深耕赛道多年的感知。如下，Enjoy：\r\n\r\n见实：慧博服务了30多万家公司？他们有走出什么共同趋势？\r\n\r\n王利军：我们在各大公域平台基本上都是TOP级服务商，目前全渠道服务了30多万家企业。\r\n\r\n从2019起开始，大量企业的经营数据或GMV都不像前几年那么高效增长了。前几年企业在整个阿里生态GMV的占比基本在80-90%，这两年只占60-70%了，食品\u002F保健品类可能还不到这个比重，同时私域和抖音等新平台交易量起来了。\r\n\r\n流量总量就这么多，互联网用户每年还会有减少的迹象。在互联网平台如果没有流量，生意在哪里？这是一个很要命的问题。\r\n\r\n第一是品牌的生意越来越去中心化了。每年都会有不同的流量平台出来，比如抖音、快手、拼多多等，生意可能跑到这些平台了。\r\n\r\n第二是内卷严重，同一个品类大量商家都在做，造成产品高度同质化，尤其是现在比较热门的行业，美妆、大健康、保健品等企业越来越多。产品同质化严重的情况下，品牌如何能够脱颖而出也是一个挑战。\r\n\r\n第三是这两年每一个类目都有新锐品牌异军突起，比如自嗨锅、小仙炖等，基本上能排到行业Top3，甚至有些做到了行业第一。\r\n\r\n这些新锐品牌并不像传统品牌上来就研发生产、做渠道、做品牌、做广告。而是从数字化起步，全渠道展开，供应链是数字化的，全域会员也是通的。上来就有私域，从公域里获取流量、在私域里做变现做服务的体系就自然形成。\r\n\r\n也就是说他们做到200%-300%的增长，是有一套新的运营体系或运营理念在里面，即公域和私域联动。\r\n\r\n见实：所以，新品牌会更适合在私域发展？\r\n\r\n王利军：大家一直都在探讨，认为有些品类适合做私域，有些品类不适合。而我认为，所有的品类都适合做私域，私域是零售行业发展必然走到的一个新阶段。\r\n\r\n即使这个品牌可能是一些低复购的单品，比如家居类，依然可以通过产品思路、服务或者频率扩展把私域做好，我们也有服务过类似客户就做的非常好。当然，高复购品牌，比如母婴美妆、大健康这些品类做私域效果会更快更好体现。\r\n\r\n新锐品牌对于数字化的理解、零售方法和传统品牌的区别非常大。部分企业家基本是90前后出生，对整个零售和数字化理解非常高，甚至有些在品牌刚成立、还没有产品就已经开始布局数字化和私域了。基本上从第一单、第一个用户开始，就是公域加私域的打法。\r\n\r\n见实：今天的企业，普遍关心私域的什么话题？\r\n\r\n王利军：企业不一样，诉求也不太一样，我们会根据每个公司不同的特点来梳理部门职责，匹配组织架构，做整体解决方案。主要分两种情况：\r\n\r\n第一类是理解私域非常重要，认可趋势，但不知道到底怎么来做。对于这类客户我们会提供整体咨询解决方案，并组织私域落地的架构，梳理是否需要专门设立新的数据部门干这个事情，现在的部门需不需要整合等。或者基于产品品类或SKU数量等产品层面，梳理整个私域用户落地或者用户轨迹。\r\n\r\n其次是公司架构，每个部门到底干什么，KPI怎么定，每天做什么事情等。\r\n\r\n第二类是对于一些新锐品牌，擅于数字化的品牌，有自己很清晰的目的和方法论，并不需要我们去梳理。需要的是我们基于原有内容来做数字化赋能以及用户运营理念，比如做关于用户架构、用户忠诚度体系、会员中心的梳理。\r\n\r\n见实：这里有没有一个基础模型或者典型模型？\r\n\r\n王利军：典型模型有两条线。第一条线是私域落地，基本上分四大块。\r\n\r\n一是吸粉，线上线下用户吸粉，公域私域联通环节怎么做等；二是运营，比如用户群怎么分，用户成长怎么做，全域线上和线下活动怎么做，内容应该怎么包装等；三是落地，有的可能落到门店，也有可能落到小程序，也有客户会流量倒回到线上，比如淘宝、京东等；四是流量裂变怎么做。\r\n\r\n第二条线是组织架构，比如企业原来有没有线下渠道、线下门店，线下门店部门和电商部门是不是一个部门，有没有单独的新媒体部门，新媒体部门的架构是什么，公司的营销预算到底哪个部门出，门店管理导购谁来管，商品供应链到底是什么样子，供应链能不能匹配到私域里做营销、做关联等。\r\n\r\n见实：慧博擅长会员管理。私域中的会员，和过去的会员有什么不同？\r\n\r\n王利军：本质上都是客户的会员资产。比较明显的不同在于两点：\r\n\r\n一是对于品牌的认知差别非常大。品牌在公域里与消费者产生交易和沟通时，消费者对于品牌的认知可能不太足。比如消费者在天猫买了一部华为手机，可能只会记住在天猫买的，而不是天猫上的华为旗舰店。在私域里，如果引导客户成交，客户一般不会把品牌弱化。\r\n\r\n二是会员活跃度差别非常大。在公域里品牌触达消费者不太方便，当通过工具触达消费者的时候，消费者不打开APP可能就看不到；但私域本身聚焦在微信生态，用户会在日常使用中打开微信，这样的沟通过程基本无缝衔接。不管是通过朋友圈还是一对一或社群沟通，消费者基本上能够实时看到。\r\n\r\n这也是私域目前是风口的原因，它离消费者更近，落地路径更短，对于用户的感知体验也更个性化。\r\n\r\n见实：你们在设计会员管理体系的时候，怎么考虑不同层级会员的机制？会员进阶原则怎么设计？\r\n\r\n王利军：会员进阶本质是用户落地或用户运营路径不一样。实际上有的品牌用户就上千万，若想通过私域一对一沟通效率非常低，所以我们帮助品牌针对不同等级用户建立的运营阵地也不同。基础用户是通过公众号或者大群运营，高级用户根据消费层级设置用户成长机制，不停拉新群进行分层运营。\r\n\r\n在我们中台或者全渠道数字化平台里的用户，标签本身具备成长性，随着消费的增长等级也会发生变化，这些也会在私域里体现出来，实现公域和私域联动。\r\n\r\n不过，客户的成长不仅仅是看交易，活跃度也非常重。其实，就是根据特定时间里消费金额、消费次数和用户在私域体系里的活跃度来设置用户进阶机制。\r\n\r\n见实：多渠道的会员一般是如何和私域打通的？中间有哪些关键环节或难点？\r\n\r\n王利军：我们本身是做品牌方的全渠道会员，所以客户在所有平台的用户都会积累在我们帮客户建立的数字化中台里，对于客户来说就是一个触点可以触到所有平台。\r\n\r\n从公域来的用户对品牌的认知没那么强，实际上是和平台共享品牌，很难做特别高效的转化。比较难的是存量客户转化，这部分用户可能很久没有接触到品牌了，针对存量客户建议在公域做投放。比如在抖音或朋友圈里做定向投放，用权益吸引用户，帮助用户对比较模糊的品牌认知更加清晰。\r\n\r\n增量客户相对比较简单，因为他们本身对品牌的认知比较新，这时转化效率也会比较高。所以对于品牌商而言，先把增量客户做起来效率最高、价值最大。\r\n\r\n如果增量客户可以做到30%-40%的，存量客户估计也就3%-5%，差别比较大。\r\n\r\n见实：其他服务商也在做多渠道、全渠道的打通，慧博的区别有哪些？\r\n\r\n王利军：首先，这件事本身就有门槛，仅仅是所有平台会员运营的牌照就不是所有服务商能拿到。而慧博一直在聚焦帮助品牌建立、提高会员资产价值，拥有足够的全渠道能力和经验。其次，我们公司本身是IT化的企业，50%都是技术人员，有将近200人的产品研发团队。\r\n\r\n从慧博的具体能力来讲，有以下几个方面：\r\n\r\n第一，不管客户的触点在哪里，在慧博的服务中所有渠道的会员资产都可以汇总到统一的用户数字中台里，不管用户是在门店还是私域、淘宝、抖音买东西，每个用户都是唯一ID。\r\n\r\n第二，针对于用户的忠诚度体系，包括用户等级、积分权益等在全平台也保持一致。消费者不管在线上还是线下，公域还是私域，只要有消费，积分和权益等级都是共享的。\r\n\r\n第三，把全渠道的用户汇总起来，通过建模、分析、分群、分标签进行用户分层激励，区分VIP用户、忠诚用户、普通用户。在这里用户不仅仅是私域的，而是全渠道的。\r\n\r\n第四，基于整个消费行为包括用户画像分析，明确客户的标签，消费行为，更愿意接受什么样的交流方式、送达方式，驱动在广告投放精准营销上做得更好。\r\n\r\n第五，我们做的是全渠道、全业态的用户，品牌商能够看到整个生意的全貌数据，能看到全域用户生意的用户资产，各个渠道占比，及某个渠道做得好是为什么好。这些全渠道数据能够帮助品牌商做高效经营决策和预算。\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021072618000650.jpg\" alt=\"\" width=\"437\" height=\"246\" class=\"aligncenter size-full wp-image-1221\" \u002F>","2021-08-02T00:53:59+08:00",15132,[745,749,753,757,761,762,763],{"id":746,"tenant_id":6,"name":747,"slug":748,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},188,"快手","%e5%bf%ab%e6%89%8b",{"id":750,"tenant_id":6,"name":751,"slug":752,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},193,"私域","%e7%a7%81%e5%9f%9f",{"id":754,"tenant_id":6,"name":755,"slug":756,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},196,"小程序","%e5%b0%8f%e7%a8%8b%e5%ba%8f",{"id":758,"tenant_id":6,"name":759,"slug":760,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},239,"拼多多","%e6%8b%bc%e5%a4%9a%e5%a4%9a",{"id":660,"tenant_id":6,"name":661,"slug":662,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":664,"tenant_id":6,"name":665,"slug":666,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":586,"tenant_id":6,"name":587,"slug":588,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},1109,"2026-08-21T20:27:08+08:00",{"id":767,"tenant_id":6,"creator_id":7,"title":768,"slug":769,"content":770,"content_json":12,"content_html":770,"reading_time":7,"access_level":7,"excerpt":12,"status":554,"content_type":555,"cover_image":771,"published_at":772,"scheduled_at":558,"author_id":543,"channel_id":558,"category_id":641,"tags":773,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":802,"like_count":7,"comment_count":7,"author_name":545,"created_at":772,"updated_at":803},1244,"亚马逊埃及站Amazon.eg即将上线","1244","亚马逊日前宣布，Amazon.eg将于今年晚些时候在埃及上市。继2017年以5.8亿美元收购Souq.com之后，亚马逊也于2019年5月在阿联酋推出了amazon.ae网站，并于去年6月在沙特阿拉伯推出了该网站。现在，亚马逊在埃及有15个配送点，当地员工超过3000人。\r\n\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F202003122111101423_5.jpg\" alt=\"\" width=\"600\" height=\"338\" class=\"aligncenter size-full wp-image-1245\" \u002F>\r\n该网站称，亚马逊卖家中心现在对埃及商家开放了sell.amazon.eg的注册通道，以便新的卖家提前建立网站账户。另外，现阶段已在亚马逊旗下另一埃及电商平台Souq.com商家账户注册的用户，也可以登陆亚马逊卖家中心进行相关操作。有消息称，亚马逊已经有意引导Souq.com商户提前体验亚马逊的工具和认证资格。\r\n“目前，亚马逊埃及站和Souq.com的总经理 OmarEl-Sahy表示，“目前，亚马逊 FBA已经建立了遍布埃及全国的物流网络，卖家可以提前将货物准备好到亚马逊仓库，以便在埃及车站启动后，对消费者需求作出反应。”」\r\n","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F202003122111101423_5.jpg","2021-07-28T22:43:04+08:00",[774,778,782,786,790,794,798],{"id":775,"tenant_id":6,"name":776,"slug":777,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},209,"亚马逊埃及站","%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%9f%83%e5%8f%8a%e7%ab%99",{"id":779,"tenant_id":6,"name":780,"slug":781,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},5868,"电商平台","%e7%94%b5%e5%95%86%e5%b9%b3%e5%8f%b0",{"id":783,"tenant_id":6,"name":784,"slug":785,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},5906,"收购","%e6%94%b6%e8%b4%ad",{"id":787,"tenant_id":6,"name":788,"slug":789,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},6087,"电商","%e7%94%b5%e5%95%86",{"id":791,"tenant_id":6,"name":792,"slug":793,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},7539,"亚马逊","%e4%ba%9a%e9%a9%ac%e9%80%8a",{"id":795,"tenant_id":6,"name":796,"slug":797,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},9587,"物流网络","%e7%89%a9%e6%b5%81%e7%bd%91%e7%bb%9c",{"id":799,"tenant_id":6,"name":800,"slug":801,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},11564,"物流","%e7%89%a9%e6%b5%81",363,"2024-09-08T00:08:41+08:00",{"id":805,"tenant_id":6,"creator_id":7,"title":806,"slug":807,"content":808,"content_json":12,"content_html":808,"reading_time":7,"access_level":7,"excerpt":809,"status":554,"content_type":555,"cover_image":810,"published_at":811,"scheduled_at":558,"author_id":543,"channel_id":558,"category_id":641,"tags":812,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":833,"like_count":7,"comment_count":7,"author_name":545,"created_at":811,"updated_at":834},1223,"跨境电商从0到1 企业该如何选择好的建站系统呢？","1223","近来跨境圈可谓风起云涌，亚马逊众多头部玩家纷纷暴雷：全部店铺账号被封，几亿甚至几十亿资产被套牢，员工晚上打卡，第二天收到企业遣散通知……亚马逊卖家人人自危。\r\n此时，大家也已经意识到，拥有自主话语权的网站和品牌是多么重要。于是独立站成为新的跨境风口。\r\n\r\n[caption id=\"attachment_301\" align=\"aligncenter\" width=\"679\"]\u003Cimg class=\"size-full wp-image-301\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F2020111407482780.jpg\" alt=\"新零售社交电商系统\" width=\"679\" height=\"415\" \u002F> 新零售社交电商系统[\u002Fcaption]\r\n\r\n但是风口里也会有沙砾甚至是石头，你碰到的时候不会死，但是可能会受伤或难以承受。\r\n单独站建设过程中，有些人还会遇到一些大坑或者不靠谱的人，所以我们推出了从独立站到品牌营销系列。使大家认识到独立站从建站到优化过程中涉及到的问题和解决办法，希望能帮助大家少踩一些坑。\r\n今日要与大家分享的就是企业如何选择建站系统。\r\n独站建设过程中，人会遇到一些大坑或者不靠谱的人，所以我们推出了从独立站到品牌营销系列。大家认独立站从建站到优化过程中涉及到的问题解决，希望帮助大家少踩一些坑。\r\n通用建站系统\r\n但风口里也会有砾甚至是石头，你碰到不会死但是可能会受伤或难受。一般情况下，市面上常见的建站系统有两种：传统建站与 CMS建站系统\r\n常规建站\r\n传统建站，顾名思义，是最传统的建站方式。用编码建站是所有建站系统的基础。\r\n图像\r\n但对没有基础代码的人来说，这种建站方式难度太大，且后期的修改、操作只能依靠专业的技术人员，可操控性不强。于是 CMS的建站系统也由此衍生出来。\r\n图\r\nCMS, contentmanagementsystem的简称，内容管理系统，是一种用于创建内容的网页模板。简而言之，就是技术员用代码写出一套程序，您只需把内容上传上去，系统就能自动生成相关的网页。\r\n传统建站，顾名思义，最传统的建站方式。用码建站是所有建站系统的基础。该系统允许许多成员同时创建、编辑、发布。将用户上传的内容存储在数据库中，并根据网站模板显示。\r\n图像\r\n与传统的建站方式相比， CMS建站系统具有以下优点：\r\n在没有代码的情况下，它非常友好。\r\n可以让很多人同时进行内容管理\r\n简单明了的操作界面便于内容管理\r\n简单方便的网站维护\r\n可以直接套用模板，节省时间\r\n可以实时更新内容\r\n适用于各种业务类型","跨境电商从0到1 企业该如何选择好的建站系统呢？CMS, contentmanagementsystem的简称，内容管理系统，是一种用于创建内容的网页模板。简而言之，就是技术员用代码写出一套程序，您只需把内容上传上去，系统就能自动生成相关的网页。\r\n传统建站，顾名思义，最传统的建站方式。用码建站是所有建站系统的基础。该系统允许许多成员同时创建、编辑、发布。将用户上传的内容存储在数据库中，并根据网站模板显示。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F2020111407482780.jpg","2021-07-27T02:02:53+08:00",[813,816,819,820,824,825,829],{"id":735,"tenant_id":6,"name":814,"slug":815,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},"建站系统","%e5%bb%ba%e7%ab%99%e7%b3%bb%e7%bb%9f",{"id":817,"tenant_id":6,"name":325,"slug":818,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},4727,"%e6%96%b0%e9%9b%b6%e5%94%ae",{"id":629,"tenant_id":6,"name":630,"slug":631,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":821,"tenant_id":6,"name":822,"slug":823,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},6035,"营销","%e8%90%a5%e9%94%80",{"id":787,"tenant_id":6,"name":788,"slug":789,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":826,"tenant_id":6,"name":827,"slug":828,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},6839,"社交电商","%e7%a4%be%e4%ba%a4%e7%94%b5%e5%95%86",{"id":830,"tenant_id":6,"name":831,"slug":832,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},6840,"跨境电商","%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86",1304,"2024-09-08T00:08:43+08:00",{"id":836,"tenant_id":6,"creator_id":7,"title":837,"slug":838,"content":839,"content_json":12,"content_html":839,"reading_time":7,"access_level":7,"excerpt":840,"status":554,"content_type":555,"cover_image":600,"published_at":841,"scheduled_at":558,"author_id":543,"channel_id":558,"category_id":641,"tags":842,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":860,"like_count":7,"comment_count":7,"author_name":545,"created_at":841,"updated_at":861},1218,"流量经营的4次红利期是哪4个“公域流量”“私域流量”“全域流量”“联域流量”","1218","人生在世要靠分红，企业发展也靠分红。\r\n改革开放给商业带来了人口红利、政策红利和土地红利；线下商业带来了百货店超红利、 MALL红利、社区新零售红利；线上商业带来了消费互联网红利、微信红利、直播红利。\r\n业务的本质是流量，流量的运营靠分红。抓股息，天下无难事；亏了红利，天下无好事。\r\n\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021072618000650.jpg\" alt=\"\" width=\"437\" height=\"246\" class=\"aligncenter size-full wp-image-1221\" \u002F>\r\n我们还有派息么？\r\n就我而言，数字业务共经历了四次红利：公共领域红利、私有领域红利、运营红利和分享红利，我们现在处于第二阶段向第三阶段转移的节点。咱们轮流来细数四次派息。\r\n01\r\n公共领域红利\r\n公共流量红利是指公共域流量平台带来的流量获取红利。在移动互联网成立初期，大家都在做线下业务，谁能率先从公域流量平台中拿到客，当时的公域平台上充斥着大量而廉价的流量，这一红利，是获得流量的超优性价比。从百度、美团到抖音，从淘宝、京东到拼多，从视媒、到铁路媒体，各种拥有好位置和低价格的公域平台都在不断崛起，从搜索到推荐，到展示，服务越来越完善，成本越来越高。而当大家都在拼新的数量时，拼的就是内卷后的新量成本，当大家都在做公域时，公域红利也逐渐消失。\r\n02\r\n私有土地红利\r\n私有领域红利是指私有领域的工具和方法所带来的流量留存红利。由于公共域平台的流量有限，当需求增加、购买流量所需支付的费用越来越高，公共域流量也成为稀缺资源，越来越昂贵。此时，谁优先开始运营私域流量，将在线公域流量导入自己的个人微号、企微号、视频号、公众号、抖音号、淘宝粉丝群、微博超话社区等等，都不用付费就能再次触达的用户载体，谁就拥有了优先权。尽管每一种业态都不同，高频做私域的频谱是为了提频，而低频业态为促转，但私域的本质是建立用户信任，培养深度关系，长期免费的用户。\r\n03\r\n全域红利\r\n全域红利，是指公共域内的多平台引流以及私有域多方式带来的流量运营红利。久而久之，当越来越多的企业意识到私域的价值，都自建私域时，纯粹的私域红利就会像公域红利一样消失。这段时间的企业很难通过一招鲜的手段取胜，全领域的能力便成为 PK这一时期 PK的核心，如何更低成本导入公域，如何更高的效率转化私域，如何跨平台地追溯流量、流量和流量，成为 PK时代 PK的核心，如何更低成本导入公域，更高的效率转化私域，如何跨平台地追溯流量、流量和流量。公开的场景中，明星引流阵地微博、 KOL引流阵地抖快、 KOC种草小红书小红书 b站、第一次交易平台天猫小红书如何投放，如何平衡用户的私域流量；私域场景中，如何优化 KOL引流的阵地抖、 KOC种草小红书小红书、第一次交易平台的京东，谁能提升经营能力，谁就能赢得用户。\r\n04\r\n联合股息\r\n联合红利是指个体企业在私域红利完全消失后，私域流量之间分享红利。顾客购买任何一种商品或享受任何一种服务后，都会被添加到导购中，都会被会员邀请，被话术轰击，此时消费者生活在各种品牌私域中，对私域流量产生反转化能力，此时获取私域流量的成本将急剧上升。但是，单独的品牌或连锁店自建，成本会越来越高，即使再强大再丰富的品牌，单一品牌的产品、服务、内容的频繁轰炸，总会让消费者感到单调乏味。同一场景、同一区域、同一业态的开放共享私域便成为当时的红利。使用者不必在每个餐厅都办一张会员卡，也不需要每个品牌都进一个私人空间，同城异业，同业异品间的流量共享可以大大降低流量经营成本，下一个十年，可以大大降低流量经营成本。只需用心观察，流量永远在流动，流量永远有红利，今天的您，享受着流量红利吗？\r\n","流量经营的4次红利期是哪4个“公域流量”“私域流量”“全域流量”“联域流量”改革开放给商业带来了人口红利、政策红利和土地红利；线下商业带来了百货店超红利、 MALL红利、社区新零售红利；线上商业带来了消费互联网红利、微信红利、直播红利。\r\n业务的本质是流量，流量的运营靠分红。抓股息，天下无难事；亏了红利，天下无好事。","2021-07-27T01:58:42+08:00",[843,844,848,852,856,857,858,859],{"id":750,"tenant_id":6,"name":751,"slug":752,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":845,"tenant_id":6,"name":846,"slug":847,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},203,"流量经营","%e6%b5%81%e9%87%8f%e7%bb%8f%e8%90%a5",{"id":849,"tenant_id":6,"name":850,"slug":851,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},204,"公域流量","%e5%85%ac%e5%9f%9f%e6%b5%81%e9%87%8f",{"id":853,"tenant_id":6,"name":854,"slug":855,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},206,"联域流量","%e8%81%94%e5%9f%9f%e6%b5%81%e9%87%8f",{"id":660,"tenant_id":6,"name":661,"slug":662,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":664,"tenant_id":6,"name":665,"slug":666,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":586,"tenant_id":6,"name":587,"slug":588,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":817,"tenant_id":6,"name":325,"slug":818,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},480,"2024-09-08T00:08:44+08:00",{"id":863,"tenant_id":6,"creator_id":7,"title":864,"slug":865,"content":866,"content_json":12,"content_html":866,"reading_time":7,"access_level":7,"excerpt":867,"status":554,"content_type":555,"cover_image":868,"published_at":869,"scheduled_at":558,"author_id":543,"channel_id":558,"category_id":559,"tags":870,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":895,"like_count":7,"comment_count":7,"author_name":545,"created_at":869,"updated_at":896},1207,"2021中国品牌数字化实战研究报告","1207","纵观全球，零售业经历了百年发展，由传统百货时代迭代到现在的新零售时代，模式和技术的革新推动着新阶段的品牌加速。\r\n\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F2020113000394227.png\" alt=\"\" width=\"500\" height=\"500\" class=\"aligncenter size-full wp-image-532\" \u002F>\r\n近几年来，新锐品牌异军突起，传统品牌焕发活力，无论是在红海行业还是蓝海领域，都有不少品牌在“消费数字新基建”的不断建设和完善下，积极焕新。\r\n而且在这波新增长的背后，需要品牌在人、货、场以及企业内部精细化管理上全面加速数字化升级转型。但是面对复杂的数字化，品牌到底该如何切入，根据自己的特点采取最有效的落地策略和实施计划？以可控制的成本实现数字有效增长？\r\n万邦动力研究院发布《全域联通——中国品牌数字化实战研究报告》，试图梳理出对企业真正见效的数字化模型，深入剖析中国零售业品牌数字化的发展模式，深入探讨中国零售企业数字化转型中的路径。\r\n","2021中国品牌数字化实战研究报告,万邦动力研究院发布《全域联通——中国品牌数字化实战研究报告》，试图梳理出对企业真正见效的数字化模型，深入剖析中国零售业品牌数字化的发展模式，深入探讨中国零售企业数字化转型中的路径。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F2020113000394227.png","2021-07-26T01:11:20+08:00",[871,874,878,882,883,887,891],{"id":411,"tenant_id":6,"name":872,"slug":873,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},"企业数字化转型","%e4%bc%81%e4%b8%9a%e6%95%b0%e5%ad%97%e5%8c%96%e8%bd%ac%e5%9e%8b",{"id":875,"tenant_id":6,"name":876,"slug":877,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},2727,"数字化升级","%e6%95%b0%e5%ad%97%e5%8c%96%e5%8d%87%e7%ba%a7",{"id":879,"tenant_id":6,"name":880,"slug":881,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},2746,"企业数字化","%e4%bc%81%e4%b8%9a%e6%95%b0%e5%ad%97%e5%8c%96",{"id":817,"tenant_id":6,"name":325,"slug":818,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":884,"tenant_id":6,"name":885,"slug":886,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},6034,"全域","%e5%85%a8%e5%9f%9f",{"id":888,"tenant_id":6,"name":889,"slug":890,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},6618,"新基建","%e6%96%b0%e5%9f%ba%e5%bb%ba",{"id":892,"tenant_id":6,"name":893,"slug":894,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},9284,"研究报告","%e7%a0%94%e7%a9%b6%e6%8a%a5%e5%91%8a",1013,"2024-09-08T00:08:45+08:00",3804,[899,906,914,923,930,937,945,953,961,969,977,985,993,1001,1009,1017,1025,1033,1041,1049,1057,1065,1073,1081,1089,1096,1104,1112,1119,1126,1134,1142,1150,1158,1166,1174,1181,1189,1197,1205,1213,1221,1229,1237,1245,1253,1260,1268,1276,1284,1292,1300,1307,1315,1323],{"id":641,"tenant_id":6,"name":47,"slug":900,"description":901,"parent_id":558,"channel_id":558,"icon":12,"sort_order":7,"seo_title":902,"seo_description":903,"seo_keywords":904,"article_count":905},"shuzihua-zhuanxing","聚焦企业转型、智能制造、数字政务、产业互联网，分享转型方法、标杆案例与落地实践。","数字化转型_产业互联网与智能制造动态","软盟资讯数字化转型频道，是企业数智化升级核心内容阵地，聚焦企业数字化转型、智能制造、数字政务、产业互联网四大核心方向，分享转型方法论、技术路径、标杆案例与政策趋势，覆盖制造、政务、零售、金融等多行业实践，企业决策者的数字化转型参考智库。","数字化转型,企业数字化,智能制造,数字政务,产业互联网,数字化转型案例,数智化转型,企业转型",331,{"id":907,"tenant_id":6,"name":164,"slug":908,"description":909,"parent_id":558,"channel_id":558,"icon":12,"sort_order":7,"seo_title":910,"seo_description":911,"seo_keywords":912,"article_count":913},519,"zhanhui","软盟资讯展会活动信息栏目，实时汇总2026-2027年数字经济、AI人工智能、大数据、云计算、物联网等领域行业展会与博览会最新日程。","展会活动_科技行业展会与博览会日程信息","软盟资讯展会活动栏目，汇总AI人工智能、数字经济、云计算、智能制造等科技行业展会与博览会最新日程信息，覆盖时间地点、嘉宾议程、参展动态等核心内容。","展会活动,科技展会,行业博览会,展会日程,会展信息",6482,{"id":915,"tenant_id":6,"name":315,"slug":916,"description":917,"parent_id":918,"channel_id":558,"icon":12,"sort_order":7,"seo_title":919,"seo_description":920,"seo_keywords":921,"article_count":922},543,"hulianwang-chuangye","关注互联网创业与科技创业动态，分享创业项目、融资资讯、商业模式与实战经验。",15124,"互联网创业资讯_创业项目_商业模式与融资动态","软盟资讯互联网创业频道，关注互联网创业、科技创业、新兴项目与创投动态，分享创业故事、商业模式、融资新闻、创业指南与避坑经验，覆盖AI创业、SaaS创业、内容创业等热门方向，互联网创业者的信息参考与学习平台。","互联网创业,科技创业,创业项目,创业融资,创业指南,创业故事,SaaS创业,AI创业",351,{"id":924,"tenant_id":6,"name":320,"slug":925,"description":926,"parent_id":918,"channel_id":558,"icon":12,"sort_order":7,"seo_title":927,"seo_description":928,"seo_keywords":929,"article_count":562},3096,"shangye-moshi","深度解读互联网与数字经济时代的各类商业模式与盈利模式，分析底层逻辑与成败案例。","商业模式分析_互联网商业模式_盈利模式案例解读","软盟资讯商业模式频道，深度解读互联网与数字经济时代的各类商业模式与盈利模式，分析SaaS订阅、平台抽成、会员制、免费增值、数据变现等模式的底层逻辑与成败案例，帮助创业者和企业决策者看懂商业、找对模式。","商业模式,盈利模式,互联网商业模式,商业模式分析,商业模式案例,SaaS模式,平台模式,商业底层逻辑",{"id":559,"tenant_id":6,"name":35,"slug":931,"description":932,"parent_id":558,"channel_id":558,"icon":12,"sort_order":7,"seo_title":933,"seo_description":934,"seo_keywords":935,"article_count":936},"shuzijingji","聚焦数字中国战略与数字经济产业前沿，追踪政策趋势、产业数据、新质生产力与区域动态，打造专业数字经济资讯门户。","数字经济新闻_产业政策与新质生产力动态","软盟资讯数字经济频道，聚焦数字中国战略、数字经济政策、新质生产力发展、产业数据报告、区域经济动态等核心领域，追踪国家政策、地方实践、产业数据与前沿趋势，覆盖数据要素、数字基建、信创国产化等热门方向，专业数字经济资讯门户。","数字经济,数字中国,数字经济政策,新质生产力,产业数据,区域经济,数据要素,数字基建",444,{"id":938,"tenant_id":6,"name":41,"slug":939,"description":940,"parent_id":558,"channel_id":558,"icon":12,"sort_order":7,"seo_title":941,"seo_description":942,"seo_keywords":943,"article_count":944},3101,"jishu-qianyan","聚焦全球前沿技术趋势与产业应用，覆盖软件开发、云计算、区块链、元宇宙\u002F数字孪生、网络安全五大方向。","技术前沿新闻_云计算与网络安全动态","软盟资讯技术前沿频道，聚焦全球前沿技术趋势与产业应用，覆盖软件开发、云计算、区块链、元宇宙\u002F数字孪生、网络安全五大技术方向，分享技术架构、最佳实践、工具评测与行业落地案例，技术开发者与IT决策者的前沿技术资讯平台。","技术前沿,前沿技术,软件开发技术,云计算,区块链,元宇宙,数字孪生,网络安全",217,{"id":946,"tenant_id":6,"name":29,"slug":947,"description":948,"parent_id":558,"channel_id":558,"icon":12,"sort_order":7,"seo_title":949,"seo_description":950,"seo_keywords":9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PU、操作系统、数据库等全产业链动态与厂商分析。","信创产业资讯_国产化替代_自主可控生态建设","软盟资讯信创国产化频道，追踪信创产业政策、国产替代进展、自主可控技术、信创生态建设、党政信创、行业信创等核心话题，覆盖CPU、操作系统、数据库、中间件、办公软件等全产业链，信创领域专业资讯平台。","信创产业,国产化替代,自主可控,信创生态,党政信创,行业信创,信创厂商,信创产品",16,{"id":1042,"tenant_id":6,"name":105,"slug":1043,"description":1044,"parent_id":946,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1045,"seo_description":1046,"seo_keywords":1047,"article_count":1048},15115,"ai-damoxing","追踪全球AI大模型技术前沿与产业动态，覆盖版本迭代、开源进展、厂商格局与专业评测。","AI大模型资讯_基础模型开源_AI模型评测对比","软盟资讯AI大模型频道，追踪全球AI大模型技术前沿与产业发展，涵盖GPT、Gemini、Claude、文心一言、通义千问、DeepSeek、豆包等主流AI大模型的版本迭代、开源动态与技术突破，深度解读AI基础模型技术路线、AI厂商竞争格局与评测排名。","AI大模型,基础模型,大模型开源,AI模型评测,大模型厂商,大模型应用,AI模型对比,大模型技术",208,{"id":1050,"tenant_id":6,"name":110,"slug":1051,"description":1052,"parent_id":946,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1053,"seo_description":1054,"seo_keywords":1055,"article_count":1056},15116,"ai-zhinengti","聚焦AI智能体与Agent技术发展，覆盖RAG、多智能体协作、企业落地实践与智能体平台动态。","AI智能体资讯_Agent与RAG落地_智能体平台","软盟资讯AI智能体频道，聚焦AI Agent技术演进与企业级落地应用，覆盖多智能体协作、RAG检索增强、智能体框架、Agent开发平台、工作流自动化等核心方向，分享智能客服、知识问答、业务自动化等场景落地案例与实践经验。","AI智能体,Agent,RAG,多智能体,智能体平台,智能体落地,企业智能体,AI Agent",267,{"id":1058,"tenant_id":6,"name":115,"slug":1059,"description":1060,"parent_id":946,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1061,"seo_description":1062,"seo_keywords":1063,"article_count":1064},15117,"ai-biancheng","关注AI赋能软件开发，涵盖AI代码生成、编程工具测评与实战教程，帮助开发者提升效率。","AI编程开发_AI代码工具_AIGC编程实战教程","软盟资讯AI编程频道，关注人工智能赋能软件开发，涵盖AI代码生成、AI编程助手、低代码开发、AIGC编程工具、智能调试等方向，分享Cursor、GitHub Copilot、通义灵码等工具测评与实战教程，帮助开发者提升编程效率，拥抱AI时代开发新范式。","AI编程,AI代码,AI编程工具,Copilot,AI开发,AIGC编程,智能编程,低代码",46,{"id":1066,"tenant_id":6,"name":120,"slug":1067,"description":1068,"parent_id":946,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1069,"seo_description":1070,"seo_keywords":1071,"article_count":1072},15118,"ai-yingyong","分享各行业AI产品应用落地案例与企业AI转型实践，覆盖制造、零售、金融、医疗等多行业解决方案。","AI产品应用落地_企业AI转型_行业AI解决方案案例","软盟资讯AI产品应用频道，分享AI技术在各行业的落地应用与企业AI转型实践，覆盖AI+制造、零售、金融、医疗、教育、政企等多行业解决方案，解读生成式AI、智能体、计算机视觉等技术如何赋能业务增长、降本增效与流程重构。","AI产品应用,AI产品应用落地,企业AI转型,行业AI,AI案例,AI解决方案,AI赋能,企业AI",143,{"id":1074,"tenant_id":6,"name":125,"slug":1075,"description":1076,"parent_id":946,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1077,"seo_description":1078,"seo_keywords":1079,"article_count":1080},15119,"ai-chuangtou","追踪AI产业创业投资动态，涵盖公司融资、行业格局、创业公司发展与产业研究报告。","AI产业创投_AI公司融资_行业格局与创业动态","软盟资讯AI产业频道，追踪全球人工智能产业与创业投资动态，涵盖AI独角兽融资、大厂AI战略、行业格局变化、创业公司成长与产业研究报告，分析AI产业链上下游发展机遇与投资趋势，AI创业者、投资人与行业分析师的信息参考平台。","AI产业,AI创投,AI融资,AI创业,AI公司,AI投资,人工智能产业,AI独角兽",73,{"id":1082,"tenant_id":6,"name":130,"slug":1083,"description":1084,"parent_id":946,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1085,"seo_description":1086,"seo_keywords":1087,"article_count":1088},15120,"ai-zhengce","关注人工智能政策监管与伦理治理，追踪AI法规、数据安全、算法治理与行业标准制定动态。","AI政策资讯_人工智能监管_数据安全伦理治理","软盟资讯AI政策与伦理频道，关注全球人工智能监管政策与伦理治理，追踪生成式AI管理办法、数据安全法规、算法治理、行业标准制定、AI伦理与社会影响等议题，为政企客户提供AI合规与治理的权威政策参考。","AI政策,AI监管,AI伦理,人工智能法规,数据安全,AI治理",66,{"id":1090,"tenant_id":6,"name":267,"slug":1091,"description":1092,"parent_id":641,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1093,"seo_description":1094,"seo_keywords":1095,"article_count":641},15121,"shuzi-zhengwu","关注数字政府建设与政务数字化转型，分享智慧政务系统、一网通办、数据共享等创新实践与地方案例。","数字政务资讯_智慧政务建设_政务数字化转型方案","软盟资讯数字政务频道，关注数字政府建设、政务数字化转型、智慧政务系统、一网通办、数据共享、政务服务创新等方向，分享各地政务数字化实践案例、政策动态与技术应用，为政企客户提供政务数字化参考与解决方案思路。","数字政务,智慧政务,政务数字化,数字政府,一网通办,政务服务,政务数字化转型,数据共享",{"id":1097,"tenant_id":6,"name":272,"slug":1098,"description":1099,"parent_id":641,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1100,"seo_description":1101,"seo_keywords":1102,"article_count":1103},15122,"zhineng-zhizao","追踪制造业数字化转型与智能工厂建设，分享工业互联网、数字孪生、工业软件等技术落地与灯塔工厂案例。","智能制造资讯_工业数字化_智能工厂与制造业转型","软盟资讯智能制造频道，追踪制造业数字化转型、智能工厂建设、工业互联网、工业软件、数字孪生等前沿方向，分享MES\u002FERP\u002FSCADA等系统落地实践、灯塔工厂案例与工业4.0趋势，助力制造企业实现智能化升级、降本增效与柔性生产。","智能制造,工业数字化,智能工厂,工业互联网,制造业转型,数字孪生,工业软件,灯塔工厂",137,{"id":1105,"tenant_id":6,"name":277,"slug":1106,"description":1107,"parent_id":641,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1108,"seo_description":1109,"seo_keywords":1110,"article_count":1111},15123,"qiye-zhuanxing","聚焦企业数字化转型与数智化升级，分享转型战略、实施路径、组织变革与标杆案例，助力企业高效升级。","企业数字化转型_数智化升级_转型方法与落地案例","软盟资讯企业转型频道，专注企业数字化转型战略、数智化升级路径、组织变革、技术选型与标杆案例，覆盖中小微到中大型企业的全规模转型实践，分享转型方法论、避坑指南与ROI评估方法，帮助企业找到适合自身的数字化转型路径。","企业数字化转型,企业数智化,数字化升级,转型方法论,企业转型案例,数字化路径,企业上云,转型避坑",31,{"id":918,"tenant_id":6,"name":53,"slug":1113,"description":1114,"parent_id":558,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1115,"seo_description":1116,"seo_keywords":1117,"article_count":1118},"xin-shangye","聚焦数字经济时代的新商业创新，覆盖新电商、新零售、互联网创业、新业态与商业模式，追踪前沿趋势与实战经验。","新商业新闻_互联网创业与商业模式动态","软盟资讯新商业频道，聚焦数字经济时代的新商业模式创新，覆盖新电商、新零售、互联网创业、新业态、商业模式五大方向，追踪直播电商、私域运营、即时零售、AI商业等前沿趋势，分享创业案例、模式解读与实战经验，新商业从业者与创业者的趋势参考平台。","新商业,新电商,新零售,互联网创业,商业模式,新业态,商业创新,创业案例",21,{"id":1120,"tenant_id":6,"name":296,"slug":1121,"description":1122,"parent_id":938,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1123,"seo_description":1124,"seo_keywords":1125,"article_count":1080},15125,"yunjisuan","追踪云计算技术与产业动态，涵盖云原生、企业上云、CDN加速与云运维实践。","云计算资讯_云服务器云原生_企业上云与云安全趋势","软盟资讯云计算频道，追踪云计算技术与产业发展动态，涵盖云服务器、云原生、容器、微服务、云存储、CDN加速、企业上云等方向，解读AWS、阿里云等主流云厂商动态，分享上云方案、成本优化与运维实践，企业上云的技术参考平台。","云计算,云服务器,云原生,企业上云,云存储,CDN加速,云运维,容器技术",{"id":1127,"tenant_id":6,"name":301,"slug":1128,"description":1129,"parent_id":938,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1130,"seo_description":1131,"seo_keywords":1132,"article_count":1133},15126,"yuanyuzhou","探索元宇宙与数字孪生技术的产业落地，涵盖VR\u002FAR、虚拟数字人、工业元宇宙与3D可视化。","元宇宙资讯_VR\u002FAR与数字孪生应用动态","软盟资讯元宇宙\u002F数字孪生频道，探索元宇宙技术在产业端的落地应用，涵盖数字孪生、VR\u002FAR\u002FMR、虚拟数字人、3D可视化、空间计算、工业元宇宙等前沿方向，分享技术进展、应用场景、标杆案例与商业化路径。","元宇宙,数字孪生,VR\u002FAR,虚拟数字人,工业元宇宙,3D可视化,空间计算,MR",68,{"id":1135,"tenant_id":6,"name":306,"slug":1136,"description":1137,"parent_id":938,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1138,"seo_description":1139,"seo_keywords":1140,"article_count":1141},15127,"wangluo-anquan","关注网络安全、云安全、数据安全与等保合规，追踪安全事件、技术趋势与防御方案。","网络安全资讯_云安全数据安全_等保合规与安全防御","软盟资讯网络安全频道，关注网络空间安全、云安全、数据安全、应用安全、等保合规等领域，追踪安全事件、漏洞预警、安全技术、政策法规与最佳实践，分享DDoS防御、WAF防火墙、零信任等安全方案，企业安全建设的信息参考平台。","网络安全,云安全,数据安全,等保合规,安全防御,DDoS防护,WAF,零信任",42,{"id":1143,"tenant_id":6,"name":59,"slug":1144,"description":1145,"parent_id":558,"channel_id":558,"icon":12,"sort_order":7,"seo_title":1146,"seo_description":1147,"seo_keywords":1148,"article_count":1149},15128,"shuzi-yingxiao","聚焦数字时代营销方法与实战案例，覆盖AI营销、内容营销、短视频直播、私域运营四大方向。","数字营销_AI营销与内容营销动态","软盟资讯数字营销频道，聚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90定档10月1日：发布即开售，\"史上最强Mate\"正面硬刚万元旗舰战场","83827","——深度观察：一场从芯片到定价逻辑的系统性突围\r\n2026年9月29日上午，华为手机官方正式对外宣布，新一代旗舰华为Mate 90系列将于10月1日上午10点召开新品发布会，并将在发布会结束当天中午12点08分，全渠道同步开启现货开售。从官宣到发布，从发布到开卖，全程只间隔两小时——这在华为旗舰\u003Ca href=\"\u002Fai\u002Fai-yingyong\" title=\"AI产品应用\">AI产品应用\u003C\u002Fa>的历史上尚属首次。\r\n\u003Cimg class=\"attachment-full size-full\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Faiimg6abb68433aea50.89655173.webp\" alt=\"中小品牌如何用AI建立GEO基线测试表：从提问样本、答案留档到月度复测\" width=\"1280\" height=\"720\" \u002F>\r\n消息一出，延续数周的市场猜测终于尘埃落定。而在\"发布即开售\"这一前所未有的节奏背后，隐藏着比表象更值得玩味的信号：华为正在用一整套从芯片、影像到定价逻辑的系统性打法，向2026年高端手机市场发起一场\"史上最强\"的正面突围。\r\n\u003Ch2>\u003Cstrong>\u003Cb>一、发布即开售：备货底气与市场节奏的双重信号\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\n在过往的华为Mate系列产品周期里，发布会与正式发货之间往往隔着数天甚至一两周的等待期，用户需经历漫长的抢购与预售。而此次Mate 90系列直接将这一环节省略——发布会当天中午即现货开售，释放出两个明确的信号。\r\n其一，是备货量的底气。据多方反馈，Mate 90系列的现货自9月25日之后便已陆续运抵全国各地线下门店，机器早已到位，就等官宣开卖。全系现货供应，意味着华为对这一代旗舰的产能爬坡与供应链调度信心十足。\r\n其二，是市场节奏的精心设计。选择在国庆假期首日发布并同步开售，虽有假期关注度分散之虞，却也精准卡位了\"黄金周\"的消费场景，意图在假期释放最大的首销动能。这种略带开创性的节奏安排，本身就透露出华为对这款年度旗舰寄予的厚望。\r\n\u003Ch2>\u003Cstrong>\u003Cb>二、五机齐发：史上最全产品矩阵，价格梯度拉满\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\n这一代Mate 90系列一改往日三机布局，一口气推出五款机型——Mate 90、Mate 90 Pro、Mate 90 Pro Max、Mate 90 Pro Max典藏版以及RS非凡大师，堪称Mate系列史上最全面的一代。\r\n五款机型形成了清晰的价格阶梯：标准版守稳主流旗舰市场，Pro版卡位中高端，Pro Max直冲万元价位，典藏版与RS非凡大师则锚定超高端稀缺市场。整个系列覆盖从5000元到13000元以上的完整价格区间，每一档都精准切入了不同的用户群体，形成了一套完整的\"防御工事\"。\r\n据多方渠道预估，标准版起售价约5499元，Pro版约8000元，Pro Max约9000元，典藏版约11000元，RS非凡大师约13000元。相较上一代Mate 80系列，全系价格明显上探——这背后并非简单的跟风提价，而是多重成本与技术升级叠加的结果。\r\n\u003Ch2>\u003Cstrong>\u003Cb>三、芯片突围：麒麟9050 Pro的\"逻辑折叠\"革命\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\nMate 90系列最核心的王牌，当属顶配机型搭载的麒麟9050 Pro芯片。这颗芯片最革命性的变化，在于其首创的\"逻辑折叠\"技术。\r\n传统芯片依赖不断缩小制程来提升性能，而麒麟9050 Pro则另辟蹊径——将芯片内部的逻辑电路从\"平铺一层\"改为\"上下两层垂直堆叠\"，并加入垂直互联通道。通俗地说，就是让芯片从单层\"小平房\"升级为带高速电梯的\"复式洋房\"，信号传输距离大幅缩短，时延显著降低，晶体管密度比上一代提升约55%。\r\n这一架构创新的意义远超单一产品的性能跃升。麒麟9050 Pro依托\"韬定律\"的逻辑折叠架构，让华为得以在不依赖更高阶光刻机的前提下，实现芯片集成度与性能的双重突破——这标志着华为在芯片设计上走出了一条独立于先进制程限制的差异化路径，也为国内半导体产业链注入了一剂强心针。\r\n落到实际数据，麒麟9050 Pro的9核灵犀CPU单核提升24%、多核提升52%，马良GPU渲染性能提升142%，支持硬件级光线追踪，整机综合性能较上一代提升42%；更难能可贵的是功耗不升反降，等性能条件下NPU功耗降低66%、GPU功耗降低58%。对普通用户而言，最直观的感受是游戏帧率更稳、日常更省电、发热控制更好。\r\n值得注意的是，芯片采用梯度方案——标准版与Pro版搭载麒麟9035，Pro Max、典藏版及RS非凡大师则首发麒麟9050 Pro，形成了清晰的产品力分层。\r\n\u003Ch2>\u003Cstrong>\u003Cb>四、全维升级：屏幕、影像、续航的\"无短板\"补强\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\n除芯片外，Mate 90系列在屏幕、影像、续航等维度的全面迭代，共同构筑了\"史上最强Mate\"的完整拼图。\r\n屏幕方面，全系回归直屏设计，Pro Max及RS版本采用双层OLED屏幕，峰值亮度据传可突破10000尼特，登顶华为史上最亮手机，同时覆盖BT.2020广色域，兼顾显示效果与户外强光下的可读性。全系标配第三代昆仑玻璃与防窥技术，耐用性与隐私防护同步升级。\r\n影像方面，这一代延续了分级策略。Pro Max版升级至2亿像素潜望长焦，采用全流程国产化的传感器，配合新一代LOFIC技术与可变光圈，远景拍摄能力大幅提升。而最具想象力的，是Pro Max典藏版支持外接睿影Z10模块相机——一个自带1英寸超大底、支持24-240mm焦段与10倍光学变焦的微型相机模块，手机负责计算摄影处理，模块负责光学采集，各取所长。这种\"给手机接一个专业镜头\"的量产玩法，在整个手机行业尚属首次。\r\n续航与通信方面，全系电池容量显著提升，最高可达7000mAh级别，全系支持100W有线快充与最高80W无线快充。更关键的信号是，工信部入网信息已明确标注\"5G数字移动电话机\"——这是华为国行旗舰在Mate 40系列之后，首次在入网资质中公开恢复5G标识，彻底解决了华为旗舰近年来的最大痛点。\r\n\u003Ch2>\u003Cstrong>\u003Cb>五、涨价逻辑：成本承压与技术价值并行的定价重构\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\nMate 90系列全系涨价已成定局，这背后是成本压力与技术升级的双重驱动。\r\n从成本端看，2026年全球存储芯片价格持续飙升，AI算力需求大幅虹吸DRAM和NAND产能，第二季度手机内存价格环比涨幅一度超过80%。华为高管余承东此前已公开预警，内存等核心元器件持续涨价，若维持原价销售企业将面临亏损。存储成本占整机比重提升至三至四成，叠加自研芯片与高端物料投入，成本压力客观存在。\r\n从价值端看，涨价也并非毫无支撑。麒麟9050 Pro的架构突破、双层OLED的显示升级、2亿像素潜望长焦、7000mAh级大电池——每一分加价都对应着实打实的技术迭代。华为在9月初先行上调在售的Mate 80系列售价，也在为Mate 90的价格带做心理铺垫。\r\n这套\"先锚定预期，再以技术价值支撑溢价\"的定价策略，标志着华为已不再固守性价比路线，而是正式以技术价值向苹果iPhone 18 Pro所在的万元价位战场发起正面冲击。\r\n\u003Ch2>\u003Cstrong>\u003Cb>六、巅峰对决：华为与苹果的万元级正面交锋\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\n将视角拉远，Mate 90系列的定价策略，清晰地指向了一场与iPhone 18 Pro系列的正面硬刚。\r\n苹果iPhone 18 Pro国行256GB版本定档9999元，而华为Mate 90 Pro Max预估价约9000元——华为正以相对更低的价格切入苹果固守的万元高端主场，并力图以更全面的配置实现\"越级对标\"。\r\n两者的差异化优势泾渭分明：苹果依托A20 Pro的2纳米芯片与封闭生态的用户粘性，却仍保留灵动岛设计，充电停留在30W，且缺失卫星通信与诸多本土化功能；华为则以真全面屏、100W快充、7000mAh级大电池、2亿像素长焦、卫星通信等\"无短板\"配置，在硬件参数与本土体验上建立起明确优势。\r\n这场对决的意义，早已超出两款产品的销量之争。它意味着中国高端智能手机品牌，正首次以完整的五机矩阵、自主可控的芯片架构与全套技术体系，与全球最强的竞争对手在最高价位段展开对等竞争。\r\n\u003Ch2>\u003Cstrong>\u003Cb>结语：一场关于\"确定性的突围\"\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\n从发布即开售的节奏自信，到麒麟9050 Pro的逻辑折叠革命，再到敢于正面硬刚万元旗舰的定价底气，华为Mate 90系列所展现的，是一场从芯片、硬件到商业策略的系统性突围。\r\n在这个AI算力虹吸存储产能、全球高端市场格局加速重塑的时间节点，华为以\"史上最强Mate\"的姿态，向市场宣告的不仅是一款新旗舰的到来，更是中国智能手机产业在核心芯片自主、高端市场话语权上的一次重要突破。10月1日上午10点的发布会，即将为这场期待已久的对决，拉开正式序幕。","2026年9月29日上午，华为手机官方正式对外宣布，新一代旗舰华为Mate 90系列将于10月1日上午10点召开新品发布会，并将在发布会结束当天中午12点08分，全渠道同步开启现货开售。从官宣到发布，从发布到开卖，全程只间隔两小时——这在华为旗舰产品的历史上尚属首次。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Faiimg6abb68433aea50.89655173.webp","2026-09-29T15:20:51+08:00",[1340,1344,1348,1352,1356],{"id":1341,"tenant_id":6,"name":1342,"slug":1343,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},5907,"用户粘性","%e7%94%a8%e6%88%b7%e7%b2%98%e6%80%a7",{"id":1345,"tenant_id":6,"name":1346,"slug":1347,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},7707,"市场格局","%e5%b8%82%e5%9c%ba%e6%a0%bc%e5%b1%80",{"id":1349,"tenant_id":6,"name":1350,"slug":1351,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},7952,"技术迭代","%e6%8a%80%e6%9c%af%e8%bf%ad%e4%bb%a3",{"id":1353,"tenant_id":6,"name":1354,"slug":1355,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},8516,"半导体产业链","%e5%8d%8a%e5%af%bc%e4%bd%93%e4%ba%a7%e4%b8%9a%e9%93%be",{"id":1357,"tenant_id":6,"name":1358,"slug":1359,"channel_id":558,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},17574,"半导体产业","semiconductor-industry","华为Mate 90系列将于10月1日上午10点召开新品发布会","2026-10-01T05:31:21+08:00",{"id":1363,"tenant_id":6,"creator_id":543,"title":1364,"slug":1365,"content":1366,"content_json":12,"reading_time":7,"access_level":7,"excerpt":1367,"status":554,"content_type":555,"cover_image":12,"published_at":1368,"scheduled_at":558,"author_id":543,"channel_id":558,"category_id":1182,"version":37,"schema":18,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":7,"like_count":7,"comment_count":7,"author_name":545,"created_at":1369,"updated_at":1370},87875,"  【每日AI必读资讯】AI智能体与大模型最新动态精选10条（2026年10月18日）","aiai1020261018","\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">每日AI资讯（2026年10月18日）\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">文章概述：今日AI圈，效率与开源双线突破：DeepSeek更新V4.1并开放联网Search与Fetch接口，价格不涨、成本再降；我国首个全国产十万卡AI超集群亮相。Anthropic模型半小时破解椭圆曲线谜题，与OpenAI联手出资1500万美元回应数学界；Reflection开源501B模型Beam，14人公司Instinct估值冲上100亿美元，高盛称市场或已过度悲观，AI落地检验标准走向多元。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cstrong>01 DeepSeek更新V4.1-Flash-1017并开放Search\u002FFetch接口：AI从凭记忆答变为查了再答\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">新闻描述：10月17日晚，DeepSeek宣布V4.1-Flash更新至V4.1-Flash-1017版本，网页端、App与API同步切换，API新增Search与Fetch两个接口，联网检索能力正式开放。Search负责找到信息在哪里，返回相关网页链接与摘要；Fetch负责把页面正文拿回来，两者配合即可完成搜索、定位、抓取、组织答案的完整流程，其自研搜索引擎日处理请求达数亿次。官方称多项基准测试成绩提升，并支持更多许愿式编程任务，现有调用自动指向新模型且API定价不变。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">软盟观察：DeepSeek把联网检索拆成Search与Fetch两个开放接口，看似功能更新，实则是把检索变成了基础设施服务——开发者不用再自建爬虫，调API就能让应用联网，这会大幅降低智能体应用的开发门槛。更有分量的是时机：美股AI板块遭遇剧烈抛售、市场疑虑成本失控之际，DeepSeek用一次不涨价的更新宣告能力提升与成本下降可以兼得。效率叙事对抗烧钱叙事，下周一开盘的市场会给出第一反应。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cstrong>02 我国首个全国产十万卡AI超集群亮相：超算智算原生融合\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">新闻描述：10月18日，据央视新闻报道，在深圳举行的2026全国高性能计算学术大会上，我国首个全国产十万卡AI超集群曙光8000真机亮相，并发布十大重要应用成果。十万张AI加速卡高速互联，其算力可支撑创造数字孪生大脑、模拟百亿光年宇宙演化。其核心突破在于超算与智算原生融合：同一套底座既能跑最高精度科学计算，也能跑大模型训练推理，形成超算造仿真数据、智算学规律海选、超算复核的三步科研闭环。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">软盟观察：十万卡全国产集群的真机亮相，把两个悬了很久的问题一起回答了：国产算力撑得起超大规模，且路线选择很聪明——不做英伟达的复制品，而是把超算的精准与智算的效率焊在同一个底座上。三步科研闭环的设计尤其务实，让两种计算范式互相补短，直接服务真实科研。算力自主的叙事从口号变成真机，国产算力加国产模型的组合拳正在形成正循环。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cstrong>03 Anthropic大模型半小时破解椭圆曲线密码学谜题\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">新闻描述：10月18日，据科技早8点报道，Anthropic的人工智能模型在半小时内破解了困扰密码学界二十多年的椭圆曲线谜题，确认相关参数的来源并非人为构造的后门，这一结果对全球密码学界具有重大意义。此前，椭圆曲线参数的随机性来源长期存疑，若参数被人预埋后门，依赖该曲线的加密体系将面临系统性风险。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">软盟观察：半小时破解二十年悬案，且结论关乎全球加密体系有没有后门，这是AI for Science迄今最具安全价值的案例之一。它厉害的地方不只是快，而是给出的是可验证的确定性结论：参数是自然的造物，不是谁埋的雷，全球无数系统因此可以放下心来。这与陶哲轩质疑的AI数学信任危机形成对照——真正的破解是可复现、可检验的。AI正在从刷题选手进化为能解决悬案的科研伙伴。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cstrong>04 OpenAI与Anthropic罕见联手：出资1500万美元设立数学研究资助基金\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">新闻描述：10月18日，据科技早8点报道，面对二十多位菲尔兹奖得主的联合抗议，OpenAI与Anthropic罕见联手，共同出资1500万美元设立数学研究资助基金，为数学家提供算力与资金支持。此前，菲尔兹奖得主陶哲轩公开质疑OpenAI发布的AI数学证明约42%未经形式化处理、可验证性存疑，数学界对AI批量产出证明的做法集体表达不满。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">软盟观察：让OpenAI和Anthropic坐到同一张出资桌上的，不是商业共识，而是数学界的集体愤怒。菲尔兹奖得主们的抗议戳中的是AI公司的软肋：批量生成未经验证的证明，透支的是整个AI科研的公信力。1500万美元与其说是补偿，不如说是买回信任的首付款——真正的修复必须是AI成果以形式化、可验证的方式进入学术体系。竞争对手在学术尊严面前联手，这个信号值得所有AI玩家记取。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cstrong>05 Reflection开源501B参数模型Beam：Apache 2.0协议\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">新闻描述：10月18日，据AI Impact Hub报道，Reflection于10月16日在Apache 2.0协议下发布Beam的5010亿总参数、230亿激活参数的模型权重，提供BF16、FP8与NVFP4三种格式，并附带模型卡、安全报告及40余家合作伙伴的集成支持。分析认为，Beam以超大参数规模进入开放权重阵营，标志着开源生态再添重量级选手，开源与闭源的能力边界进一步模糊。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">软盟观察：501B总参数以Apache 2.0全量开放，还配齐三种精度格式与安全报告，Beam把开放权重的门槛抬高到了新量级。Meta刚发8160亿开放权重，Reflection跟进501B，巨头与新锐齐刷刷押注开放生态，说明开源模型的军备竞赛正式开打。对自托管企业而言，可选的最强开源模型一周内连跳两级；对闭源厂商而言，免费的强大替代品正在稀释溢价空间。开源不再是备选项，而是主流路线的竞争形态。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cstrong>06 14名员工、23岁CEO：Instinct融资10亿美元，估值冲上100亿\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">新闻描述：10月18日，据老虎国际资讯报道，AI初创公司Instinct宣布完成10亿美元融资，估值达100亿美元，较一个月前增长约4倍。公司仅14名员工、成立约一年，由23岁的Noah Shinn创立，其年化交易规模正接近10亿美元，产品目前仍处邀请制阶段。Meta的Muse上线以来美加下载量超300万次，SpaceX的Grok Bot全球下载约220万次，投资者押注智能体将成为生成式AI之后的下一轮应用入口。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">软盟观察：14个人、一年时间、100亿美元估值，Instinct把智能体赛道的资本热度具象化到了极致。这个数字游戏背后有真实的锚：Muse与Grok Bot合计超500万次下载，证明帮用户干活的需求真实存在，Instinct年化交易规模近10亿美元更说明交易闭环已跑通。但一个月估值翻4倍的斜率也透支着预期，邀请制阶段的收入能否撑住开放后的成本，是绕不过去的检验。智能体作为下一轮应用入口的共识已立，接下来的分晓在运营成色而非融资声势。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cstrong>07 腾讯混元开源智能体长期记忆框架Hy Memory 2.0\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">新闻描述：10月18日，据科技早8点报道，腾讯混元开源智能体长期记忆框架Hy Memory 2.0，支持十款工具接入，帮助智能体在长周期任务中保持记忆连贯性。此前，Anthropic通过Claude Managed Agents将会话、执行框架与沙箱解耦，OpenAI开源Codex Harness、DeepSeek开源DeepSeek Harness，产业界正围绕智能体工程化形成初步共识。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">软盟观察：智能体最像人的地方是能记事，最容易失忆的也是记忆。腾讯把长期记忆框架开源，切中的是Agent工程化共识里最关键的一块短板——没有跨会话的记忆，智能体永远停留在一次性工具。混元、Anthropic、OpenAI、DeepSeek各家陆续开放智能体基础设施，说明行业的竞争重心已从模型能力下移到工程底座，而这些底座大多选择开源共建。国内厂商从追模型转向铺地基，这个转变比任何一次榜单登顶都更有长期价值。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cstrong>08 OpenCode控制台爆出大规模蒸馏攻击：三家厂商密钥或已泄露\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">新闻描述：10月18日，据GenAI Daily报道，OpenCode背后的公司Anomaly Innovations于10月17日邮件警告用户，其正在关闭的旧版控制台系统可能已泄露用户存储的OpenAI、Anthropic和Google密钥，公司称这是一次大规模蒸馏攻击，影响约1.4%的OpenCode Console用户，所有受影响账号均已邮件通知，公司正与三家厂商协同处置。已有用户报告关联AI账号出现异常消费，有用户称损失达400美元。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">软盟观察：一次控制台下线引发的密钥泄露，把AI时代的供应链安全软肋暴露无遗：开发者为便利把各家API密钥集中托管，托管方一旦失守，损失便沿着信任链成串扩散。更值得警惕的是攻击被定性为蒸馏攻击，目标可能不只是消费余额，还有通过调用窃取模型能力。对开发者而言，密钥管理、最小权限与用量告警应成为上生产线的强制项；对行业而言，Agent生态越繁荣，安全责任的边界划分就越急迫。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cstrong>09 高盛：AI板块遭遇最极端机构抛售，市场可能已经过度悲观\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">新闻描述：10月18日，据华尔街情报圈报道，本周美国AI板块遭遇猛烈抛售：周五纳斯达克指数跌2.14%，费城半导体指数重挫3.8%，CoreWeave股价一周累计下跌约25%，部分债券收益率升至15%以上，市场担忧AI产业的融资模式能否持续。高盛分析师Mark Wilson发布报告称，AI板块已遭遇自ChatGPT问世以来最极端的机构抛售之一，市场可能已经过度悲观，大型科技公司有望成为下一轮AI行情的领导者。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">软盟观察：高盛的判断切中要害：机构的极端抛售往往是风险控制所致，而非基本面崩塌，情绪出清后反弹的弹药确实在积累。但要把话说全——卖压缓解不等于估值疑虑消失，CoreWeave的信用利差与Anthropic被下调的估值预期都还在那里，融资模式的检验没有结束。此时DeepSeek递上成本下降的实证，恰好补上了多头叙事最缺的一环。AI行情的下一程，将由算真账的人定价，而非讲故事的人。\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2>\u003Cstrong>10 AI落地检验标准走向多元：大模型知识密度约100天翻倍\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">新闻描述：10月18日，据中国新闻网报道，全球财富管理论坛2026上海苏河湾大会上，产业界围绕AI检验标准展开讨论。上海人工智能研究院院长宋海涛指出，检验方式正在从榜单自我证明转向市场用脚投票；面壁智能CEO李大海以技术大爆炸描述当前阶段：大模型知识密度约每100天提升一倍，端侧模型一年内从1B跃升至35B可上手机运行，AI开始参与训练AI；君联资本总裁李家庆主张以投资组合覆盖芯片、基础设施、模型与应用，并提醒不要把长跑当短跑。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">软盟观察：苏河湾大会的这场讨论，把AI产业评价体系的时代切换讲透了：榜单跑分正在让位于客户账单，知识密度100天翻倍的速度则提醒所有人，任何静态的能力对比都会迅速过期。技术指数狂奔与商业回报需要耐心，两种判断实为一体两面。对从业者最实用的启示是：别再用一次性的榜单名次做决策，要把模型迭代速度、场景兑现节奏和资金续航能力放进同一张时间表里统筹。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">结语：纵观2026年10月18日的AI动态，效率、信任与耐心成为关键词。DeepSeek用一次不涨价的更新把联网能力开放成基础设施，我国首个全国产十万卡超集群把算力自主立成真机，Reflection以501B开放权重加码开源阵营——效率与开放正在重塑竞争的基本面。信任侧，Anthropic半小时破解椭圆曲线悬案、联手OpenAI出资1500万美元修复与数学界的关系，AI科研成果的可验证性成为新的试金石；而OpenCode密钥泄露则提醒繁荣背后的安全软肋。资本端，14人公司Instinct估值百亿与AI板块遭最极端机构抛售同时上演，狂热与恐慌在同一周内并存。当市场学会用真金白银为效率定价、为信任付费，AI产业才算真正步入深水区。软盟资讯将持续追踪，与您共见每一次潮起。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑;\">编辑：软盟资讯编辑部 ｜ 数据来源：全网大媒体与官方渠道 ｜ 共收录 10 条当日重磅资讯\u003C\u002Fspan>\u003C\u002Fp>","今日AI圈，效率与开源双线突破：DeepSeek更新V4.1并开放联网Search与Fetch接口，价格不涨、成本再降；我国首个全国产十万卡AI超集群亮相。Anthropic模型半小时破解椭圆曲线谜题，与OpenAI联手出资1500万美元回应数学界；Reflection开源501B模型Beam，14人公司Instinct估值冲上100亿美元，高盛称市场或已过度悲观，AI落地检验标准走向多元。","2026-10-18T08:29:24.887581+08:00","2026-10-18T08:29:24.887707+08:00","2026-10-18T10:00:07.322403+08:00",{"id":1372,"tenant_id":6,"creator_id":7,"title":1373,"slug":1374,"content":1375,"content_json":12,"content_html":1375,"reading_time":7,"access_level":7,"excerpt":1376,"status":554,"content_type":555,"cover_image":1377,"published_at":1378,"scheduled_at":558,"author_id":543,"channel_id":558,"category_id":1182,"tags":1379,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":1430,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":1431,"like_count":7,"comment_count":7,"author_name":545,"created_at":1378,"updated_at":1432},87771,"【每日AI必读资讯】AI智能体与大模型最新动态精选10条（2026年10月16日）","87771","【每日AI必读资讯】AI智能体与大模型最新动态精选10条（2026年10月16日）\r\n\r\n每日AI资讯（2026年10月16日）\r\n文章概述：今日AI圈，资本与算力信号密集：Meta发布8160亿参数开放权重模型，联手苹果实现Mac本地运行；Anthropic估值预期被下调至1.5万亿美元以下，CoreWeave信用利差创历史新高。国产AI芯片涨价20%至50%，苹果市值首破5万亿美元并接入千问，中国科学家用国产大模型攻克世界级数学难题，黑石豪掷2000亿美元加码数据中心，AI资本进入冷静定价期。\r\n\r\n--------------------------------------------------------------------\r\n\r\n01 Meta发布8160亿参数开放权重模型Muse Spark Open，联手苹果实现Mac本地运行\r\n\r\n新闻描述：10月16日，据每日经济新闻、C114通信网报道，Meta发布开放权重模型Muse Spark Open，总参数量达8160亿，实际激活参数为420亿，支持100万Token上下文窗口，主要面向编程和智能体任务。开发者可通过Hugging Face、微软Foundry Models等平台获取权重并自行部署定制。Meta还与苹果合作，借助MLX框架在两台搭载M5 Ultra芯片的Mac Studio上运行该模型。分析认为，Meta正尝试以开放权重扩大开发者生态，同时以闭源前沿模型保留技术与商业优势。\r\n\r\n软盟观察：8160亿参数的开放权重还能塞进两台Mac Studio，Meta把开放权重的玩法推到了新高度：生态靠开放圈地，利润靠闭源保留，双轨策略玩得炉火纯青。与苹果联手完成本地部署更有深意——当万亿参数级模型能在桌面端跑起来，端侧智能体的天花板被整体抬高，云端的垄断优势随之稀释。开放与闭源的边界正在被重新定义，对开发者而言，能拿到的最强开源模型又上了一个台阶。\r\n\r\n--------------------------------------------------------------------\r\n\r\n02 Anthropic估值预期承压：部分投资者下调至1.5万亿美元以下\r\n\r\n新闻描述：10月16日，据每日经济新闻报道，Anthropic第三季度营收达168亿美元，环比增长约45%，低于第二季度超过140%的增速。部分潜在投资者认为，公司IPO估值预期应从此前部分投行私下讨论的约2万亿美元下调至1.5万亿美元以下。Jefferies分析师表示，华尔街可能预期Anthropic年化收入运行率至少达到800亿美元，并希望年底前超过1050亿美元。分析认为，AI企业估值逻辑正从单纯追求收入高速增长，转向检验增长能否持续转化为利润和现金流。\r\n\r\n软盟观察：营收创新高、增速却环比腰斩，Anthropic的估值预期应声从2万亿美元滑向1.5万亿以下，这组信号组合拳价值千金：市场开始用增速换挡的眼光审视AI公司，光有收入规模不够，还得证明增长曲线没有见顶。华尔街开出的年化800亿乃至1050亿美元的收入门槛，等于把IPO变成了业绩对赌。估值逻辑从讲故事转向算现金流，对整个行业都是一次定价体系的重塑，烧钱换估值的窗口正在收窄。\r\n\r\n--------------------------------------------------------------------\r\n\r\n03 CoreWeave信用利差突破1190基点创历史新高，AI基建融资风险浮出水面\r\n\r\n新闻描述：10月16日，据每日经济新闻报道，算力云服务商CoreWeave的信用违约风险指标创历史新高：美东时间10月15日，其五年期信用违约互换（CDS）利差盘中升至1194.5个基点，部分债券收益率升至15%至16%以上。英伟达CEO黄仁勋同日在瑞典受访时表示，CoreWeave财务实力持续改善、融资成本正在下降，英伟达没有必要为其提供财务兜底。同期，摩根大通与高盛上调AI相关贷款收益率以吸引投资者。分析认为，CoreWeave的信用压力反映出AI基础设施投资正面临融资成本与现金流回报的双重考验。\r\n\r\n软盟观察：CoreWeave的CDS利差飙到1190基点，债券收益率飙上15%，等于信用市场给AI基建的疯狂开支标出了风险价格。算力租赁商拿着巨额长约却背着沉重杠杆，一旦客户需求波动或融资环境收紧，资金链将是第一张倒下的多米诺。黄仁勋拒绝兜底的表态耐人寻味——连最坚定的多头都不愿背书，说明风险的量级已不容回避。AI基建的债务融资正被重新定价，潮水退去时谁在裸泳，信用市场已经开始点名。\r\n\r\n--------------------------------------------------------------------\r\n\r\n04 国产AI芯片涨价20%至50%，算力涨价潮倒逼产业从拼规模转向拼效率\r\n\r\n新闻描述：10月16日，据中国经济网报道，近期人工智能迎来一波算力涨价考验：华为、寒武纪、沐曦、天数智芯等多家AI芯片厂商纷纷上调产品报价，部分型号涨幅达到20%至50%。经济参考报评论指出，本次全球算力涨价潮给人工智能发展带来警示——不能单靠拼规模，更要拼效率，并总结出中国特色的集约高效发展路径：模型研发轻量化（DeepSeek以远低于国际同行的资源投入达到对标效果）、软硬件高效协同（DeepSeek V4在华为昇腾芯片首发，推理成本仅为GPT-4的1\u002F70、硬件成本为英伟达方案的1\u002F3）、应用场景牵引。\r\n\r\n软盟观察：国产芯片集体涨价20%到50%，把算力供需的紧张摆上了明面，也把一个长期命题逼到了台前：拼规模的老路走到头了，拼效率才是活下去的本事。DeepSeek V4在昇腾上跑出GPT-4推理成本1\u002F70的案例，恰恰证明效率路线不仅能省钱包，更能绕开算力封锁建立生态绑定。涨价短期是成本压力，长期却是国产软硬件协同的催化剂。当算力成为稀缺品，谁把每瓦特、每Token的效率榨到极致，谁就掌握了下一轮定价权。\r\n\r\n--------------------------------------------------------------------\r\n\r\n05 苹果收盘市值首破5万亿美元，Apple智能国行接入阿里千问、10月底发布\r\n\r\n新闻描述：10月16日，据IT之家、金十数据报道，苹果收盘市值首次突破5万亿美元；库克确认苹果AI国行版本将于本月推出，iPhone 15 Pro及后续机型国行大模型已完成备案。另据金十数据消息，苹果智能将接入阿里千问大模型，10月底在中国发布测试版本。分析认为，苹果借助本土大模型合规落地国行AI，补齐了中国市场的关键拼图，端侧AI落地进入实操阶段。\r\n\r\n软盟观察：市值站上5万亿美元的同时，苹果AI国行终于落地，两件事凑在同一天绝非巧合——资本定价的正是AI叙事补上中国拼图后的确定性。选择与阿里千问合作，是苹果在中国监管环境下的最优解：本土模型过备案、本土数据留境内，合规成本一次付清。对国产大模型而言，为全球市值第一的公司供货，是含金量最高的背书。苹果的AI故事成色如何，10月底的测试版将给出第一份答卷。\r\n\r\n--------------------------------------------------------------------\r\n\r\n06 中国科学家首次用国产大模型攻克世界级数学难题\r\n\r\n新闻描述：10月16日，据第一财经、AI进化速递报道，中国科学家首次使用国产大模型攻克一项世界级数学难题，标志着AI for Math在真实科研问题上取得可验证进展，也检验了国产模型的推理能力。此前，数学家陶哲轩曾质疑OpenAI集中发布的七百余篇AI数学证明约42%未经形式化处理、可验证性存疑。分析认为，以可验证方式在真实难题上取得突破，恰是对AI科研信任危机的正面回应。\r\n\r\n软盟观察：在世界级数学难题上给出可验证的突破，国产大模型的这份成绩单来得正是时候——陶哲轩质疑的正是AI数学证明可验证性缺失，而中国团队交出的是经得起检验的成果，这一对比本身就是最好的回应。AI for Science的争议核心从来不是模型强不强，而是结果能不能被人类验证与复现。用真问题、可验证的标准做科研，而不是批量发布存疑证明，这条路走通了，AI才能真正赢得科学界的信任。国产模型的推理能力也在世界级难题上完成了成人礼。\r\n\r\n--------------------------------------------------------------------\r\n\r\n07 谷歌量子计算取得突破：魔态培育将错误率降低约40倍\r\n\r\n新闻描述：10月16日，据每日经济新闻报道，谷歌量子AI团队在《科学》杂志发表研究，利用Willow量子处理器验证魔态培育技术，将量子错误率降低约40倍，T态逻辑保真度达到99.99%。魔态培育被视为容错量子计算的重要资源瓶颈，部分研究估计量子计算机可能需要将高达95%的算力用于魔态培育。分析认为，此次突破将加速容错量子计算的实用化进程，对密码学、药物研发等领域具有深远影响。\r\n\r\n软盟观察：错误率降40倍、保真度99.99%，谷歌把容错量子计算最卡脖子的魔态培育瓶颈啃下了一块。量子计算与AI的交汇点正在逼近：一旦容错量子机走向实用，现有加密体系面临重构，而量子算力又可能反过来加速模型训练与分子模拟。AI狂热之下，量子这条慢赛道的技术突破容易被忽视，但它的长期颠覆性未必小于大模型。对安全体系而言，后量子密码的迁移规划已经不该再等了。\r\n\r\n--------------------------------------------------------------------\r\n\r\n08 比尔·盖茨计划投入大量个人资源，推动更严格的AI监管\r\n\r\n新闻描述：10月16日，据金十数据援引美媒报道，比尔·盖茨计划投入大量个人资源，推动更严格的AI监管。此前，盖茨已在接受NBC专访时发出严厉预警，称人工智能强大到足以驱动导致十亿人死亡的事件，呼吁美国国会立法强制监管AI开发，要求执法部门和政界人士参与安全措施讨论，且相关要求必须具有强制性。分析认为，盖茨从舆论呼吁转向投入个人资源实质推动，标志AI监管倡导进入真金白银阶段。\r\n\r\n软盟观察：盖茨把嘴上的警告升级为真金白银的投入，AI监管倡导从舆论战进入资源战。以盖茨的财富、政商人脉与基金会网络，他推动监管的杠杆远非普通评论者可比，这可能会实质性改变美国立法博弈的天平。与此呼应的是全球监管机构接连出手：欧盟立案、各州起诉、金融标准机构发声，强制监管的合围之势正在形成。科技界内部的分化也愈发清晰：有人游说放松管制，有人自掏腰包踩刹车，AI的治理路线之争进入了决胜阶段。\r\n\r\n--------------------------------------------------------------------\r\n\r\n09 中国信通院发布2026人工智能产业十大关键词：模型自进化、智能体工程化等入选\r\n\r\n新闻描述：10月16日，据齐鲁晚报报道，在济南举办的2026人工智能产业大会上，中国信息通信研究院发布2026人工智能产业十大关键词：模型自进化、智能体工程化、智能体终端、具身智能实景实训、芯模协同、AI高价值应用场景、AI驱动的自动化实验室、高质量词元服务、前沿模型安全风险、开放普惠。其中模型自进化被界定为有界自进化阶段，尚未实现递归自进化；智能体终端方面，2026年AI手机出货量有望超1.3亿部；具身智能上半年国内融资约935亿元、同比增长5倍。\r\n\r\n软盟观察：信通院的十大关键词是观察中国AI产业最权威的年度切片，几处措辞值得细品：模型自进化被明确限定在有界阶段、RSI未实现，这与OpenAI两度停训的现实互相印证；智能体工程化、高质量词元服务入选，说明产业焦点已从模型本身转向工程化与供给体系。935亿元的具身智能融资、1.3亿部AI手机出货预期，则勾勒出资本与终端的量化坐标。官方定调既是产业共识的沉淀，也是政策资源的导航图，值得逐词研读。\r\n\r\n--------------------------------------------------------------------\r\n\r\n10 黑石集团全面加码AI：2000亿美元数据中心投资成核心布局\r\n\r\n新闻描述：10月16日，据金十数据报道，黑石集团全面加码人工智能，2000亿美元数据中心投资成为其核心布局。同期，AI数据中心热潮推高金属等大宗商品需求，科技公司正洽谈入股英美资源集团等矿业巨头以锁定上游供应；德国亦计划与英伟达展开大规模AI合作，西门子、奥迪等约12家企业拟参与。分析认为，从PE巨头到矿业再到工业强国，AI基建的投资与配套正沿着产业链全面铺开，资本与实体经济的绑定持续加深。\r\n\r\n软盟观察：黑石2000亿美元砸向数据中心，PE之王用行动确认AI基建是当下最确定的重资产赛道。更值得玩味的是资本的延伸方向：科技公司开始洽谈入股矿业巨头，为的是锁定铜与电力这些算力的上游命脉——AI竞争已经从拼芯片 upstream 到拼矿产。德国拉上西门子、奥迪抱团英伟达，则说明国家级产业力量集体入场。当金融资本、产业资本与主权力量同向加注，AI基建的泡沫与繁荣都将继续放大，周期判断比任何时候都重要。\r\n\r\n--------------------------------------------------------------------\r\n\r\n结语：纵观2026年10月16日的AI动态，定价与效率成为主旋律。Meta以8160亿参数开放权重模型加码生态、联手苹果打通端侧，能力竞赛仍在加码；但资本端已开始冷静重新定价：Anthropic估值预期被下调，CoreWeave信用利差创历史新高，黑石的2000亿美元则代表长线资本对基建的笃定。国内侧，芯片涨价潮把拼效率逼成必答题，DeepSeek V4在昇腾上跑出1\u002F70推理成本的样本给出了解法；中国科学家用国产大模型攻克世界级数学难题、信通院十大关键词发布，产业纵深持续夯实。而盖茨投入个人资源推动监管、全球金融标准机构盯紧智能体，规则的缰绳也在收紧。估值回归理性、效率决定生死、监管步步收紧，AI产业正在完成从狂热到深水区的切换。软盟资讯将持续追踪，与您共见每一次潮起。\r\n\r\n--------------------------------------------------------------------\r\n编辑：软盟资讯编辑部 ｜ 数据来源：全网大媒体与官方渠道 ｜ 共收录 10 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