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src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021072618000650.jpg\" alt=\"\" width=\"437\" height=\"246\" class=\"aligncenter size-full wp-image-1221\" \u002F>\r\n1、直播变现\r\n\r\n微信视频号于2020年10月份上线了直播功能，同年11月进行了重量级更新：上线直播间互动产品“微信豆”，直播间美颜、连麦、打赏功能配备齐全。直播变现主要包括直播带货收入和直播打赏收入。不论是公众号大V、视频号红人，还是素人创作者，都可以通过视频号直播带货。\r\n\r\n2、广告投放\r\n\r\n当视频号运营到一定程度，粉丝量和播放量达到了一定数量，内容优质、数据可观、用户活跃，自然会有广告主找上门投放广告。视频广告一般分为两种，博主原创广告视频，以及直发广告，针对视频制作性质不同，报价也不一样。\r\n\r\n3、知识付费\r\n\r\n在知识付费爆发的时代，卖网络课程是一个很好的变现方式，课程内容通常涉及教育、职场、财经、互联网等等。\r\n\r\n4、好物推荐\r\n\r\n通过视频号发布视频进行好物种草，在视频底部插入“点购买视频同款商品”的链接，挂上公众号文章或者商品小程序，引导用户购买。\r\n\r\n除在文章内留小程序外，有的视频号会在链接文章内留微信号，并以“付邮费免费送产品”的方式吸引用户添加好友领取，朋友圈展示产品，微信成交。\r\n\r\n5、引流私域变现\r\n\r\n一些博主会利用自身影响力，将用户引流到自己的私域流量，做后期转换。此外，微商也会在视频号上面来开辟自己新的新流量池。\r\n\r\n6、业务咨询服务\r\n\r\n利用视频号提供业务咨询服务，比如医学健康、法律、保险等等。但这通常需要过硬的专业知识或技能。用户点击视频底部链接可以添加号主微信，然后需要付费咨询相关问题。\r\n\r\n7、小说分销\r\n\r\n在视频底部插入公众号链接，用充满噱头的标题吸引用户点击观看。当用户点开链接后，里面是小说故事情节，需要付费充值才能继续阅读。","如何利用视频号变现？视频号是微信团队发力的重点，一直以来备受关注。随着视频号产品不断完善、愈加成熟，越来越多的人入驻视频号，并通过视频号实现变现。那么，如何利用视频号变现呢？有以下7种方法。","published","article","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021072618000650.jpg","2021-08-05T18:10:01+08:00",8188001,15,[560,564,568,572,573,577,581],{"id":561,"tenant_id":6,"name":562,"slug":563,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},192,"直播间","%e7%9b%b4%e6%92%ad%e9%97%b4",{"id":565,"tenant_id":6,"name":566,"slug":567,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},193,"私域","%e7%a7%81%e5%9f%9f",{"id":569,"tenant_id":6,"name":570,"slug":571,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},196,"小程序","%e5%b0%8f%e7%a8%8b%e5%ba%8f",{"id":541,"tenant_id":6,"name":542,"slug":543,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":574,"tenant_id":6,"name":575,"slug":576,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},413,"新零售商业模式案例","%e6%96%b0%e9%9b%b6%e5%94%ae%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e6%a1%88%e4%be%8b",{"id":578,"tenant_id":6,"name":579,"slug":580,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},2300,"知识付费","%e7%9f%a5%e8%af%86%e4%bb%98%e8%b4%b9",{"id":582,"tenant_id":6,"name":583,"slug":584,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},2453,"互联网","%e4%ba%92%e8%81%94%e7%bd%91",407,"沈裕-追稿冠军","2024-09-08T00:08:26+08:00",{"id":589,"tenant_id":6,"creator_id":7,"title":590,"slug":591,"content":592,"content_json":12,"content_html":592,"reading_time":7,"access_level":7,"excerpt":593,"status":553,"content_type":554,"cover_image":594,"published_at":595,"scheduled_at":544,"author_id":557,"channel_id":544,"category_id":558,"tags":596,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":620,"like_count":7,"comment_count":7,"author_name":586,"created_at":595,"updated_at":621},1306,"视频号怎么做出差异化垂直内容？","1306","由于微信为视频号添加了越来越多的流量链接，视频号的社会传播能力开始得到市场的关注，这也使更多的个人和企业加入到视频号制作中。由于视频号制作门槛低，潜在受众面广，海量短视频蜂拥而至，如何让自己的视频号脱颖而出？成了企业和个人都必须考虑的问题。今日小编就跟你分享一下，如何利用视频号打造出差异化的垂直内容，从而使自己的视频独具一格。\r\n\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021071918515433.jpg\" alt=\"\" width=\"1000\" height=\"557\" class=\"aligncenter size-full wp-image-1089\" \u002F>\r\n垂直度是首要条件\r\n目前在短视频领域中，主要可以分为娱乐类和垂直类。娱乐类视频具有覆盖广、流量大的特点。相比较而言，垂直类视频定位更专业、统一、流量变现能力强，在行业领域具有较强的影响力。一般来说，垂直视频号因内容精细、专业，粉丝精准度和粘性也较高，容易得到商家企业的认可，可较早地启动商业化。\r\n要精确地定位用户\r\n简而言之，就是要知道自己视频号的观众是谁？哪一个用户更喜欢你的视频内容？录像内容要与用户观众相互补充，二者不可分离，你所提供的内容领域将吸引该领域的用户。只是定位准确，才能针对用户群体，有一个清晰的视频差异化创作思路。说到底简单做起来难，这需要不断挖掘粉丝群的用户特性。\r\n使用正确的内容定位\r\n要做到差异化，一定要有正确的内容定位。网站内容定位要与用户定位相结合，并且符合个人品牌或企业的定位，不能盲目地“搞点什么就做什么”，要选择自己擅长的，或与自己行业紧密联系的内容，这样才能帮助日后品牌影响力的提升。\r\n04\r\n强调个性化创造\r\n所说的个性化，就是让您的视频号内容与众不同、独特，对于短视频的内容形式而言，有时也可以将个性化等同于人设。要实现个性化，就必须找到自己独特的优势与特征，应用到视频号内容中，稍后再将此特性加以放大和固定，形成独特的视频号标识，以此标识为粉丝呈现一个活生生的人。当你的视频有了辨识度之后，自然就会和其他视频形成区别，随着时间的推移，也会逐渐形成品牌和影响力。\r\n上面就是今天分享的全部内容，希望对你有帮助！\r\n","视频号怎么做出差异化垂直内容？由于微信为视频号添加了越来越多的流量链接，视频号的社会传播能力开始得到市场的关注，这也使更多的个人和企业加入到视频号制作中。由于视频号制作门槛低，潜在受众面广，海量短视频蜂拥而至，如何让自己的视频号脱颖而出？成了企业和个人都必须考虑的问题。今日小编就跟你分享一下，如何利用视频号打造出差异化的垂直内容，从而使自己的视频独具一格。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021071918515433.jpg","2021-08-05T18:01:52+08:00",[597,601,605,609,610,611,612,616],{"id":598,"tenant_id":6,"name":599,"slug":600,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},233,"差异化","%e5%b7%ae%e5%bc%82%e5%8c%96",{"id":602,"tenant_id":6,"name":603,"slug":604,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},172,"视频号","%e8%a7%86%e9%a2%91%e5%8f%b7",{"id":606,"tenant_id":6,"name":607,"slug":608,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},234,"垂直内容","%e5%9e%82%e7%9b%b4%e5%86%85%e5%ae%b9",{"id":541,"tenant_id":6,"name":542,"slug":543,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":574,"tenant_id":6,"name":575,"slug":576,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":582,"tenant_id":6,"name":583,"slug":584,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":613,"tenant_id":6,"name":614,"slug":615,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},6238,"微信","%e5%be%ae%e4%bf%a1",{"id":617,"tenant_id":6,"name":618,"slug":619,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},8474,"商业化","%e5%95%86%e4%b8%9a%e5%8c%96",1610,"2024-09-08T00:08:27+08:00",{"id":623,"tenant_id":6,"creator_id":7,"title":624,"slug":625,"content":626,"content_json":12,"content_html":626,"reading_time":7,"access_level":7,"excerpt":627,"status":553,"content_type":554,"cover_image":628,"published_at":629,"scheduled_at":544,"author_id":557,"channel_id":544,"category_id":558,"tags":630,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":651,"like_count":7,"comment_count":7,"author_name":586,"created_at":629,"updated_at":652},1298,"主播抖料：为何没和电商平台深入合作","1298","快手电商调研临沂消息，不胫而走。\r\n有识之士向亿邦动力爆料，快手电商相关负责人日前带领专程赶赴临沂，对当地直播基地进行了一次深度调研，了解其经营状况。\r\n这条新闻一出，引起圈内人士的关注。\r\n\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F2020113000394227.png\" alt=\"\" width=\"500\" height=\"500\" class=\"aligncenter size-full wp-image-532\" \u002F>\r\n谁是临沂？\r\n主播近200人，主播近万人，其百万粉丝阵容遍布全国，仅次于广州和北京。还有规模较大的直播基地19个，每天有150多万件快递订单。\r\n尤其重要的是，临沂的直播带货交易额刚刚从百亿跃升到300亿！庞大的商业潜力伴随着激烈的竞争，各大平台虎视眈眈！\r\n临沂市购物中心核心区面积31平方公里，整体正处于转型升级之中。根据亿邦动力公司的了解，临沂商城确定了“商、仓、流”一体化转型的最新发展思路。\r\n重大的行动正在酝酿和筹划…\r\n根据基地人士透露，快手此行后有意在当地设立分公司，甚至亲自规划直播基地。万邦动力就此向快手求证，截至发稿，官方尚未对其做出任何回应。\r\n想象中，踩着电商直播的红利，直播基地蜂拥而至，风光无限。可是到了今天，基地为数不少的直播间已经人去楼空了，”一位直播带货从业人员告诉亿邦动力。\r\n十个基地九个缺一不可——这曾经是直播基地里的一句话。引发思考的是，喧嚣尘土上的直播基地为何如此？\r\n另一方面，商业相对集中、标杆式的直播带货聚集地，却是另一番景象。\r\n\"生意一直很好.\"立足临沂，参与直播基地运营的张经理认为，虽然有一些硬骨头支撑着基地是“凑热闹”，但基地专业团队一直跟随直播行业的发展，而且临沂的新一代基地也在不断的进化，而临沂的新一代基地也在不断的进化。\r\n沂蒙山的新一代直播基地究竟是什么样子呢？\r\n\"机遇总是在考验中出现！提质增效的关键原因之一就是临沂基地的升级，”当地 MCN人士告诉亿邦动力。\r\n01扶持一批标杆企业\r\n快手拟在临沂开设公司建厂\r\n「快手不但找了负责人，还有一位头主播帮忙请了其他知名主播，一起跟快手开了个会。」某直播基地工作人员透露。\r\n就他所知，他们只是快手在当地进行调查的头部基地之一。\r\n以上主播是临沂本地一家经营店铺的老板，凭借超强的带货实力，在疫情期间一战成名，盘活了多个实体品牌。\r\n据悉，以上头部主播都在为明年转型做“进一步打算”。更加令人心动的是，临沂传统商家正加速实现直播电商的转型，腰部、底部主播正获得更多成长为头部主播的机会。\r\n万邦动力拜访了众多直播资深人士，孟丞颇具代表性。\r\n从2017年起，孟丞做直播基地，已是行业内摸爬滚打的老手，他所在的直播基地也在此次调查中。\r\n快手团队表示，“我们的核心之一就是希望在临沂设立分部或分公司。”孟丞判断，快手分店的作用就是更加接近商家，确保从种草到闭环的全程控制。\r\n另外一位临沂直播基地负责人透露，快手调查的目的，是在临沂建立直播基地。现在外面有很多基地在打着快手官方的旗号，现在机会越来越多，快手这次可能会直接下场干。”他说。\r\n「品牌与快手的结合程度还不够，快手希望培育一些更专业、更有实力的直播，扶持一批快手品牌做自播，加速品牌在平台上的成长。」这位负责人还说，“快手应该会培养一批行业专业主播，让入驻的品牌能够更快地进入市场。”\r\n据悉，园区模式是最早的直播模式，也是目前基地的主力，45%的基地采用这种模式。就发展趋势而言，产业带基地占产业基地的20%，具有强大的生命力。公司的直播基地占12%，越来越多的企业在搭建直播基地的同时，也向其他品牌开放了基地。\r\n孟丞则透露，新品牌入驻快手时，往往对快手调性和品牌的匹配度有所怀疑。要打破这样的固有印象，政府就必须出手扶持一批标杆企业。\r\n不过，快手在临沂建立直播基地，一定程度上会带来“既是裁判，又是选手”的问题。\r\n但是孟丞并不担心，“长期来说，是会有影响的；但是公司还在全国布局，比如青岛等。快手网主要是在主播和产品两个方面积累资源，毕竟这两点是未来直播基地的核心竞争力。\r\n另一家临沂直播基地徐曼则认为，快手本人下场的影响取决于其未来的发展。\r\n假如快手正式拥有服务供应商的能力，将会带来更加激烈而有条不紊的竞争；但简单地孵化主播，并不算什么。位于徐曼的直播基地，其优势是服务商属性比较强，通过购买流量、直播间人气来帮助主播推广。\r\n不少人一致表示，临沂的商家沉淀越来越多，正在为新一代直播基地做前期的资源储备。\r\n02直播基地“流量大不如前”\r\n从其他内容平台转移？\r\n根据亿邦动力了解，也有部分商家表示担忧，他们更担心的是“流量倾斜”。也就是担心自己的流量没有得到平台更多的关注。\r\n很明显，如何平衡商家与基地主播之间的流量，是平台需要思考的核心问题之一。其实，“流量大不如前”已成为困扰当前直播基地的难点和痛点！\r\n与去年相比，获取流量变得更加困难，”几乎所有与亿邦动力公司联系的公司都反映出一些共同的问题。\r\n一名现场销售人员表示：“我们直播平台的费用是在增加，但投入的投入比已经远远低于去年。这不是我们家的事，这个行业都有。\r\n”例如，一个拥有一百万粉丝的主播，在过去，网上的人数是几千，而现在可能只有几百人。而且如今一名头部主播一次直播要花费几十甚至上百万，推流的费用直接能吃掉将近30%的利润。”另一名基地运营人员如是说。\r\n这种两难境地，大伙儿想到的办法无非两个，优化某一生态内的内容以获得更多的流量，或者到其他平台去寻找生存空间。\r\n孟丞队属于前者。在内容上，他着重于创作更多情节版的视频。他认为，快手平台的未来流量增长点还是取决于内容，“快手的本质还是内容平台，要想获得低成本的流量，做好内容是基本操作。”\r\n越来越多的平台商家，主播，达人也越来越多。当一块蛋糕不够时，玩家自然会转向另一种选择。\r\n就拿临沂来说。据资料显示，临沂本地快手平台的注册人数已超过157,000人次，专职主播人数超过2万人。2019年，快手以服装类产业链落户临沂的动作，与临沂建立了较深的关系，但如今，快手与快手之间的绑定关系已经“松动”。\r\n张珊是一家本地直播基地的招商负责人。现在我们做的是站外流量，过去主做快手，现在抖音和拼多多也有做。根据张珊反馈，由于在快手做得并不理想而开始多平台业务的直播基地还有很多，其中还包括很多刚开始就不求专注、“吃百家饭”的团队。\r\n根据亿邦动力了解，抖音在临沂设立了一家花卉绿植直播基地，配备了常驻招商团队。据业内人士透露，临沂作为华北地区的直播基地，平均一个月会联合当地政府部门、协会等做上7、8场新活动。\r\n不仅仅是这样，拼多多在临沂也频繁开展拉新活动。七月，拼多多官方在临沂开设了产业带类目官方培训，开展线下招商、答疑活动。\r\n主管基地直播投放的徐曼表示，他们团队的业务还是以快手为主，主要是因为快手和抖音平台在玩法、规则等方面存在较大差距。\r\n「在另一个大型平台也试过几次，推荐机制比较难，暂时放弃。」徐曼曾有一次经历，在另一大型直播平台的交易额从十万跌到了两万。\r\n另外一家快手平台年 GMV约5亿左右的商家徐曼感觉一样，“那个平台虽然很大，但是算法推荐比较难懂，但以后会慢慢测试。\r\n03平台：策划深度结合基地\r\n临沂：商业在不断提升\r\n实况转播赚不到钱，本质上并不像算术题“这么简单”。\r\n一位基地的直播负责人对亿邦动力做了一次计算，“假设一个直播基地需要50个人，临沂人均工资5000元左右，一个人的开支就要25万元。一天一睁眼你就得想，一万块又没了，这还不算房租。”\r\n这种帐，每天都会在这个负责人的脑子里想一想，遇上流量不好的时候就更加忧心忡忡。\r\n他悲叹道：“如果临沂没有房产，也要出租园区，这个生意很难维持。”\r\n在交流过程中，系统分析了临沂直播基地的现状，以及存在的一些问题。概述包括以下内容：\r\n国内其它地区，还在走弯路，临沂基地已经全部走过。\r\n若商家或主播开始亏本，从长远的角度看，商家和主播都会慢慢从快手流失。\r\n沂水大多数直播基地虽然在快手，但与官方并无合作，单纯只做直播。\r\n目前还有一些中小型直播基地，快手做得不够好，去做抖音或者其他平台。\r\n「节流不易，开源第一。」基础运营商本身也清楚，必须紧跟平台变化，商家需求甚至行业大方向改变，不断更新迭代，才能抓住各个内容平台的流量。\r\n孟丞的直播基地团队经历了四个提升阶段：试播阶段、拥有固定(10平左右)直播间阶段、直播间与仓库分离阶段，到现在已有百万主播入驻，并且建立了自己的供应链体系。\r\n目前的直播基地在体量、业务范围、所提供的运营服务、包括装修、环境等方面都比第一阶段有了显著的提升。\r\n整体直播电商规模在2020年突破万亿，预计2021年直播电商规模将达到2万亿元，渗透率达到15%。背靠直播电商，全国各地的直播基地都将保持较高的增长势头，《2021直播基地发展分析报告》中提到，预计今年年底前，规模基地的数量可能超2000家，实现100%增长。\r\n现有基地中，近一半成立时间不足半年，成立3年以上的基地仅占7%。可以想象，随着数量的增加，直播基地将迎来一场洗牌，竞争将更加激烈，基地的升级“迫在眉睫”。\r\n除孟丞所在的基地外，临沂的各种直播基地也在逐步升级。而徐曼在其中的直播基地，也从原来的帮助主播做推广，开始了主播的孵化业务。\r\n另一方面，整个业界各平台都看到了直播基地的重要性，并开始布局。\r\n今年三月底，慈溪宣布与拼多多的战略合作，共同打造长三角地区大型电商直播基地。四月，拼多多联合泉州市政府，打造一个县域区域品牌专有的“产业直播间”，同时启动“拼多多产播基地计划”。另外，拼多多还与南安、石狮、德化、晋江等地合作，向4个产业直播基地授牌。\r\n今年七月，拼多多第一个广东线下直播基地落户狮岭镇，正式授予狮岭镇六号“拼多多”直播基地的“拼多多”牌匾。\r\n据悉，广州市花都区狮岭镇是闻名遐迩的皮具行业集散地，是全国最大的箱包皮具生产能力和原辅材料交易基地。拥有八千多家各种类型的皮具箱包生产企业，2000多个品牌，每年生产的新款箱包超过100万种。\r\n不久前，抖音和卓尔智联联手在汉口打造了武汉第一个“抖音”电商平台。\r\n","主播抖料：为何没和电商平台深入合作？主播近200人，主播近万人，其百万粉丝阵容遍布全国，仅次于广州和北京。还有规模较大的直播基地19个，每天有150多万件快递订单。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F2020113000394227.png","2021-08-05T17:56:55+08:00",[631,635,636,640,644,648,649,650],{"id":632,"tenant_id":6,"name":633,"slug":634,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},188,"快手","%e5%bf%ab%e6%89%8b",{"id":561,"tenant_id":6,"name":562,"slug":563,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":637,"tenant_id":6,"name":638,"slug":639,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},199,"GMV","gmv",{"id":641,"tenant_id":6,"name":642,"slug":643,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},201,"直播带货","%e7%9b%b4%e6%92%ad%e5%b8%a6%e8%b4%a7",{"id":645,"tenant_id":6,"name":646,"slug":647,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},239,"拼多多","%e6%8b%bc%e5%a4%9a%e5%a4%9a",{"id":541,"tenant_id":6,"name":542,"slug":543,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":574,"tenant_id":6,"name":575,"slug":576,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":582,"tenant_id":6,"name":583,"slug":584,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},247,"2024-09-08T00:08:30+08:00",{"id":654,"tenant_id":6,"creator_id":7,"title":655,"slug":656,"content":657,"content_json":12,"content_html":657,"reading_time":7,"access_level":7,"excerpt":12,"status":553,"content_type":554,"cover_image":658,"published_at":659,"scheduled_at":544,"author_id":557,"channel_id":544,"category_id":558,"tags":660,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":680,"like_count":7,"comment_count":7,"author_name":586,"created_at":659,"updated_at":681},1267,"北京“十四五”通信行业规划出炉，明确哪5项重点任务？","1267","今日，北京市通信管理局发布了《北京市“十四五”信息通信行业发展规划》，明确了五项重点任务。\r\n\r\n一是大力建设新型数字基础设施。5G网络将实现对乡镇、景区、重点道路、行政村的连续覆盖，“十四五”末全市建成5G基站达6.3万个；推动数据中心向规模化、集约化、智能化、绿色化方向发展，鼓励面向特定场景的边缘数据中心按需部署，大幅提升算力水平；发展高效协同的融合基础设施，支撑围绕北京市10大高精尖产业开展平台研发创新和产业应用，打造“1+10+N”的工业互联网平台体系，助力构建以北京为中心，辐射津冀两地、服务全国的工业互联网创新应用示范基地；加大新一代光通信、B5G、6G、量子通信、时间敏感网络（TSN）等新一代通信技术研发支持力度，率先组织开展卡脖子技术攻关，力争取得一批核心技术成果。\r\n\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F1627001577107.png\" alt=\"\" width=\"600\" height=\"415\" class=\"aligncenter size-full wp-image-1160\" \u002F>\r\n二是深度推广京津冀区域协同发展。发挥北京“一核”辐射带动作用，形成由点及面、逐步深化的协同发展局面，持续增强与津冀行业协同联动。加强京津冀在信息通信技术研发创新、新型数字基础设施建设等方面的一体化协同发展。\r\n\r\n三是扩展首都数字化空间。积极探索互联网创新服务应用，促进互联网经济新增长，助力首都高质量发展；全力支持北京数字技术与传统产业融合；拓展数字技术在社会治理领域开发应用场景，以及推进5G融合应用。\r\n\r\n四是持续提升行业管理水平。全面提升行业监管能力、服务质量和应急通信保障水平，增强行业拉动作用，改善北京营商环境。\r\n\r\n五是增强网络安全保障能力。加强网络基础设施安全保障能力建设，提升政府、行业、企业、社会数据和新型数字基础设施安全保障能力，大力推进行业安全生产工作。健全网络信息安全责任体系，完善风险较高业务的安全评估机制，优化网络信息安全应急处置流程，提高重大网络安全风险防范应对能力。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F1627001577107.png","2021-08-02T04:11:18+08:00",[661,665,669,673,677,678,679],{"id":662,"tenant_id":6,"name":663,"slug":664,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},210,"通信行业","%e9%80%9a%e4%bf%a1%e8%a1%8c%e4%b8%9a",{"id":666,"tenant_id":6,"name":667,"slug":668,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},211,"十四五","%e5%8d%81%e5%9b%9b%e4%ba%94",{"id":670,"tenant_id":6,"name":671,"slug":672,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},212,"5G网络","5g%e7%bd%91%e7%bb%9c",{"id":674,"tenant_id":6,"name":675,"slug":676,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},218,"数字化空间","%e6%95%b0%e5%ad%97%e5%8c%96%e7%a9%ba%e9%97%b4",{"id":541,"tenant_id":6,"name":542,"slug":543,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":574,"tenant_id":6,"name":575,"slug":576,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":582,"tenant_id":6,"name":583,"slug":584,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},435,"2024-09-08T00:08:35+08:00",{"id":683,"tenant_id":6,"creator_id":7,"title":684,"slug":685,"content":686,"content_json":12,"content_html":686,"reading_time":7,"access_level":7,"excerpt":12,"status":553,"content_type":554,"cover_image":594,"published_at":687,"scheduled_at":544,"author_id":557,"channel_id":544,"category_id":558,"tags":688,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":712,"like_count":7,"comment_count":7,"author_name":586,"created_at":687,"updated_at":713},1261,"清华系创业者的经营方法论做了大汇总","1261","清华系创业者的经营方法论做了大汇总过去20余年，是中国互联网快速发展的阶段，在此期间顺势而起的创业者中，出现了很多贴着名校标签的大佬，他们早已成为各自领域的佼佼者，也是一个时代的开启者，经历过市场的沉浮变迁与时代的洗礼。\r\n\r\n我们整理了几位出自清华大学的互联网大佬的企业经营方法论，从中可以看到他们在创业阶段、取得阶段性成功或者在经历挫折时的心态以及应对之法。\r\n\r\n01\r\n\r\n搜狐张朝阳：\r\n\r\n面对焦虑和恐惧，最好的办法是与它们同行\r\n\r\n张朝阳1986年毕业于清华大学物理系，之后赴美留学。1996年他创立了中国第一家用风险投资创立的互联网公司爱特信公司（搜狐前身）。1998年搜狐诞生，成为中国互联网里程碑，比BAT都要早。\r\n\r\n但当光环越来越强，受到的关注越来越多，他却抑郁了，还两度因为抑郁隐退。在这个过程中，搜狐很快被被昔日的“弟弟”们远远地甩在了身后。\r\n\r\n如今的搜狐，在经历了若干年的消沉之后，在2020年，搜狐实现了5100万美元的盈利，重新走上了健康发展之路。\r\n\r\n他是怎么做到的？这些年里，他都有哪些经验与感悟？\r\n\r\n1、一是成本守住、品牌广告守住，门户和视频的亏损一直压在警戒线以下。\r\n\r\n2、不会跟风看别人做了什么，做产品更需要研究用户的特点，我们还是潜心研究自己用户的行为，走出自己独特的一条路。\r\n\r\n3、身兼数职在一线非常重要。我几乎在每一个部门都是在第一线，只有在第一线才能够真正去触摸用户的脉搏，和产品的脉搏，感受很多的细节。\r\n\r\n4、从公司创业的角度，你要对一些基本的恐惧做出反应。比如每天要关心的几件事、决定你命运的几个威胁，这些每天都要想一想，不能过度乐观。\r\n\r\n5、你还要知道威胁你的几个方面，比如你的董事或股东。\r\n\r\n另外你要考虑到现金流，管理好公司报表，否则你可能会被现金流卡死。还有一个威胁就是你的产品有没有发展前途，尤其是对于2C、对于消费者互联网来说，要考虑到你的产品是不是有竞争力。\r\n\r\n所有的问题就像驾驶员起飞之前反复检查飞机并在心中默念口诀一样，默念你每天都要解决几件事，这个问题有没有解决，那个问题有没有解决，保证你的公司处于安全的状态。\r\n\r\n6、恐惧带来不舒服的感觉，对这种感觉你要不做任何的条件反射式的处理，因为你任何解决恐惧的努力都会放大恐惧。\r\n\r\n这种焦虑怎么处理？这就需要你与恐惧共存。但不能说翻到墙里面后，你还觉得车会撞你，那最后的结果就是你连门都不敢出了。\r\n\r\n7、因为过分重视市场和品牌、忽略了产品和技术的重要性，搜狐错失了很多机遇，与搜索、社交、电商等大趋势失之交臂。\r\n\r\n8、我们之所以能够走到今天，就是因为我们不迷信这些东西（资本主导、功利主义）。如果继续坚持信念，同时把以前犯的错误改正过来，我们还是有机会回到舞台中心的。\r\n\r\n9、成功往往让人对于自我的认知会有一个超级自我的出现。当这个超级自我出现的时候，他对外界的感恩的心就没有了，他认为什么都是理所当然的。\r\n\r\n10、让事情发生，让单位时间里事情的发生频率加大，这样，机会就会加大。这里面，做是最重要的，再从做里悟出很多道理来。\r\n\r\n11、要做一件事情，我都是特别的真诚，先得说服自己，让自己相信。这样哪怕是特别难的一件事情，别人也能感受到你的相信，可能真是这么回事，对他来说可能真是一个赚钱的机会。\r\n\r\n12、一个组织要有不断创新的能力，一个组织的文化提供了这个公司能不能具有持续创新的能力。\r\n\r\n13、成功跟团队有关，成功是偶然的失败是必然的，专注于一件事，个人如此，团队也依然如此，集中精力把一件事做好。\r\n\r\n14、如果一个历史悠久的公司能够永葆青春，它要有一个好的内部创业文化，各个部门都要有创新精神，要敢于否定自己的过去。\r\n\r\n15、当你失去谦卑感，你会把自己的利益、自己的想法、自己的要求看得非常重要，反而忘记了实现公司目标才是你的责任和义务所在。\r\n\r\n一个企业尤其是互联网企业，没有创始人盯着就散架了，因为创新来自于创始人的冲动和激情。如果只是正常运营，就不会有创新，但创新也容易被创始人的基因和他的性格绑架。创始人会成为公司的天花板，他应该经常反思，如果有一些系统性的缺失，则需要重新「发明」自己，改变自己，让自己的天花板再高一些。\r\n\r\n16、当你注重营销却不重视打磨产品和技术的时候，就很容易错过互联网的重大机会！\r\n\r\n第一次我错过了搜索的机会。当时搜狐做导航和分类做得很好，但是后来百度开始做搜索使得效率得到了极大提升，于是百度崛起。后来我们反思进行补救做了搜狗，但还是让百度抢先了。\r\n\r\n第二次我错过了社交的机会。其实一开始我就看到“多对多”是互联网的本质，还收购了ChinaRen，但是我却没有把社交做起来，因为当时我还沉浸在奥运会效应、各种事件营销和媒体关注的光环中，后来，新浪微博崛起，我决定把搜狐微博做起来，而且把社交网络做起来，但是在2011年，我陷入了情绪困扰。\r\n\r\n02\r\n\r\n搜狗王小川：\r\n\r\n内部创新，只有两件事可以做\r\n\r\n王小川，1978年出生于四川成都，毕业于清华大学计算机科学与技术专业，身负诸多荣誉，个人履历十分丰富。\r\n\r\n同时，他和他创立的搜狗与搜狐有着极深的渊源。\r\n\r\n作为搜狗的CEO，在王小川的带领下，搜狗于2017年11月9日正式登陆纽交所，成为一家总市值数十亿美元的上市公司。搜狗上市背后，王小川对于企业管理有三条关键的心得。\r\n\r\n1、向“生命”去学习，向人去学习\r\n\r\n公司大了之后，员工跟老板就不是一条心了。员工最大的愿望变成了升职加薪，做更多的事情管更多的人，但这跟公司利益不一致。每个人都想做出更多的事管更多的人，因为他要自己个体的生存和发展，他考虑的不是公司整体的生存发展，这种情况下公司就开始产生臃肿。\r\n\r\n我们需要试图做的事情，从局部看到企业的状态，改变企业的基因。这里我要提到一个概念——公司向“生命”去学习，向人去学习：\r\n\r\n1）公司不要太参与到特别白热化的竞争中。竞争太激烈了，会让我们去改变自己的基因，去做一些没那么善良，或者说没那么针对未来的事情。竞争是让人受伤的一件事，过多的竞争不是好事情，因为竞争当中有损耗，企业的竞争也很痛苦。通过烧钱去做事情、去拓展市场的时候，就不是用你的内力去提高你真正的服务品质。\r\n\r\n2）向生命学习开放性。我们公司的员工喜欢在公司内部做事情，天天跟领导汇报，但我更希望他们走出去，跟客户去接触，跟投资人接触，跟其他公司交流。因为这个生命的本质在系统里面，它是需要跟外界不断进行物质能量交换的。如果这个公司2000多人就我一个人在外面去做这种交流，那内部的人伤害就会特别大。这样2000多人就变成了耗在机构里面，慢慢就会死亡。\r\n\r\n3）控制员工数量，减肥，去流程化。控制规模很关键，小公司招人难，大公司招人也难，但是控制人员数量变得更加重要，否则会产生臃肿。要控制项目、控制人头，避免肥胖。在大公司，减肥比招聘更痛苦，去流程化也很重要。\r\n\r\n我特别不喜欢靠流程来解决问题，因为用流程解决问题的话，好像带来了保障，但是责任就不是在人的身上，而在流程里。如果环境改变，流程的应变能力比人差很多，所以我更愿意把责任交给人。\r\n\r\n4）结合市场，打破汇报关系。向老板汇报比向流程汇报好，向市场汇报比向老板汇报好。可以在市场上中检验做得好不好，让每个人可以释放自己的能力。\r\n\r\n5）控制衰老的过程，减缓晋升和加薪。很多人听到减缓晋升和加薪肯定不开心，大家都希望能更快晋升和加薪，但没想过这个晋升和加薪的速度是要匹配员工的成长，以及目标对他的调整。如果项目做得好，在HR专业领域，项目愿意给他们多发项目奖金，而不是加薪。\r\n\r\n2、团队管理：包容不同风格，做好长期激励\r\n\r\n管理不同的部门、不同的人的时候特别难，比如我之前开始管销售，这些人跟技术人员的风格完全不一样，但是一个公司或者一个人，就像要修一个塔一样的，下面的地基能撑开，你才有机会建更高，所以这种困难，你要是绕过它，你可能就只能修特别低的房子，如果能把不同的风格融合好，拧成一股绳，你才有机会去建特别高的房子。\r\n\r\n所以我是试图尽可能的去包容不同的风格，而不是这种风格拒绝掉，那种风格拒绝掉......我认为我还是尽可能的适应，去努力的做到把各种风格的人都能吸引进来。\r\n\r\n3、公司激励：激活高管活力，做好内部创新\r\n\r\n公司人多之后，我觉得很多时候所谓的激励，都是让公司衰老得更快。比如你给员工升职、发奖金、加薪。加薪、升职是很多员工想要的，但两件事情无一例外都是伤害创新的。\r\n\r\n因为一旦这个兑现之后，你得给他更多钱。创新动力不是在创新本身，而是升职，变更高位置，管更多人，他得到更多安全感。所以公司内部不断形成一些汇报关系、各种各样人的关系，就是因为刚性。这种刚性本身第一个对变化是有害的，而升职就是想固化这关系的，同时这就是阻力。所以我觉得公司做大就是在往衰老里走的，跟人一样，返老还童是一个特别难的事。\r\n\r\n经过多年思考，我觉得内部创新只有两件事可以做：\r\n\r\n第一，在你现有产品的方向上，添枝添叶把它做得更好，这是微创新;\r\n\r\n第二，利用你的优势，在懂的地方去做创新。\r\n\r\n如果超出这两个范畴，基本上就没机会了，而且行业在发生变化。\r\n\r\n03\r\n\r\n美团王兴：\r\n\r\n创业者“修身、齐家、治国、平天下”\r\n\r\n关于王兴，其实已经说过很多了，这里我们简单再做一些新的梳理。\r\n\r\n1、创业者不应把自己想得过于强大\r\n\r\n1）“修身、齐家、治国、平天下”\r\n\r\n“平天下”，对创业者的解读就是，你要彻底占领这个市场，“天下”就是你的目标市场。你要选择正确的目标市场，而且有足够的规模，足够的有价值。因为创业归根到底是要解决问题的，如果你解决的问题不够大，你创造的价值就不够大。合适的市场，就是你选择的天下。“平”的意思就是，你不光要进去做，最后还要彻底占领、垄断他。\r\n\r\n“治国”，这里“国”的意思，是你的整个企业。要“平天下”，需要靠你的企业，整个团队去做。治国就是要设计好、治理好整个企业以及相关的生态体系。\r\n\r\n“齐家”，对创业者而言，家就是你的直接下属，因为不管公司规模多大，CEO能直接管的人都是有限的，个人精力是有限的，他们的质量、投入度、成效对你的治国平天下的计划有至关重要的影响。\r\n\r\n“齐”，一是你要配齐这个团队，各个角色得配齐；二是使大家的想法尽可能一致，心要齐；三，你要想办法使他们不管在能力、态度、还是你对待他们的标准上要一视同仁，要公平，要让整个事情是有秩序的，标准是对齐的。\r\n\r\n“修身”，作为CEO，你就是公司的支柱，也是公司的天花板，如果你不能不断提升自己，那么整个团队和整个公司是不可能提升的，整个事业也不可能做大。所以CEO要吾日三省吾身，不停的反省、不停的学习、不停的想办法提升。\r\n\r\n2）创业要“四纵四横”\r\n\r\n互联网到底能做几大类事情？\r\n\r\n我们总结出“四纵四横”。“四纵”就是：娱乐、信息、通讯和商务，这是人们最基本的一些需求，这四类需求是基本不变的。\r\n\r\n变的是“四横”：搜索、社交、移动、智能硬件。每过五年左右，都有一波大的科技变革，它会带来这四个方面的变化。浪潮是一波接一波的，移动带来很多变化，但它并不是最终的终结。\r\n\r\n3）创业者不应把自己想得过于强大\r\n\r\n任何企业，只要内部组织能力的变化赶不上外部坏境的变化速度，死是迟早的事。\r\n\r\n其实创业者不应该把自己想得过于强大，不是我们改变市场，是市场改变我们，我们每个人作为用户是市场的一部分，这才是根本性的力量。\r\n\r\n2、关于企业管理：\r\n\r\n管理从来都是不完美的。\r\n\r\n1）好的管理者引导身边的人「见自己、见天地、见众生」。\r\n\r\n2）管理，既是团队拿结果，也是帮助下属出业绩。\r\n\r\n3）作为CEO，我要为这个公司里发生的一切事情负责，我更要为这个公司里该发生，但却没发生的事情负责。\r\n\r\n4）CEO最重要的三项工作：设定公司的愿景和总体战略并传达给所有利益相关方，招募并留住最最优秀的人才，确保始终有足够的现金。\r\n\r\n5）得时不时地提醒自己和同事们：在商业上，没有什么东西是免费的，也没有什么东西是无价的。\r\n\r\n6）最牛逼的商业决策不能算小账，考虑投入产出比时不能受限于局部的所谓理性，因为它最后不仅影响你这个公司能赚多少钱，而且影响你能值多少钱。\r\n\r\n7）索罗斯说重要的不是做出正确判断的频度，而是做出的正确判断的量级。巴菲特说自己一生做对的决定不过十来次。\r\n\r\n8）遇到管理问题不要太慌张，管理从来都是不完美的。\r\n\r\n9）下雪天是否会提早出门以避免迟到，是判断一个人是否结果导向的一个简单方法。\r\n\r\n10）老祖宗孙子说:「百战百胜，非善之善者也。不战而屈人之兵，善之善者也」。\r\n\r\n11）其实，多数改革其内容本身并不高深，基本只是常识，难的是共识。\r\n\r\n12）我最喜欢的态度是：一边建设，一边建设性的批评。\r\n\r\n13）当我认为一个事情很重要，而且能帮助他们成长，我会倾向于给他们思考的方法而不是答案。因为我的速度再快、决策质量再高，能做的事情也是有限的。\r\n\r\n14）一位摄影师在比赛中得了金奖，有人问他得奖照片拍摄花了多长时间？也许按下快门只需要0.001秒，但是他为了找到这个机会花了10年。我们做决策也是一样。\r\n\r\n04\r\n\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021071918515433.jpg\" alt=\"\" width=\"1000\" height=\"557\" class=\"aligncenter size-full wp-image-1089\" \u002F>\r\n快手联合创始人、董事长兼CEO宿华：\r\n\r\n从前锋变成球队老板，要学会做决策\r\n\r\n宿华，1982年出生于湖南一座落后的土家小山寨，毕业于清华大学，后曾在清华读博士时辍学，后加入谷歌、百度负责搜索和推荐算法、系统架构等后端技术研发，期间创业两次。2011年，随着宿华加入，将快手从GIF工具升级为视频应用。\r\n\r\n从近年来宿华的专访及演讲中，我们摘录了一些他的原则体系、创业建议以及决策的方法。\r\n\r\n1、用6年拿下一个工程师，最底层原则是利他\r\n\r\n作为CEO，我最多的时间是寻找优秀人才。\r\n\r\n有一个案例，就是一位工程师，我第一次创业的时候，就在邀请他加入，从2008年开始，一直追到2014年，我第三次创业的时候，才成功把他邀请过来。\r\n\r\n我们选人的标准，首先是他聪明，有好的专业技能，随着公司越来越大，我们越来越注重人的价值观和使命感，是不是跟我们公司的方向匹配。\r\n\r\n当时他的想法是想要改善家庭的经济条件，让家人过得更好。到后面，因为我的想法进化了，我觉得解决社会问题可能比挣钱更重要。也是解决社会问题本身打动了这位工程师，所以选择加入了我们。\r\n\r\n我们人生中有很多的选择，面对不同的机遇，不同的资源，有很多取舍之道，当做重要选择的时候，我的原则体系还蛮多的，通常在碰到冲突的时候，这些原则才会显示它的威力。\r\n\r\n第一个最底层的原则，我觉得还是利他，把自己的幸福感建立在能够广泛利他的基础之上。\r\n\r\n第二个原则是第一性原理，即对一个事情的本质理解得比较透了，再去做艰难的决策，尽量减少模糊决策、冲动决策的可能。\r\n\r\n第三个原则是长期利益和短期之间的平衡，也会是一个非常需要注意的地方。\r\n\r\n2、创业者核心素质：失败了换个姿势再来一次\r\n\r\n我认为一个创业者最核心的素质和能力：\r\n\r\n首先，有屡败屡战的勇气，这种勇气也不是凭空而来的，我觉得也是一种传承。像我的家庭，我的父辈在我很小的时候，就离开公务员队伍，开始创业。如果你没有勇气的话，你都没办法迈出第一步。\r\n\r\n具体到一次创业：\r\n\r\n第一，应该更充分地研究现有行业。举个例子，你应该多用用同行的产品，用用前辈们的产品，用用已经有的国内国外的产品，应该多去体验、多去了解。\r\n\r\n其次，要避开他们，要做他们不做的事情，做那些前辈们不愿意做，但是很苦逼的事情。\r\n\r\n第三，如果你失败了，就换个姿势再来一次。\r\n\r\n人的需求永远是迭代的。\r\n\r\n以电商为例，最早我们在网上买不到东西，我们会想怎样安全地买到东西。后来可以安全买到东西后，我们想要买到更多东西。当我们能够买到更多东西，我们天天去逛，每天可以逛几个小时，逛不完的时候，我们又想，能不能省时间，能够买到精品。后来买精品还不够，我们是不是能够到全球去买最优质的商品。到最后又开始出现网红电商。\r\n\r\n你会发现在网上购买商品就经历了很多的迭代，每一次前一个需求得到满足，用户的需求就开始进化。所以当我们去做未知事情的时候，我们是看已知的哪些事情被解决了，那我们在此基础上往前再迈一步。\r\n\r\n3、从前锋转变为球队老板，我做决策的两种方法\r\n\r\n我们做决策其实跟遇到的问题的特点有很大关系。\r\n\r\n早期我自己还在球场上踢前锋，碰到的问题相对来讲更具体，就是一个球传到我脚下，我如何去过人射门，它很具体，偏用户洞察和业务判断，那时候就是先有一些直觉的引导，然后再到大数据里去做观察和矫正，就可以得到相对高效率、高质量的决策了。\r\n\r\n但是随着公司的规模越来越大，我从一个足球的前锋变成一个球队的教练，又变成一个球队的老板，如果仍然是一个前锋的话，组织一定是有问题的。\r\n\r\n在决策时，问题过滤层次越来越多，最后落到我身上的问题复杂性也变得越来越高，反馈周期也越来越长。\r\n\r\n我有两种方法：\r\n\r\n第一种是更加理性，比如对于这个问题所有的相关信息，我们要求古今中外全搞清楚。\r\n\r\n不能只看自己，也要看外边，看他们过去怎么做，现在怎么做，甚至要看他们对未来怎么认知。使得我们的决策不是从零出发，而是能够站在历史的、巨人的肩膀上。\r\n\r\n相对来讲研究的投入会很大，时间周期会偏长，但可以避免犯一些低级错误。\r\n\r\n第二种，是用手上已有的信息，通过自己对这个问题的感知，对问题中利益方情绪的感知或者利益的判断，偏直觉性地决策。\r\n\r\n前者需要相对长的时间，有时候可能会来不及，所以只能在极少、极重要的问题上用这个方法。当碰到很多需要相对快速决策的情况时，就要用第二种方法。\r\n\r\n但我个人目前可能还是会倾向于前者，就是对于一个决策所需要的输入做充分的收集。\r\n\r\n我会希望10年后的自己更懂得表达自己，而不止是一个观察者和思考者。","2021-08-02T00:55:43+08:00",[689,693,697,701,705,709,710,711],{"id":690,"tenant_id":6,"name":691,"slug":692,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},219,"创业","%e5%88%9b%e4%b8%9a",{"id":694,"tenant_id":6,"name":695,"slug":696,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},220,"互联网公司","%e4%ba%92%e8%81%94%e7%bd%91%e5%85%ac%e5%8f%b8",{"id":698,"tenant_id":6,"name":699,"slug":700,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},221,"互联网大佬","%e4%ba%92%e8%81%94%e7%bd%91%e5%a4%a7%e4%bd%ac",{"id":702,"tenant_id":6,"name":703,"slug":704,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},222,"智能硬件","%e6%99%ba%e8%83%bd%e7%a1%ac%e4%bb%b6",{"id":706,"tenant_id":6,"name":707,"slug":708,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},225,"视频应用","%e8%a7%86%e9%a2%91%e5%ba%94%e7%94%a8",{"id":541,"tenant_id":6,"name":542,"slug":543,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":574,"tenant_id":6,"name":575,"slug":576,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":582,"tenant_id":6,"name":583,"slug":584,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},533,"2024-09-08T00:08:36+08:00",{"id":715,"tenant_id":6,"creator_id":7,"title":716,"slug":717,"content":718,"content_json":12,"content_html":718,"reading_time":7,"access_level":7,"excerpt":12,"status":553,"content_type":554,"cover_image":555,"published_at":719,"scheduled_at":544,"author_id":557,"channel_id":544,"category_id":720,"tags":721,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":729,"like_count":7,"comment_count":7,"author_name":586,"created_at":719,"updated_at":730},1257,"新锐品牌玩私域流量 都是有一套新运营体系的！","1257","先划重点：\r\n\r\n- 在私域几乎每个类目都有新锐品牌异军突起，做到行业Top3，他们的共同点是从数字化起步，全渠道展开，进行公域和私域联动。\r\n\r\n- 用户从公域转私域的过程中，最难的是存量用户，因为这些用户对品牌的认知比较久远。最好的办法是在公域做定向投放，帮助这些用户强化对品牌的认知。\r\n\r\n- 最好的会员进阶制度不应该只关注用户消费金额、消费次数，用户活跃度也是重要考核标准。\r\n\r\n- 有了私域后的会员与之前的会员体系相比最大区别有两点：一是会员对于品牌的认知更强，二是会员活跃度更强。在私域做用户深度运营十分有必要，效果也更好。\r\n\r\n这是见实在与慧博科技CEO王利军深聊时印象深刻的地方。他提到，前几年品牌在阿里生态GMV占比基本在80-90%，这两年已经下降到了60-70%左右。消失的流量都转到了私域之中。\r\n\r\n而在2019年之前，只有20%品牌认可私域，现在有近80%品牌认可。私域成了所有品类都必做的市场，也是零售行业发展必然要走到的新阶段。\r\n\r\n需要提及的是，在私域运营中，会员运营是一项基础能力，也是重中之重。这项能力和私域的订单转化、复购，乃至转介绍等结果息息相关。而慧博恰恰专注于会员关系管理，成立至今已服务了近30万客户。其中，2000多家为私域企业。\r\n\r\n在和见实的深聊中，王利军详细提及了私域中的会员，和正常环境下的会员差异，及一些对应的观察和运营理解。在8月13日的私域电商大会，见实也特别邀请王利军作为提效营6位嘉宾之一，围绕“私域*会员运营”这个运营中最常用到的场景，展开详细的案例剖析和玩法讲解。\r\n\r\n现在，让我们回到和王利军的聊天现场，听他详细聊聊对会员管理的见解及深耕赛道多年的感知。如下，Enjoy：\r\n\r\n见实：慧博服务了30多万家公司？他们有走出什么共同趋势？\r\n\r\n王利军：我们在各大公域平台基本上都是TOP级服务商，目前全渠道服务了30多万家企业。\r\n\r\n从2019起开始，大量企业的经营数据或GMV都不像前几年那么高效增长了。前几年企业在整个阿里生态GMV的占比基本在80-90%，这两年只占60-70%了，食品\u002F保健品类可能还不到这个比重，同时私域和抖音等新平台交易量起来了。\r\n\r\n流量总量就这么多，互联网用户每年还会有减少的迹象。在互联网平台如果没有流量，生意在哪里？这是一个很要命的问题。\r\n\r\n第一是品牌的生意越来越去中心化了。每年都会有不同的流量平台出来，比如抖音、快手、拼多多等，生意可能跑到这些平台了。\r\n\r\n第二是内卷严重，同一个品类大量商家都在做，造成产品高度同质化，尤其是现在比较热门的行业，美妆、大健康、保健品等企业越来越多。产品同质化严重的情况下，品牌如何能够脱颖而出也是一个挑战。\r\n\r\n第三是这两年每一个类目都有新锐品牌异军突起，比如自嗨锅、小仙炖等，基本上能排到行业Top3，甚至有些做到了行业第一。\r\n\r\n这些新锐品牌并不像传统品牌上来就研发生产、做渠道、做品牌、做广告。而是从数字化起步，全渠道展开，供应链是数字化的，全域会员也是通的。上来就有私域，从公域里获取流量、在私域里做变现做服务的体系就自然形成。\r\n\r\n也就是说他们做到200%-300%的增长，是有一套新的运营体系或运营理念在里面，即公域和私域联动。\r\n\r\n见实：所以，新品牌会更适合在私域发展？\r\n\r\n王利军：大家一直都在探讨，认为有些品类适合做私域，有些品类不适合。而我认为，所有的品类都适合做私域，私域是零售行业发展必然走到的一个新阶段。\r\n\r\n即使这个品牌可能是一些低复购的单品，比如家居类，依然可以通过产品思路、服务或者频率扩展把私域做好，我们也有服务过类似客户就做的非常好。当然，高复购品牌，比如母婴美妆、大健康这些品类做私域效果会更快更好体现。\r\n\r\n新锐品牌对于数字化的理解、零售方法和传统品牌的区别非常大。部分企业家基本是90前后出生，对整个零售和数字化理解非常高，甚至有些在品牌刚成立、还没有产品就已经开始布局数字化和私域了。基本上从第一单、第一个用户开始，就是公域加私域的打法。\r\n\r\n见实：今天的企业，普遍关心私域的什么话题？\r\n\r\n王利军：企业不一样，诉求也不太一样，我们会根据每个公司不同的特点来梳理部门职责，匹配组织架构，做整体解决方案。主要分两种情况：\r\n\r\n第一类是理解私域非常重要，认可趋势，但不知道到底怎么来做。对于这类客户我们会提供整体咨询解决方案，并组织私域落地的架构，梳理是否需要专门设立新的数据部门干这个事情，现在的部门需不需要整合等。或者基于产品品类或SKU数量等产品层面，梳理整个私域用户落地或者用户轨迹。\r\n\r\n其次是公司架构，每个部门到底干什么，KPI怎么定，每天做什么事情等。\r\n\r\n第二类是对于一些新锐品牌，擅于数字化的品牌，有自己很清晰的目的和方法论，并不需要我们去梳理。需要的是我们基于原有内容来做数字化赋能以及用户运营理念，比如做关于用户架构、用户忠诚度体系、会员中心的梳理。\r\n\r\n见实：这里有没有一个基础模型或者典型模型？\r\n\r\n王利军：典型模型有两条线。第一条线是私域落地，基本上分四大块。\r\n\r\n一是吸粉，线上线下用户吸粉，公域私域联通环节怎么做等；二是运营，比如用户群怎么分，用户成长怎么做，全域线上和线下活动怎么做，内容应该怎么包装等；三是落地，有的可能落到门店，也有可能落到小程序，也有客户会流量倒回到线上，比如淘宝、京东等；四是流量裂变怎么做。\r\n\r\n第二条线是组织架构，比如企业原来有没有线下渠道、线下门店，线下门店部门和电商部门是不是一个部门，有没有单独的新媒体部门，新媒体部门的架构是什么，公司的营销预算到底哪个部门出，门店管理导购谁来管，商品供应链到底是什么样子，供应链能不能匹配到私域里做营销、做关联等。\r\n\r\n见实：慧博擅长会员管理。私域中的会员，和过去的会员有什么不同？\r\n\r\n王利军：本质上都是客户的会员资产。比较明显的不同在于两点：\r\n\r\n一是对于品牌的认知差别非常大。品牌在公域里与消费者产生交易和沟通时，消费者对于品牌的认知可能不太足。比如消费者在天猫买了一部华为手机，可能只会记住在天猫买的，而不是天猫上的华为旗舰店。在私域里，如果引导客户成交，客户一般不会把品牌弱化。\r\n\r\n二是会员活跃度差别非常大。在公域里品牌触达消费者不太方便，当通过工具触达消费者的时候，消费者不打开APP可能就看不到；但私域本身聚焦在微信生态，用户会在日常使用中打开微信，这样的沟通过程基本无缝衔接。不管是通过朋友圈还是一对一或社群沟通，消费者基本上能够实时看到。\r\n\r\n这也是私域目前是风口的原因，它离消费者更近，落地路径更短，对于用户的感知体验也更个性化。\r\n\r\n见实：你们在设计会员管理体系的时候，怎么考虑不同层级会员的机制？会员进阶原则怎么设计？\r\n\r\n王利军：会员进阶本质是用户落地或用户运营路径不一样。实际上有的品牌用户就上千万，若想通过私域一对一沟通效率非常低，所以我们帮助品牌针对不同等级用户建立的运营阵地也不同。基础用户是通过公众号或者大群运营，高级用户根据消费层级设置用户成长机制，不停拉新群进行分层运营。\r\n\r\n在我们中台或者全渠道数字化平台里的用户，标签本身具备成长性，随着消费的增长等级也会发生变化，这些也会在私域里体现出来，实现公域和私域联动。\r\n\r\n不过，客户的成长不仅仅是看交易，活跃度也非常重。其实，就是根据特定时间里消费金额、消费次数和用户在私域体系里的活跃度来设置用户进阶机制。\r\n\r\n见实：多渠道的会员一般是如何和私域打通的？中间有哪些关键环节或难点？\r\n\r\n王利军：我们本身是做品牌方的全渠道会员，所以客户在所有平台的用户都会积累在我们帮客户建立的数字化中台里，对于客户来说就是一个触点可以触到所有平台。\r\n\r\n从公域来的用户对品牌的认知没那么强，实际上是和平台共享品牌，很难做特别高效的转化。比较难的是存量客户转化，这部分用户可能很久没有接触到品牌了，针对存量客户建议在公域做投放。比如在抖音或朋友圈里做定向投放，用权益吸引用户，帮助用户对比较模糊的品牌认知更加清晰。\r\n\r\n增量客户相对比较简单，因为他们本身对品牌的认知比较新，这时转化效率也会比较高。所以对于品牌商而言，先把增量客户做起来效率最高、价值最大。\r\n\r\n如果增量客户可以做到30%-40%的，存量客户估计也就3%-5%，差别比较大。\r\n\r\n见实：其他服务商也在做多渠道、全渠道的打通，慧博的区别有哪些？\r\n\r\n王利军：首先，这件事本身就有门槛，仅仅是所有平台会员运营的牌照就不是所有服务商能拿到。而慧博一直在聚焦帮助品牌建立、提高会员资产价值，拥有足够的全渠道能力和经验。其次，我们公司本身是IT化的企业，50%都是技术人员，有将近200人的产品研发团队。\r\n\r\n从慧博的具体能力来讲，有以下几个方面：\r\n\r\n第一，不管客户的触点在哪里，在慧博的服务中所有渠道的会员资产都可以汇总到统一的用户数字中台里，不管用户是在门店还是私域、淘宝、抖音买东西，每个用户都是唯一ID。\r\n\r\n第二，针对于用户的忠诚度体系，包括用户等级、积分权益等在全平台也保持一致。消费者不管在线上还是线下，公域还是私域，只要有消费，积分和权益等级都是共享的。\r\n\r\n第三，把全渠道的用户汇总起来，通过建模、分析、分群、分标签进行用户分层激励，区分VIP用户、忠诚用户、普通用户。在这里用户不仅仅是私域的，而是全渠道的。\r\n\r\n第四，基于整个消费行为包括用户画像分析，明确客户的标签，消费行为，更愿意接受什么样的交流方式、送达方式，驱动在广告投放精准营销上做得更好。\r\n\r\n第五，我们做的是全渠道、全业态的用户，品牌商能够看到整个生意的全貌数据，能看到全域用户生意的用户资产，各个渠道占比，及某个渠道做得好是为什么好。这些全渠道数据能够帮助品牌商做高效经营决策和预算。\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021072618000650.jpg\" alt=\"\" width=\"437\" height=\"246\" class=\"aligncenter size-full wp-image-1221\" \u002F>","2021-08-02T00:53:59+08:00",15132,[722,723,724,725,726,727,728],{"id":632,"tenant_id":6,"name":633,"slug":634,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":565,"tenant_id":6,"name":566,"slug":567,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":569,"tenant_id":6,"name":570,"slug":571,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":645,"tenant_id":6,"name":646,"slug":647,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":541,"tenant_id":6,"name":542,"slug":543,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":574,"tenant_id":6,"name":575,"slug":576,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":582,"tenant_id":6,"name":583,"slug":584,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},1109,"2026-08-21T20:27:08+08:00",{"id":732,"tenant_id":6,"creator_id":7,"title":733,"slug":734,"content":735,"content_json":12,"content_html":735,"reading_time":7,"access_level":7,"excerpt":736,"status":553,"content_type":554,"cover_image":555,"published_at":737,"scheduled_at":544,"author_id":557,"channel_id":544,"category_id":558,"tags":738,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":758,"like_count":7,"comment_count":7,"author_name":586,"created_at":737,"updated_at":759},1218,"流量经营的4次红利期是哪4个“公域流量”“私域流量”“全域流量”“联域流量”","1218","人生在世要靠分红，企业发展也靠分红。\r\n改革开放给商业带来了人口红利、政策红利和土地红利；线下商业带来了百货店超红利、 MALL红利、社区新零售红利；线上商业带来了消费互联网红利、微信红利、直播红利。\r\n业务的本质是流量，流量的运营靠分红。抓股息，天下无难事；亏了红利，天下无好事。\r\n\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2021\u002F07\u002F2021072618000650.jpg\" alt=\"\" width=\"437\" height=\"246\" class=\"aligncenter size-full wp-image-1221\" \u002F>\r\n我们还有派息么？\r\n就我而言，数字业务共经历了四次红利：公共领域红利、私有领域红利、运营红利和分享红利，我们现在处于第二阶段向第三阶段转移的节点。咱们轮流来细数四次派息。\r\n01\r\n公共领域红利\r\n公共流量红利是指公共域流量平台带来的流量获取红利。在移动互联网成立初期，大家都在做线下业务，谁能率先从公域流量平台中拿到客，当时的公域平台上充斥着大量而廉价的流量，这一红利，是获得流量的超优性价比。从百度、美团到抖音，从淘宝、京东到拼多，从视媒、到铁路媒体，各种拥有好位置和低价格的公域平台都在不断崛起，从搜索到推荐，到展示，服务越来越完善，成本越来越高。而当大家都在拼新的数量时，拼的就是内卷后的新量成本，当大家都在做公域时，公域红利也逐渐消失。\r\n02\r\n私有土地红利\r\n私有领域红利是指私有领域的工具和方法所带来的流量留存红利。由于公共域平台的流量有限，当需求增加、购买流量所需支付的费用越来越高，公共域流量也成为稀缺资源，越来越昂贵。此时，谁优先开始运营私域流量，将在线公域流量导入自己的个人微号、企微号、视频号、公众号、抖音号、淘宝粉丝群、微博超话社区等等，都不用付费就能再次触达的用户载体，谁就拥有了优先权。尽管每一种业态都不同，高频做私域的频谱是为了提频，而低频业态为促转，但私域的本质是建立用户信任，培养深度关系，长期免费的用户。\r\n03\r\n全域红利\r\n全域红利，是指公共域内的多平台引流以及私有域多方式带来的流量运营红利。久而久之，当越来越多的企业意识到私域的价值，都自建私域时，纯粹的私域红利就会像公域红利一样消失。这段时间的企业很难通过一招鲜的手段取胜，全领域的能力便成为 PK这一时期 PK的核心，如何更低成本导入公域，如何更高的效率转化私域，如何跨平台地追溯流量、流量和流量，成为 PK时代 PK的核心，如何更低成本导入公域，更高的效率转化私域，如何跨平台地追溯流量、流量和流量。公开的场景中，明星引流阵地微博、 KOL引流阵地抖快、 KOC种草小红书小红书 b站、第一次交易平台天猫小红书如何投放，如何平衡用户的私域流量；私域场景中，如何优化 KOL引流的阵地抖、 KOC种草小红书小红书、第一次交易平台的京东，谁能提升经营能力，谁就能赢得用户。\r\n04\r\n联合股息\r\n联合红利是指个体企业在私域红利完全消失后，私域流量之间分享红利。顾客购买任何一种商品或享受任何一种服务后，都会被添加到导购中，都会被会员邀请，被话术轰击，此时消费者生活在各种品牌私域中，对私域流量产生反转化能力，此时获取私域流量的成本将急剧上升。但是，单独的品牌或连锁店自建，成本会越来越高，即使再强大再丰富的品牌，单一品牌的产品、服务、内容的频繁轰炸，总会让消费者感到单调乏味。同一场景、同一区域、同一业态的开放共享私域便成为当时的红利。使用者不必在每个餐厅都办一张会员卡，也不需要每个品牌都进一个私人空间，同城异业，同业异品间的流量共享可以大大降低流量经营成本，下一个十年，可以大大降低流量经营成本。只需用心观察，流量永远在流动，流量永远有红利，今天的您，享受着流量红利吗？\r\n","流量经营的4次红利期是哪4个“公域流量”“私域流量”“全域流量”“联域流量”改革开放给商业带来了人口红利、政策红利和土地红利；线下商业带来了百货店超红利、 MALL红利、社区新零售红利；线上商业带来了消费互联网红利、微信红利、直播红利。\r\n业务的本质是流量，流量的运营靠分红。抓股息，天下无难事；亏了红利，天下无好事。","2021-07-27T01:58:42+08:00",[739,740,744,748,752,753,754,755],{"id":565,"tenant_id":6,"name":566,"slug":567,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":741,"tenant_id":6,"name":742,"slug":743,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},203,"流量经营","%e6%b5%81%e9%87%8f%e7%bb%8f%e8%90%a5",{"id":745,"tenant_id":6,"name":746,"slug":747,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},204,"公域流量","%e5%85%ac%e5%9f%9f%e6%b5%81%e9%87%8f",{"id":749,"tenant_id":6,"name":750,"slug":751,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},206,"联域流量","%e8%81%94%e5%9f%9f%e6%b5%81%e9%87%8f",{"id":541,"tenant_id":6,"name":542,"slug":543,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":574,"tenant_id":6,"name":575,"slug":576,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":582,"tenant_id":6,"name":583,"slug":584,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":756,"tenant_id":6,"name":325,"slug":757,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},4727,"%e6%96%b0%e9%9b%b6%e5%94%ae",480,"2024-09-08T00:08:44+08:00",{"id":761,"tenant_id":6,"creator_id":7,"title":762,"slug":763,"content":764,"content_json":12,"content_html":764,"reading_time":7,"access_level":7,"excerpt":765,"status":553,"content_type":554,"cover_image":766,"published_at":767,"scheduled_at":544,"author_id":557,"channel_id":544,"category_id":768,"tags":769,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":17,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":781,"like_count":7,"comment_count":7,"author_name":586,"created_at":767,"updated_at":782},1203,"20条规则打乱直播带货快速进入下半场","1203","砸向直播的20条规章制度\r\n在电商零售业中，直播带货是目前发展最快的业态，但也是遭到批评最多的业态，据某机构统计，在今年的315关于电商的投诉中，直播带货占40%！要知道直播在电商中的渗透率还不到10%，可见直播电商的乱象有多么严重。\r\n[caption id=\"attachment_301\" align=\"aligncenter\" width=\"679\"]\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F2020111407482780.jpg\" alt=\"新零售社交电商系统\" width=\"679\" height=\"415\" class=\"size-full wp-image-301\" \u002F> 新零售社交电商系统[\u002Fcaption]\r\n但是这种情况正在改变，根据易观分析发布的《直播电商行业洞察2021H1》(以下简称“\r\n政府治理了，平台也在行动，淘宝直播、京东直播、抖音快手纷纷出台治理措施，封禁多个不合规账号。\r\n一面是泰山压顶的行业法律法规标准，一面是紧锣密鼓的平台整顿，直播带货也算是彻底带上了“紧箍咒”，就此进入了直播的下半场，受到管制的主播们还能不能如法炮制？全行业处于监管风暴，是不是？抑或另辟蹊径？\r\n实况足球下半场的机会在哪里？\r\n在监管风暴中，直播电商，目前至少已淘汰了两批人：第一批是随意播客的低俗主播；第二批是赚快钱的明星主播，特别是后一种靠坑位费赚快钱，现在很少有人买单，这两个月是明星带货，特别是后一种靠坑位费赚快钱，现在很少有人会买单。\r\n然而，行业并非没有机会，在《报告》中，易观分析认为，直播带货的下半场，有三个方向：\r\n一是合规化，二是精益化，三是品牌与渠道分化。\r\n首先进行说合。\r\n国规民约雷厉风行，平台治理也下狠手，无论大小主播都要走向合规，虽然不是都能做到，但头部主播在规范化方面，已经走到了前列。\r\n例如，李佳琦所在的美 ONE机构在今年五月发布了企业自己的直播标准规范，《直播商品质量及合规管理规范》，成为第一家制定该行业的 ONE标准，成为第一个制定该行业的标准的公司，这个规范参考了19项法律法规，同时也是上海质监局、上海质监局、上海质监局、上海质监局、上海质监局等行业协会的监管机构。\r\n完整的规范总结为12个字：“严格选择、严格遵守、严格操作和保售后”，包括售前、售中、售后等，根据美 ONE合规负责人的介绍，这是他们做的一千多场直播后总结的最核心原则。\r\n许多主播选品比较随意，招商和主播一商量就定了，但李佳琦的选品是“三选、一检、一期直播”六个步骤，从商务对选品进行筛选，再选一次，再进行一次筛选，最后一次检验，最后一次检验，还有“三重一检”；\r\n举例来说，有一个空气炸锅，在拉篮塞不到位的情况下就开始工作，热气会从手缝里冒出来，这样的质量问题就得好好检查；有个进口化妆品的标签显示 OTC，是药品，是禁播商品，不适合中国地图；有一个商品包装上，中国地图不完整，更不能播。\r\n另外还有舆情管理，更重要的是，李佳琦如果直播四个小时，就相当于一个电视台的影响力，全国有几十万观众可以观看到这个商品，主播宣传一个产品的功效会引起很大的影响，所以，舆情监测非常关键。\r\n在产品直播后，还有一种合规的方法，他们叫：宣传合规，展示合规，现场控制。现场不能说极限词，场控会及时纠正。\r\n他们在直播之后，开始关注用户的反馈，检测口碑反应，一旦有问题，及时跟进；同时，他们还建立了随机检测机制，抽查商品，保证销售。\r\n这样一套合规性方法，贯穿美 ONE整个公司，从2019年开始将合规团队从选品团队中分离出来，现在已有200多人，而且都是各领域的专业人员。\r\n许多主播都会把遵纪守法的事交给商家，但直播间是零售店，从您这里销售的商品，您就要对质量进行监控，直播是一个长链条多角色协同的零售模式，需要建立一套完整的合规化标准，而李佳琦做了行业的先行者！\r\n其次是直播带货的精细化运营。\r\n精细经营是所有电商运营向更高层次发展的必由之路，流量红利消失，监管更严格，如何提高转化率和忠诚度？\r\n全链路只有精细运作，针对不同种类的商品，有些适合降价，有些适合做套件；对标准化程度较低的商品，如珠宝，最好多讲产品知识；对标准化程度高的商品，价格策略最有效；对高标准品牌，最好维持直播热度，同时找较低标准的商品，如珠宝等标准化较低的商品，价格策略最有效；对高标准品牌，最好保持直播热度，同时找好公域资源；对于新兴品牌，要找到更好的种子用户，要建立自己的品牌，要有更好的品牌，要有更好的品牌，要有更好的品牌，要有更好的品牌，要有更好的渠道，要有更好的渠道，要\r\n除商品策略外，还应注重内容生态在多个领域的布局，如李佳琦的小李课堂，每一期讲一个关于护肤的痛点，都很受欢迎，这也是为什么淘系主播中只有李佳琦能在内容生态上进行构建。\r\n三是品牌与渠道的分化。\r\n今后的一大趋势是，头部主播的直播间，正在根据各自的商业逻辑和商业优势，分道扬镳，李佳琦是明显走向品牌化，辛巴则是走向品牌化，辛巴也是走向渠道化，也是供应链供应链管理。\r\n无对错，只要适合主持人。\r\n就品牌而言，李佳琦的“奈娃家族” IP一炮走红，它的天猫店开张，既创造了天猫潮玩的历史记录，也成为了天猫爆款游戏中的一个类目、卡通类的游戏类。\r\n美 ONE从超级主播到又一次成功打造超级 IP，从李佳琦+到李佳琦+，都是一条新路。\r\n尽管并非每一个主播都可以走 IP路线，但超级主播还是走向品牌化的大势所趋，比如，有些主播会与设计师合作，成为原创设计师的首发新阵地；而从某种意义上说，超级主播已经成为品牌新的一条主线。\r\n长治久安主义直播带货\r\n当去年直播突然爆发时，很多人说，这种鱼龙混杂的风口，应该很快就会过去。\r\n事实上，直播口并没有停止，只是从起飞变成了腾空——虽然上升的幅度不大，但却已平稳地高飞。\r\n而那些蹭风口的投机者，很难在合规后体验到了下半场的直播带货红利，只有长期主义者，可以再次享受红利。\r\n之后，直播带货通过内容的多样化和深层次的品牌化，使直播间形成了一个新的能量场，就像山姆会员店或者 Costco一样，成为消费者信赖的一种新业态。\r\n顾客到 Costco买什么？在新天地买什么？7-11买什么？商品形态是消费者需求的细分，直播间正规化后，也形成了消费需求的细分，每一位消费者又通过差异化对消费需求进行更细的划分，不是基于品类、价格、地理位置，而是基于信任和喜好。\r\n看起来，国家监管、平台治理，都不是坏事，孙悟空带着紧箍咒最终成佛，主播们带着“紧箍咒”，反而更能成就自己。因此，在下半场直播，我们对主持人的看法，也许要重新开启想象。\r\n","20条规则打乱直播带货快速进入下半场,砸向直播的20条规章制度,在电商零售业中，直播带货是目前发展最快的业态，但也是遭到批评最多的业态，据某机构统计，在今年的315关于电商的投诉中，直播带货占40%！要知道直播在电商中的渗透率还不到10%，可见直播电商的乱象有多么严重。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2020\u002F11\u002F2020111407482780.jpg","2021-07-26T01:07:28+08:00",3100,[770,771,772,773,774,775,776,777],{"id":598,"tenant_id":6,"name":599,"slug":600,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":561,"tenant_id":6,"name":562,"slug":563,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":641,"tenant_id":6,"name":642,"slug":643,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":541,"tenant_id":6,"name":542,"slug":543,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":574,"tenant_id":6,"name":575,"slug":576,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":582,"tenant_id":6,"name":583,"slug":584,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":756,"tenant_id":6,"name":325,"slug":757,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":778,"tenant_id":6,"name":779,"slug":780,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},6839,"社交电商","%e7%a4%be%e4%ba%a4%e7%94%b5%e5%95%86",380,"2026-08-21T20:29:27+08:00",[784,791,799,808,816,823,831,839,847,855,863,871,879,887,895,903,911,919,927,935,943,951,959,967,975,982,990,998,1005,1012,1020,1028,1036,1044,1052,1060,1067,1075,1083,1091,1099,1107,1115,1123,1131,1139,1146,1154,1162,1170,1178,1185,1192,1200,1208],{"id":558,"tenant_id":6,"name":47,"slug":785,"description":786,"parent_id":544,"channel_id":544,"icon":12,"sort_order":7,"seo_title":787,"seo_description":788,"seo_keywords":789,"article_count":790},"shuzihua-zhuanxing","聚焦企业转型、智能制造、数字政务、产业互联网，分享转型方法、标杆案例与落地实践。","数字化转型_产业互联网与智能制造动态","软盟资讯数字化转型频道，是企业数智化升级核心内容阵地，聚焦企业数字化转型、智能制造、数字政务、产业互联网四大核心方向，分享转型方法论、技术路径、标杆案例与政策趋势，覆盖制造、政务、零售、金融等多行业实践，企业决策者的数字化转型参考智库。","数字化转型,企业数字化,智能制造,数字政务,产业互联网,数字化转型案例,数智化转型,企业转型",331,{"id":792,"tenant_id":6,"name":164,"slug":793,"description":794,"parent_id":544,"channel_id":544,"icon":12,"sort_order":7,"seo_title":795,"seo_description":796,"seo_keywords":797,"article_count":798},519,"zhanhui","软盟资讯展会活动信息栏目，实时汇总2026-2027年数字经济、AI人工智能、大数据、云计算、物联网等领域行业展会与博览会最新日程。","展会活动_科技行业展会与博览会日程信息","软盟资讯展会活动栏目，汇总AI人工智能、数字经济、云计算、智能制造等科技行业展会与博览会最新日程信息，覆盖时间地点、嘉宾议程、参展动态等核心内容。","展会活动,科技展会,行业博览会,展会日程,会展信息",6482,{"id":800,"tenant_id":6,"name":315,"slug":801,"description":802,"parent_id":803,"channel_id":544,"icon":12,"sort_order":7,"seo_title":804,"seo_description":805,"seo_keywords":806,"article_count":807},543,"hulianwang-chuangye","关注互联网创业与科技创业动态，分享创业项目、融资资讯、商业模式与实战经验。",15124,"互联网创业资讯_创业项目_商业模式与融资动态","软盟资讯互联网创业频道，关注互联网创业、科技创业、新兴项目与创投动态，分享创业故事、商业模式、融资新闻、创业指南与避坑经验，覆盖AI创业、SaaS创业、内容创业等热门方向，互联网创业者的信息参考与学习平台。","互联网创业,科技创业,创业项目,创业融资,创业指南,创业故事,SaaS创业,AI创业",351,{"id":809,"tenant_id":6,"name":320,"slug":810,"description":811,"parent_id":803,"channel_id":544,"icon":12,"sort_order":7,"seo_title":812,"seo_description":813,"seo_keywords":814,"article_count":815},3096,"shangye-moshi","深度解读互联网与数字经济时代的各类商业模式与盈利模式，分析底层逻辑与成败案例。","商业模式分析_互联网商业模式_盈利模式案例解读","软盟资讯商业模式频道，深度解读互联网与数字经济时代的各类商业模式与盈利模式，分析SaaS订阅、平台抽成、会员制、免费增值、数据变现等模式的底层逻辑与成败案例，帮助创业者和企业决策者看懂商业、找对模式。","商业模式,盈利模式,互联网商业模式,商业模式分析,商业模式案例,SaaS模式,平台模式,商业底层逻辑",174,{"id":768,"tenant_id":6,"name":35,"slug":817,"description":818,"parent_id":544,"channel_id":544,"icon":12,"sort_order":7,"seo_title":819,"seo_description":820,"seo_keywords":821,"article_count":822},"shuzijingji","聚焦数字中国战略与数字经济产业前沿，追踪政策趋势、产业数据、新质生产力与区域动态，打造专业数字经济资讯门户。","数字经济新闻_产业政策与新质生产力动态","软盟资讯数字经济频道，聚焦数字中国战略、数字经济政策、新质生产力发展、产业数据报告、区域经济动态等核心领域，追踪国家政策、地方实践、产业数据与前沿趋势，覆盖数据要素、数字基建、信创国产化等热门方向，专业数字经济资讯门户。","数字经济,数字中国,数字经济政策,新质生产力,产业数据,区域经济,数据要素,数字基建",444,{"id":824,"tenant_id":6,"name":41,"slug":825,"description":826,"parent_id":544,"channel_id":544,"icon":12,"sort_order":7,"seo_title":827,"seo_description":828,"seo_keywords":829,"article_count":830},3101,"jishu-qianyan","聚焦全球前沿技术趋势与产业应用，覆盖软件开发、云计算、区块链、元宇宙\u002F数字孪生、网络安全五大方向。","技术前沿新闻_云计算与网络安全动态","软盟资讯技术前沿频道，聚焦全球前沿技术趋势与产业应用，覆盖软件开发、云计算、区块链、元宇宙\u002F数字孪生、网络安全五大技术方向，分享技术架构、最佳实践、工具评测与行业落地案例，技术开发者与IT决策者的前沿技术资讯平台。","技术前沿,前沿技术,软件开发技术,云计算,区块链,元宇宙,数字孪生,网络安全",217,{"id":832,"tenant_id":6,"name":29,"slug":833,"description":834,"parent_id":544,"channel_id":544,"icon":12,"sort_order":7,"seo_title":835,"seo_description":836,"seo_keywords":837,"article_count":838},4183,"ai","每日AI资讯，聚焦大模型、AI智能体、AI应用、AI编程与产业动态，追踪从技术突破到商业应用的全链条资讯。","AI资讯_人工智能新闻_大模型与AI智能体最新动态","软盟资讯AI频道专注人工智能新闻与产业动态，每日更新大模型、AI智能体、AI编程、AI产品应用、AI创投、AI政策与伦理等前沿资讯，提供7×24小时AI快讯、深度解读与企业落地案例，助力从业者把握AI行业趋势。","AI资讯,人工智能新闻,大模型,AI智能体,AI产业动态,AI应用",900,{"id":840,"tenant_id":6,"name":262,"slug":841,"description":842,"parent_id":558,"channel_id":544,"icon":12,"sort_order":7,"seo_title":843,"seo_description":844,"seo_keywords":845,"article_count":846},4185,"chanye-hulianwang","聚焦产业互联网与工业互联网发展，分享平台模式、供应链数字化、产业链升级实践与标杆案例。","产业互联网资讯_工业互联网平台_产业数字化转型","软盟资讯产业互联网频道，聚焦产业互联网平台建设、工业互联网、产业链数字化、B2B产业电商、供应链协同等方向，分享制造、农业、物流、零售等各行业产业互联网标杆案例、平台模式分析与发展趋势，助力传统产业实现数字化升级与生态重构。","产业互联网,工业互联网,产业数字化,产业平台,供应链数字化,B2B电商,产业链升级,产业互联网平台",44,{"id":848,"tenant_id":6,"name":286,"slug":849,"description":850,"parent_id":824,"channel_id":544,"icon":12,"sort_order":7,"seo_title":851,"seo_description":852,"seo_keywords":853,"article_count":854},4186,"blockchain","关注区块链技术演进与产业应用落地，涵盖Web3.0、联盟链、溯源存证与行业动态。","区块链资讯_技术应用_Web3与产业区块链动态","软盟资讯区块链频道，关注区块链技术演进与产业应用落地，涵盖公链技术、联盟链、Web3.0、NFT、DeFi、区块链存证溯源、数字版权等方向，追踪技术趋势、项目动态与行业应用案例，区块链从业者的专业资讯平台。","区块链,区块链技术,区块链应用,Web3.0,联盟链,区块链溯源,数字版权,NFT",120,{"id":856,"tenant_id":6,"name":135,"slug":857,"description":858,"parent_id":768,"channel_id":544,"icon":12,"sort_order":7,"seo_title":859,"seo_description":860,"seo_keywords":861,"article_count":862},4289,"zhengce-qushi","第一时间追踪数字中国战略、行业监管政策与地方扶持动态，深度解读政策走向与产业影响。","数字经济政策趋势_数字中国政策法规_行业监管动态","软盟资讯数字经济政策趋势频道，第一时间追踪国家数字经济战略、数字中国建设规划、行业监管政策、地方扶持政策、技术标准规范等权威信息，深度解读政策走向与产业影响，企业决策者的政策参考智库。","数字经济政策,数字中国政策,政策趋势,数字经济法规,行业监管,地方政策,技术标准,十四五数字经济",191,{"id":864,"tenant_id":6,"name":325,"slug":865,"description":866,"parent_id":803,"channel_id":544,"icon":12,"sort_order":7,"seo_title":867,"seo_description":868,"seo_keywords":869,"article_count":870},4721,"xin-lingshou","聚焦零售数字化转型与智慧零售创新，分享全渠道融合、智慧门店、会员数字化与标杆案例。","新零售资讯_智慧零售_线上线下一体化零售转型","软盟资讯新零售频道，聚焦零售数字化转型与智慧零售创新，涵盖线下零售数字化、O2O全渠道融合、智慧门店、会员数字化、即时零售等方向，分享标杆零售企业转型案例、技术赋能与运营实践，助力零售企业实现线上线下一体化升级。","新零售,智慧零售,零售数字化,O2O全渠道,智慧门店,零售转型,即时零售,会员数字化",149,{"id":872,"tenant_id":6,"name":330,"slug":873,"description":874,"parent_id":803,"channel_id":544,"icon":12,"sort_order":7,"seo_title":875,"seo_description":876,"seo_keywords":877,"article_count":878},5847,"xinyetai","追踪数字经济催生的各类新业态与新兴商业模式，分析发展趋势、商业逻辑与市场机遇。","新业态资讯_数字经济新业态_新兴商业模式探索","软盟资讯新业态频道，追踪数字经济催生的各类新业态与新兴商业模式，涵盖共享经济、平台经济、元宇宙商业、数字人、AIGC商业、无人零售、银发经济等前沿方向，分析新业态发展趋势、商业逻辑与市场机遇。","新业态,新兴业态,数字经济新业态,新商业模式,商业创新,共享经济,平台经济,新兴产业",63,{"id":880,"tenant_id":6,"name":291,"slug":881,"description":882,"parent_id":824,"channel_id":544,"icon":12,"sort_order":7,"seo_title":883,"seo_description":884,"seo_keywords":885,"article_count":886},5862,"software","分享软件开发技术趋势、编程框架、架构设计与工程实践，追踪新技术、分享实战经验。","软件资讯_编程技术趋势_架构设计与开发实践","软盟资讯软件开发频道，分享软件开发技术趋势、编程框架、架构设计、工程实践与工具推荐，涵盖前端、后端、移动开发、小程序开发、低代码等方向，追踪新技术、分享实战经验与踩坑指南，开发者和技术管理者的高质量技术资讯平台。","软件,编程技术,软件架构,开发实践,前端开发,后端开发,低代码,开发工具",333,{"id":888,"tenant_id":6,"name":335,"slug":889,"description":890,"parent_id":803,"channel_id":544,"icon":12,"sort_order":7,"seo_title":891,"seo_description":892,"seo_keywords":893,"article_count":894},6219,"xin-dianshang","关注电商行业新模式与新玩法，涵盖直播电商、社交电商、兴趣电商、跨境电商等前沿动态。","新电商资讯_直播电商社交电商_电商新模式动态","软盟资讯新电商频道，关注电商行业新模式、新业态与新玩法，涵盖直播电商、社交电商、兴趣电商、跨境电商、社区团购等方向，追踪平台政策、运营玩法、品牌案例与行业趋势，电商从业者了解行业新动态的首选资讯平台。","新电商,直播电商,社交电商,兴趣电商,跨境电商,电商新模式,电商运营,电商趋势",238,{"id":896,"tenant_id":6,"name":140,"slug":897,"description":898,"parent_id":768,"channel_id":544,"icon":12,"sort_order":7,"seo_title":899,"seo_description":900,"seo_keywords":901,"article_count":902},15109,"chanye-shuju","汇总数字经济核心产业规模、行业增速与研究报告，一站式获取权威统计数据与趋势分析","数字经济产业数据_行业规模增速_研究报告白皮书","软盟资讯数字经济产业数据频道，汇总数字经济核心产业规模、行业增速数据、市场研究报告、白皮书解读、权威统计数据，覆盖信通院、工信部、麦肯锡等机构发布的最新数据，一站式获取数字经济产业数据与趋势分析。","数字经济数据,产业数据,数字经济规模,行业增速,研究报告,白皮书,市场规模,产业研究",53,{"id":904,"tenant_id":6,"name":152,"slug":905,"description":906,"parent_id":768,"channel_id":544,"icon":12,"sort_order":7,"seo_title":907,"seo_description":908,"seo_keywords":909,"article_count":910},15110,"quyu-jingji","追踪各省市数字经济发展动态、地方实践、示范区建设与产业园落地，了解区域数字经济最新进展。","区域数字经济_地方经济动态_数字经济示范区建设","软盟资讯区域经济频道，追踪全国各省市数字经济发展动态、地方经济实践、数字经济示范区建设、产业园落地、城市数字化转型等区域资讯，覆盖长三角、珠三角、京津冀、中西部等重点区域，了解地方数字经济发展的权威信息平台。","区域数字经济,地方数字经济,区域经济,数字经济示范区,数字经济产业园,城市数字化,地方实践",14,{"id":912,"tenant_id":6,"name":146,"slug":913,"description":914,"parent_id":768,"channel_id":544,"icon":12,"sort_order":7,"seo_title":915,"seo_description":916,"seo_keywords":917,"article_count":918},15112,"xinzhi-shengchanli","关注新质生产力发展与数字经济新动能，追踪科技创新、新兴产业动态与地方实践。","新质生产力资讯_数字经济新动能_科技创新产业动态","软盟资讯新质生产力频道，关注新质生产力发展、数字经济新动能、科技创新与产业变革等前沿话题，追踪人工智能、量子计算、生物科技、新能源、先进制造等新兴产业动态，解读新质生产力政策、地方实践与发展机遇。","新质生产力,新质生产力政策,数字经济新动能,科技创新,新兴产业,产业变革,新质生产力发展",41,{"id":920,"tenant_id":6,"name":158,"slug":921,"description":922,"parent_id":768,"channel_id":544,"icon":12,"sort_order":7,"seo_title":923,"seo_description":924,"seo_keywords":925,"article_count":926},15113,"xinchang-guochanhua","信创产业资讯，追踪信创产业政策、国产替代进展与自主可控生态建设，覆盖CPU、操作系统、数据库等全产业链动态与厂商分析。","信创产业资讯_国产化替代_自主可控生态建设","软盟资讯信创国产化频道，追踪信创产业政策、国产替代进展、自主可控技术、信创生态建设、党政信创、行业信创等核心话题，覆盖CPU、操作系统、数据库、中间件、办公软件等全产业链，信创领域专业资讯平台。","信创产业,国产化替代,自主可控,信创生态,党政信创,行业信创,信创厂商,信创产品",16,{"id":928,"tenant_id":6,"name":105,"slug":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Agent技术演进与企业级落地应用，覆盖多智能体协作、RAG检索增强、智能体框架、Agent开发平台、工作流自动化等核心方向，分享智能客服、知识问答、业务自动化等场景落地案例与实践经验。","AI智能体,Agent,RAG,多智能体,智能体平台,智能体落地,企业智能体,AI Agent",267,{"id":944,"tenant_id":6,"name":115,"slug":945,"description":946,"parent_id":832,"channel_id":544,"icon":12,"sort_order":7,"seo_title":947,"seo_description":948,"seo_keywords":949,"article_count":950},15117,"ai-biancheng","关注AI赋能软件开发，涵盖AI代码生成、编程工具测评与实战教程，帮助开发者提升效率。","AI编程开发_AI代码工具_AIGC编程实战教程","软盟资讯AI编程频道，关注人工智能赋能软件开发，涵盖AI代码生成、AI编程助手、低代码开发、AIGC编程工具、智能调试等方向，分享Cursor、GitHub Copilot、通义灵码等工具测评与实战教程，帮助开发者提升编程效率，拥抱AI时代开发新范式。","AI编程,AI代码,AI编程工具,Copilot,AI开发,AIGC编程,智能编程,低代码",46,{"id":952,"tenant_id":6,"name":120,"slug":953,"description":954,"parent_id":832,"channel_id":544,"icon":12,"sort_order":7,"seo_title":955,"seo_description":956,"seo_keywords":957,"article_count":958},15118,"ai-yingyong","分享各行业AI产品应用落地案例与企业AI转型实践，覆盖制造、零售、金融、医疗等多行业解决方案。","AI产品应用落地_企业AI转型_行业AI解决方案案例","软盟资讯AI产品应用频道，分享AI技术在各行业的落地应用与企业AI转型实践，覆盖AI+制造、零售、金融、医疗、教育、政企等多行业解决方案，解读生成式AI、智能体、计算机视觉等技术如何赋能业务增长、降本增效与流程重构。","AI产品应用,AI产品应用落地,企业AI转型,行业AI,AI案例,AI解决方案,AI赋能,企业AI",143,{"id":960,"tenant_id":6,"name":125,"slug":961,"description":962,"parent_id":832,"channel_id":544,"icon":12,"sort_order":7,"seo_title":963,"seo_description":964,"seo_keywords":965,"article_count":966},15119,"ai-chuangtou","追踪AI产业创业投资动态，涵盖公司融资、行业格局、创业公司发展与产业研究报告。","AI产业创投_AI公司融资_行业格局与创业动态","软盟资讯AI产业频道，追踪全球人工智能产业与创业投资动态，涵盖AI独角兽融资、大厂AI战略、行业格局变化、创业公司成长与产业研究报告，分析AI产业链上下游发展机遇与投资趋势，AI创业者、投资人与行业分析师的信息参考平台。","AI产业,AI创投,AI融资,AI创业,AI公司,AI投资,人工智能产业,AI独角兽",73,{"id":968,"tenant_id":6,"name":130,"slug":969,"description":970,"parent_id":832,"channel_id":544,"icon":12,"sort_order":7,"seo_title":971,"seo_description":972,"seo_keywords":973,"article_count":974},15120,"ai-zhengce","关注人工智能政策监管与伦理治理，追踪AI法规、数据安全、算法治理与行业标准制定动态。","AI政策资讯_人工智能监管_数据安全伦理治理","软盟资讯AI政策与伦理频道，关注全球人工智能监管政策与伦理治理，追踪生成式AI管理办法、数据安全法规、算法治理、行业标准制定、AI伦理与社会影响等议题，为政企客户提供AI合规与治理的权威政策参考。","AI政策,AI监管,AI伦理,人工智能法规,数据安全,AI治理",66,{"id":976,"tenant_id":6,"name":267,"slug":977,"description":978,"parent_id":558,"channel_id":544,"icon":12,"sort_order":7,"seo_title":979,"seo_description":980,"seo_keywords":981,"article_count":558},15121,"shuzi-zhengwu","关注数字政府建设与政务数字化转型，分享智慧政务系统、一网通办、数据共享等创新实践与地方案例。","数字政务资讯_智慧政务建设_政务数字化转型方案","软盟资讯数字政务频道，关注数字政府建设、政务数字化转型、智慧政务系统、一网通办、数据共享、政务服务创新等方向，分享各地政务数字化实践案例、政策动态与技术应用，为政企客户提供政务数字化参考与解决方案思路。","数字政务,智慧政务,政务数字化,数字政府,一网通办,政务服务,政务数字化转型,数据共享",{"id":983,"tenant_id":6,"name":272,"slug":984,"description":985,"parent_id":558,"channel_id":544,"icon":12,"sort_order":7,"seo_title":986,"seo_description":987,"seo_keywords":988,"article_count":989},15122,"zhineng-zhizao","追踪制造业数字化转型与智能工厂建设，分享工业互联网、数字孪生、工业软件等技术落地与灯塔工厂案例。","智能制造资讯_工业数字化_智能工厂与制造业转型","软盟资讯智能制造频道，追踪制造业数字化转型、智能工厂建设、工业互联网、工业软件、数字孪生等前沿方向，分享MES\u002FERP\u002FSCADA等系统落地实践、灯塔工厂案例与工业4.0趋势，助力制造企业实现智能化升级、降本增效与柔性生产。","智能制造,工业数字化,智能工厂,工业互联网,制造业转型,数字孪生,工业软件,灯塔工厂",137,{"id":991,"tenant_id":6,"name":277,"slug":992,"description":993,"parent_id":558,"channel_id":544,"icon":12,"sort_order":7,"seo_title":994,"seo_description":995,"seo_keywords":996,"article_count":997},15123,"qiye-zhuanxing","聚焦企业数字化转型与数智化升级，分享转型战略、实施路径、组织变革与标杆案例，助力企业高效升级。","企业数字化转型_数智化升级_转型方法与落地案例","软盟资讯企业转型频道，专注企业数字化转型战略、数智化升级路径、组织变革、技术选型与标杆案例，覆盖中小微到中大型企业的全规模转型实践，分享转型方法论、避坑指南与ROI评估方法，帮助企业找到适合自身的数字化转型路径。","企业数字化转型,企业数智化,数字化升级,转型方法论,企业转型案例,数字化路径,企业上云,转型避坑",31,{"id":803,"tenant_id":6,"name":53,"slug":999,"description":1000,"parent_id":544,"channel_id":544,"icon":12,"sort_order":7,"seo_title":1001,"seo_description":1002,"seo_keywords":1003,"article_count":1004},"xin-shangye","聚焦数字经济时代的新商业创新，覆盖新电商、新零售、互联网创业、新业态与商业模式，追踪前沿趋势与实战经验。","新商业新闻_互联网创业与商业模式动态","软盟资讯新商业频道，聚焦数字经济时代的新商业模式创新，覆盖新电商、新零售、互联网创业、新业态、商业模式五大方向，追踪直播电商、私域运营、即时零售、AI商业等前沿趋势，分享创业案例、模式解读与实战经验，新商业从业者与创业者的趋势参考平台。","新商业,新电商,新零售,互联网创业,商业模式,新业态,商业创新,创业案例",21,{"id":1006,"tenant_id":6,"name":296,"slug":1007,"description":1008,"parent_id":824,"channel_id":544,"icon":12,"sort_order":7,"seo_title":1009,"seo_description":1010,"seo_keywords":1011,"article_count":966},15125,"yunjisuan","追踪云计算技术与产业动态，涵盖云原生、企业上云、CDN加速与云运维实践。","云计算资讯_云服务器云原生_企业上云与云安全趋势","软盟资讯云计算频道，追踪云计算技术与产业发展动态，涵盖云服务器、云原生、容器、微服务、云存储、CDN加速、企业上云等方向，解读AWS、阿里云等主流云厂商动态，分享上云方案、成本优化与运维实践，企业上云的技术参考平台。","云计算,云服务器,云原生,企业上云,云存储,CDN加速,云运维,容器技术",{"id":1013,"tenant_id":6,"name":301,"slug":1014,"description":1015,"parent_id":824,"channel_id":544,"icon":12,"sort_order":7,"seo_title":1016,"seo_description":1017,"seo_keywords":1018,"article_count":1019},15126,"yuanyuzhou","探索元宇宙与数字孪生技术的产业落地，涵盖VR\u002FAR、虚拟数字人、工业元宇宙与3D可视化。","元宇宙资讯_VR\u002FAR与数字孪生应用动态","软盟资讯元宇宙\u002F数字孪生频道，探索元宇宙技术在产业端的落地应用，涵盖数字孪生、VR\u002FAR\u002FMR、虚拟数字人、3D可视化、空间计算、工业元宇宙等前沿方向，分享技术进展、应用场景、标杆案例与商业化路径。","元宇宙,数字孪生,VR\u002FAR,虚拟数字人,工业元宇宙,3D可视化,空间计算,MR",68,{"id":1021,"tenant_id":6,"name":306,"slug":1022,"description":1023,"parent_id":824,"channel_id":544,"icon":12,"sort_order":7,"seo_title":1024,"seo_description":1025,"seo_keywords":1026,"article_count":1027},15127,"wangluo-anquan","关注网络安全、云安全、数据安全与等保合规，追踪安全事件、技术趋势与防御方案。","网络安全资讯_云安全数据安全_等保合规与安全防御","软盟资讯网络安全频道，关注网络空间安全、云安全、数据安全、应用安全、等保合规等领域，追踪安全事件、漏洞预警、安全技术、政策法规与最佳实践，分享DDoS防御、WAF防火墙、零信任等安全方案，企业安全建设的信息参考平台。","网络安全,云安全,数据安全,等保合规,安全防御,DDoS防护,WAF,零信任",42,{"id":1029,"tenant_id":6,"name":59,"slug":1030,"description":1031,"parent_id":544,"channel_id":544,"icon":12,"sort_order":7,"seo_title":1032,"seo_description":1033,"seo_keywords":1034,"article_count":1035},15128,"shuzi-yingxiao","聚焦数字时代营销方法与实战案例，覆盖AI营销、内容营销、短视频直播、私域运营四大方向。","数字营销_AI营销与内容营销动态","软盟资讯数字营销频道，聚焦数字时代的营销方法与实战案例，覆盖AI营销、内容营销、短视频直播、私域运营四大核心方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90定档10月1日：发布即开售，\"史上最强Mate\"正面硬刚万元旗舰战场","83827","——深度观察：一场从芯片到定价逻辑的系统性突围\r\n2026年9月29日上午，华为手机官方正式对外宣布，新一代旗舰华为Mate 90系列将于10月1日上午10点召开新品发布会，并将在发布会结束当天中午12点08分，全渠道同步开启现货开售。从官宣到发布，从发布到开卖，全程只间隔两小时——这在华为旗舰\u003Ca href=\"\u002Fai\u002Fai-yingyong\" title=\"AI产品应用\">AI产品应用\u003C\u002Fa>的历史上尚属首次。\r\n\u003Cimg class=\"attachment-full size-full\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Faiimg6abb68433aea50.89655173.webp\" alt=\"中小品牌如何用AI建立GEO基线测试表：从提问样本、答案留档到月度复测\" width=\"1280\" height=\"720\" \u002F>\r\n消息一出，延续数周的市场猜测终于尘埃落定。而在\"发布即开售\"这一前所未有的节奏背后，隐藏着比表象更值得玩味的信号：华为正在用一整套从芯片、影像到定价逻辑的系统性打法，向2026年高端手机市场发起一场\"史上最强\"的正面突围。\r\n\u003Ch2>\u003Cstrong>\u003Cb>一、发布即开售：备货底气与市场节奏的双重信号\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\n在过往的华为Mate系列产品周期里，发布会与正式发货之间往往隔着数天甚至一两周的等待期，用户需经历漫长的抢购与预售。而此次Mate 90系列直接将这一环节省略——发布会当天中午即现货开售，释放出两个明确的信号。\r\n其一，是备货量的底气。据多方反馈，Mate 90系列的现货自9月25日之后便已陆续运抵全国各地线下门店，机器早已到位，就等官宣开卖。全系现货供应，意味着华为对这一代旗舰的产能爬坡与供应链调度信心十足。\r\n其二，是市场节奏的精心设计。选择在国庆假期首日发布并同步开售，虽有假期关注度分散之虞，却也精准卡位了\"黄金周\"的消费场景，意图在假期释放最大的首销动能。这种略带开创性的节奏安排，本身就透露出华为对这款年度旗舰寄予的厚望。\r\n\u003Ch2>\u003Cstrong>\u003Cb>二、五机齐发：史上最全产品矩阵，价格梯度拉满\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\n这一代Mate 90系列一改往日三机布局，一口气推出五款机型——Mate 90、Mate 90 Pro、Mate 90 Pro Max、Mate 90 Pro Max典藏版以及RS非凡大师，堪称Mate系列史上最全面的一代。\r\n五款机型形成了清晰的价格阶梯：标准版守稳主流旗舰市场，Pro版卡位中高端，Pro Max直冲万元价位，典藏版与RS非凡大师则锚定超高端稀缺市场。整个系列覆盖从5000元到13000元以上的完整价格区间，每一档都精准切入了不同的用户群体，形成了一套完整的\"防御工事\"。\r\n据多方渠道预估，标准版起售价约5499元，Pro版约8000元，Pro Max约9000元，典藏版约11000元，RS非凡大师约13000元。相较上一代Mate 80系列，全系价格明显上探——这背后并非简单的跟风提价，而是多重成本与技术升级叠加的结果。\r\n\u003Ch2>\u003Cstrong>\u003Cb>三、芯片突围：麒麟9050 Pro的\"逻辑折叠\"革命\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\nMate 90系列最核心的王牌，当属顶配机型搭载的麒麟9050 Pro芯片。这颗芯片最革命性的变化，在于其首创的\"逻辑折叠\"技术。\r\n传统芯片依赖不断缩小制程来提升性能，而麒麟9050 Pro则另辟蹊径——将芯片内部的逻辑电路从\"平铺一层\"改为\"上下两层垂直堆叠\"，并加入垂直互联通道。通俗地说，就是让芯片从单层\"小平房\"升级为带高速电梯的\"复式洋房\"，信号传输距离大幅缩短，时延显著降低，晶体管密度比上一代提升约55%。\r\n这一架构创新的意义远超单一产品的性能跃升。麒麟9050 Pro依托\"韬定律\"的逻辑折叠架构，让华为得以在不依赖更高阶光刻机的前提下，实现芯片集成度与性能的双重突破——这标志着华为在芯片设计上走出了一条独立于先进制程限制的差异化路径，也为国内半导体产业链注入了一剂强心针。\r\n落到实际数据，麒麟9050 Pro的9核灵犀CPU单核提升24%、多核提升52%，马良GPU渲染性能提升142%，支持硬件级光线追踪，整机综合性能较上一代提升42%；更难能可贵的是功耗不升反降，等性能条件下NPU功耗降低66%、GPU功耗降低58%。对普通用户而言，最直观的感受是游戏帧率更稳、日常更省电、发热控制更好。\r\n值得注意的是，芯片采用梯度方案——标准版与Pro版搭载麒麟9035，Pro Max、典藏版及RS非凡大师则首发麒麟9050 Pro，形成了清晰的产品力分层。\r\n\u003Ch2>\u003Cstrong>\u003Cb>四、全维升级：屏幕、影像、续航的\"无短板\"补强\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\n除芯片外，Mate 90系列在屏幕、影像、续航等维度的全面迭代，共同构筑了\"史上最强Mate\"的完整拼图。\r\n屏幕方面，全系回归直屏设计，Pro Max及RS版本采用双层OLED屏幕，峰值亮度据传可突破10000尼特，登顶华为史上最亮手机，同时覆盖BT.2020广色域，兼顾显示效果与户外强光下的可读性。全系标配第三代昆仑玻璃与防窥技术，耐用性与隐私防护同步升级。\r\n影像方面，这一代延续了分级策略。Pro Max版升级至2亿像素潜望长焦，采用全流程国产化的传感器，配合新一代LOFIC技术与可变光圈，远景拍摄能力大幅提升。而最具想象力的，是Pro Max典藏版支持外接睿影Z10模块相机——一个自带1英寸超大底、支持24-240mm焦段与10倍光学变焦的微型相机模块，手机负责计算摄影处理，模块负责光学采集，各取所长。这种\"给手机接一个专业镜头\"的量产玩法，在整个手机行业尚属首次。\r\n续航与通信方面，全系电池容量显著提升，最高可达7000mAh级别，全系支持100W有线快充与最高80W无线快充。更关键的信号是，工信部入网信息已明确标注\"5G数字移动电话机\"——这是华为国行旗舰在Mate 40系列之后，首次在入网资质中公开恢复5G标识，彻底解决了华为旗舰近年来的最大痛点。\r\n\u003Ch2>\u003Cstrong>\u003Cb>五、涨价逻辑：成本承压与技术价值并行的定价重构\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\nMate 90系列全系涨价已成定局，这背后是成本压力与技术升级的双重驱动。\r\n从成本端看，2026年全球存储芯片价格持续飙升，AI算力需求大幅虹吸DRAM和NAND产能，第二季度手机内存价格环比涨幅一度超过80%。华为高管余承东此前已公开预警，内存等核心元器件持续涨价，若维持原价销售企业将面临亏损。存储成本占整机比重提升至三至四成，叠加自研芯片与高端物料投入，成本压力客观存在。\r\n从价值端看，涨价也并非毫无支撑。麒麟9050 Pro的架构突破、双层OLED的显示升级、2亿像素潜望长焦、7000mAh级大电池——每一分加价都对应着实打实的技术迭代。华为在9月初先行上调在售的Mate 80系列售价，也在为Mate 90的价格带做心理铺垫。\r\n这套\"先锚定预期，再以技术价值支撑溢价\"的定价策略，标志着华为已不再固守性价比路线，而是正式以技术价值向苹果iPhone 18 Pro所在的万元价位战场发起正面冲击。\r\n\u003Ch2>\u003Cstrong>\u003Cb>六、巅峰对决：华为与苹果的万元级正面交锋\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\n将视角拉远，Mate 90系列的定价策略，清晰地指向了一场与iPhone 18 Pro系列的正面硬刚。\r\n苹果iPhone 18 Pro国行256GB版本定档9999元，而华为Mate 90 Pro Max预估价约9000元——华为正以相对更低的价格切入苹果固守的万元高端主场，并力图以更全面的配置实现\"越级对标\"。\r\n两者的差异化优势泾渭分明：苹果依托A20 Pro的2纳米芯片与封闭生态的用户粘性，却仍保留灵动岛设计，充电停留在30W，且缺失卫星通信与诸多本土化功能；华为则以真全面屏、100W快充、7000mAh级大电池、2亿像素长焦、卫星通信等\"无短板\"配置，在硬件参数与本土体验上建立起明确优势。\r\n这场对决的意义，早已超出两款产品的销量之争。它意味着中国高端智能手机品牌，正首次以完整的五机矩阵、自主可控的芯片架构与全套技术体系，与全球最强的竞争对手在最高价位段展开对等竞争。\r\n\u003Ch2>\u003Cstrong>\u003Cb>结语：一场关于\"确定性的突围\"\u003C\u002Fb>\u003C\u002Fstrong>\u003C\u002Fh2>\r\n从发布即开售的节奏自信，到麒麟9050 Pro的逻辑折叠革命，再到敢于正面硬刚万元旗舰的定价底气，华为Mate 90系列所展现的，是一场从芯片、硬件到商业策略的系统性突围。\r\n在这个AI算力虹吸存储产能、全球高端市场格局加速重塑的时间节点，华为以\"史上最强Mate\"的姿态，向市场宣告的不仅是一款新旗舰的到来，更是中国智能手机产业在核心芯片自主、高端市场话语权上的一次重要突破。10月1日上午10点的发布会，即将为这场期待已久的对决，拉开正式序幕。","2026年9月29日上午，华为手机官方正式对外宣布，新一代旗舰华为Mate 90系列将于10月1日上午10点召开新品发布会，并将在发布会结束当天中午12点08分，全渠道同步开启现货开售。从官宣到发布，从发布到开卖，全程只间隔两小时——这在华为旗舰产品的历史上尚属首次。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Faiimg6abb68433aea50.89655173.webp","2026-09-29T15:20:51+08:00",[1225,1229,1233,1237,1241],{"id":1226,"tenant_id":6,"name":1227,"slug":1228,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},5907,"用户粘性","%e7%94%a8%e6%88%b7%e7%b2%98%e6%80%a7",{"id":1230,"tenant_id":6,"name":1231,"slug":1232,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},7707,"市场格局","%e5%b8%82%e5%9c%ba%e6%a0%bc%e5%b1%80",{"id":1234,"tenant_id":6,"name":1235,"slug":1236,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},7952,"技术迭代","%e6%8a%80%e6%9c%af%e8%bf%ad%e4%bb%a3",{"id":1238,"tenant_id":6,"name":1239,"slug":1240,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},8516,"半导体产业链","%e5%8d%8a%e5%af%bc%e4%bd%93%e4%ba%a7%e4%b8%9a%e9%93%be",{"id":1242,"tenant_id":6,"name":1243,"slug":1244,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},17574,"半导体产业","semiconductor-industry","华为Mate 90系列将于10月1日上午10点召开新品发布会","2026-10-01T05:31:21+08:00",{"id":1248,"tenant_id":6,"creator_id":7,"title":1249,"slug":1250,"content":1251,"content_json":12,"content_html":1251,"reading_time":7,"access_level":7,"excerpt":1252,"status":553,"content_type":554,"cover_image":1253,"published_at":1254,"scheduled_at":544,"author_id":1255,"channel_id":544,"category_id":1076,"tags":1256,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":1277,"is_pinned":15,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":1114,"like_count":7,"comment_count":7,"author_name":1278,"created_at":1254,"updated_at":1279},73918,"2027年第20届深圳国际连接器、线缆线束及加工设备展览会","73918","\u003Cp style=\"text-align: center;\">\u003Cstrong>2027第20届深圳国际连接器、线缆线束及加工设备展览会\u003C\u002Fstrong>\u003Cbr data-filtered=\"filtered\" \u002F>\u003Cstrong>时间：2027年08月25-27日\u003C\u002Fstrong>\u003Cbr data-filtered=\"filtered\" \u002F>\u003Cstrong>地点：深圳国际会展中心（宝安新馆）\u003C\u002Fstrong>\u003C\u002Fp>\r\n\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fyoujingli_1788946054497-1.png\" alt=\"\" width=\"700\" height=\"440\" \u002F>\r\n\r\n当前3C电子、新能源汽车、AI算力、光储充、具身智能、低空经济、工业自动化、家用电器等热门赛道迎来高速增长，为连接器与线束行业打开广阔的增长空间。尤其新能源汽车与 AI 算力产业的快速崛起，正从高压、高速、高可靠三大维度驱动连接器行业规模扩容，加速全产业链的迭代升级。高压大电流、高频高速传输、汽车线束、微型化线束大量应用，对线束加工工艺、生产装备提出更高标准，线束加工行业正迎来深刻变革，生产模式由传统人工半自动化，向高精度、柔性化、数字化、国产化方向迈进。作为各类装备的能量血管与数据神经--连接器、线束行业迎来了高速迭代与国产化替代的重大机遇，市场规模持续扩容，上下游供应链合作需求激增。\u003Cbr data-filtered=\"filtered\" \u002F>为进一步打通产业上下游对接渠道，搭建集产品展示、技术交流、商贸采购、新品发布于一体的全产业链专业平台，2027第20届深圳国际连接器\u002F线缆线束及加工设备展览会（简称“ICH Shenzhen 2027”，将于2027年8月25-27日在深圳国际会展中心隆重举办，以“赋能创新、连接未来”为主题，将持续发挥创新活力，本届展会展示规模超40000㎡，近700家行业知名企业参展，上万款新产品及新技术集中亮相。预计将吸引50000余名海内外专业观众到场参观洽谈！\r\n\r\n“ICH展”作为连接器\u002F线束加工领域的旗舰大展，秉承市场化、专业化、国际化、品牌化发展方向，已然凭多年的展会影响成为全球新品首发地，前沿技术首推地。伴随中国智造的创新力与竞争力日益壮大，已成为全球连接器线束加工行业发展的重要力量，ICH展也将成为前瞻行业趋势，预见行业未来主阵地，为参展商创造展示最新技术、结交重要合作伙伴、开拓新兴市场创造难得的机遇。ICH2027深圳展将继续锚定当下高景气行业应用，激发产业活力，打通上下游技术交流与商贸对接通道，助力企业把握市场风口。\r\n\r\n上届展会于2026年08月26-28日在深圳国际会展中心圆满闭幕，作为行业全产业链的国际化商贸交流展示平台，吸引了来自全球各地近700家领尖企业参展，在展会现场众多国内外连接器新品及线束加工技术应接不暇，展商纷纷展出最新创新成果，抢滩布局新兴市场。其中历届代表参展企业有：银钢智能、大森林、宏晟智能、卓迈智能、瑞峰成、中山宏晨、瑞领自动化、Molex、TE、巴斯巴、维峰电子、思索技术、HRS、罗森伯格、冠钜自动化、立东自动化、格锐威、瑞晟智能、博之旺、日精智能、钜海机械、莱奥智能、乾威精密、训业自动化、海昌智能、研泰自动化、宜鑫机械、邦能超声、崇德超声、沃尔核材、贝迪、兴荣精密、博创智能、盛惠科技、温达电子、深海电子、快利电子、日研精密、联和电子、乔业电子、科极电子、华瞬智能、新明和、易加科技、浩锐拓、天瑞仪器、华宝电子、华工激光、力码科、博穆精密、中量科技、津达立、维品电子、晴明电子、商洛电子、格律电子、欧卡工业、华兴诺、飞母托米、鑫钜、固安力、金合能超声等知名企业纷纷亮相，带来各自的拳头产品，秀出“看家本领”。全面展示自主创新力量，同台“炫技”，尽情演绎“高端科技 中国制造”，共同谱写产业升级的华彩乐章。\r\n\r\n展品范围\u003Cbr data-filtered=\"filtered\" \u002F>1、连接器、接插件展区\u003Cbr data-filtered=\"filtered\" \u002F>端子台、防水连接器、防爆连接器、圆形连接器、线缆连接器、同轴连接器、汽车连接器、电子连接器、通讯连接器、工业连接器、光储充连接器、高低压连接器、电器连接器、电池连接器、重载连接器；接插件、插头、插座、开关、端子、铜排、插针、排针、FAKRA、USB\u002FTYPE-C；连接器组装及非标自动化设备、视觉检测、环境测试设备、包装设备、测试机、焊接机、注塑机、检测仪器、合金铜材、塑胶材料、胶水等各类配套产品。\u003Cbr data-filtered=\"filtered\" \u002F>2、线缆线束加工设备区\u003Cbr data-filtered=\"filtered\" \u002F>裁线机、EMS系统、插壳机、端子模具、端子机、排线机、铜带机、沾锡机、剥线机、点胶机、绕线扎带机、超声波焊接机、端子断面检测仪、AC\u002FDC线材生产加工设备、FAKRA\u002FHSD自动化智能生产线、以太网MTD\u002FHMTD线束自动化设备，喷码贴标机，线处理器、导通测试仪、汽车线束测试\u002F装配线、线束工艺设计软件、新能源汽车线束自动化生产线等其他线束加工设备及配件。\u003Cbr data-filtered=\"filtered\" \u002F>3、电线电缆展区\u003Cbr data-filtered=\"filtered\" \u002F>数据线缆、护套线、电子线材、AOC\u002FDAC线缆、同轴电缆、纯铜线、高温线、线缆测试仪、线材生产与精制机械及线缆处理设备、成缆机及绞线机、辅助加工材料、屏蔽材料、线缆附件、盘具、包装材料、测控技术、相关领域配套服务及产品。\u003Cbr data-filtered=\"filtered\" \u002F>4、线束线材及配线器材展区\u003Cbr data-filtered=\"filtered\" \u002F>接线端子、绝缘护套、导线及绝缘包扎材料等；线束线材：汽车线束、二轮车线束、3C电子线材及各类家电\u002F机器人\u002F无人机\u002F新能源\u002F光储充\u002F航空航天\u002F智能家居\u002F安防\u002F灯饰线束、AC\u002FDC线材、HDMI线等；配线器材：尼龙扎线带、配线槽、配线标志、电线固定头、线束胶带、固定座等各类配线器材。\u003Cbr data-filtered=\"filtered\" \u002F>5.高速互联专区\u003Cbr data-filtered=\"filtered\" \u002F>高速连接器：224G\u002F448G、MCIO、OSFPDD、PCIe 高速连接器、光电混合连接器，线缆组件：Twin-Ax差分线缆、高频同轴线、高速DAC\u002FAOC铜缆、AI服务器高速线束，光模块与光缆：400G\u002F800G\u002F1.6T光模块、AOC有源光缆，光纤器件：MPO\u002FMTP、LC 光纤连接器、高速光纤跳线、CPO\u002FNPO 配套互连器件，高速铜缆，差分测试仪、高频\u002F高速线缆加工设备、线束全自动产线、超声波焊接、AI视觉检测、信号完整性测试设备，AI 算力中心高速布线方案、数字化高速线束工厂方案。","2027第20届深圳国际连接器\u002F线缆线束及加工设备展览会（简称“ICH Shenzhen 2027”，将于2027年8月25-27日在深圳国际会展中心隆重举办，以“赋能创新、连接未来”为主题，将持续发挥创新活力，本届展会展示规模超40000㎡，近700家行业知名企业参展，上万款新产品及新技术集中亮相。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fyoujingli_1788946054497.png","2026-09-09T20:21:54+08:00",8188393,[1257,1261,1265,1269,1273],{"id":1258,"tenant_id":6,"name":1259,"slug":1260,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},1080,"工业自动化","%e5%b7%a5%e4%b8%9a%e8%87%aa%e5%8a%a8%e5%8c%96",{"id":1262,"tenant_id":6,"name":1263,"slug":1264,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},1634,"电线电缆展","%e7%94%b5%e7%ba%bf%e7%94%b5%e7%bc%86%e5%b1%95",{"id":1266,"tenant_id":6,"name":1267,"slug":1268,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},2199,"新能源汽车","%e6%96%b0%e8%83%bd%e6%ba%90%e6%b1%bd%e8%bd%a6",{"id":1270,"tenant_id":6,"name":1271,"slug":1272,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},8629,"国产化替代","%e5%9b%bd%e4%ba%a7%e5%8c%96%e6%9b%bf%e4%bb%a3",{"id":1274,"tenant_id":6,"name":1275,"slug":1276,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},12605,"深圳国际会展中心","%e6%b7%b1%e5%9c%b3%e5%9b%bd%e9%99%85%e4%bc%9a%e5%b1%95%e4%b8%ad%e5%bf%83","2027第20届深圳国际连接器\u002F线缆线束及加工设备展览会","2749","2026-09-30T09:02:04+08:00",{"id":1281,"tenant_id":6,"creator_id":7,"title":1282,"slug":1283,"content":1284,"content_json":12,"content_html":1284,"reading_time":7,"access_level":7,"excerpt":1285,"status":553,"content_type":554,"cover_image":1286,"published_at":1287,"scheduled_at":544,"author_id":1288,"channel_id":544,"category_id":1076,"tags":1289,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":15,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":417,"like_count":7,"comment_count":7,"author_name":1307,"created_at":1287,"updated_at":1308},73899,"闭门沙龙直通决策层！2027北京人工智能与机器人展顶层对话","73899","\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FDSC01652-opq4693545939.jpg\" alt=\"DSC01652-opq4693545939\" width=\"1621\" height=\"1080\" \u002F>\r\n\r\n \r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">行业重大合作、产业趋势研判、生态协同规划，很难在开放嘈杂的展台完成深度沟通，产业高管需要私密、聚焦的交流场景。2027北京人工智能与机器人展（AACE），举办时间2027年6月26‑28日，北京亦创国际会展中心，展会开设CEO闭门沙龙与VIP洽谈区，直通产业决策圈层，打造高层顶层对话平台。 \u003C\u002Fspan>\r\n\r\n \r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">本届AACE展览面积3.5万㎡，A、C双馆联动运营，规划395家科创企业参展。展会目标邀约2.6万名付费专业观众，大量企业创始人、集团高管、投资合伙人到场交流。组委会专项邀约10支海外采购团高管、5家国际财团负责人莅临闭门活动，搭建国内企业与海外买家、国际资本面对面沟通的私密通道。展位预定启动仅10日，展位预定占比便突破30%，众多企业高管已经提前规划行程，希望借助闭门活动链接优质资源。 \u003C\u002Fspan>\r\n\r\n \r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">区别于面向大众开放的行业论坛，CEO闭门沙龙实行准入审核制，仅对企业创始人、总经理、技术负责人、投资机构合伙人开放，规避无效旁听，保障对话质量。议题紧扣产业当下痛点，围绕人形机器人量产落地、零部件国产化替代、AI大模型机器人融合应用、机器人商业化场景开拓、产业出海路径、投融资机遇等热点方向展开交流。参会嘉宾可以抛开对外宣传话术，坦诚交流行业难点、供应链瓶颈、采购需求与中长期布局。 \u003C\u002Fspan>\r\n\r\n \r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">VIP独立洽谈区配套隔音空间、商务桌椅、基础会务服务，专供大额采购项目、年度供应链签约、股权投资磋商使用。不少合作项目，前期只适合高层小范围沟通，待到意向基本落地之后，再对外推进落地流程。往届展会期间，不少产业链战略合作、资本框架意向，正是诞生于闭门洽谈场景之中。依托往届积累，78%展商复订率、94%展商满意度、30亿元全周期意向成交额，充分印证高层对接带来的实际商业价值。 \u003C\u002Fspan>\r\n\r\n \r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">对科创企业而言，普通展会更多是展品展示，而AACE的闭门沙龙，价值在于圈层链接。很多产业链关键资源、产业政策信息、未来场景规划，往往在高层交流当中率先释放。企业高管到场，一边观摩上下游新品技术，一边参与闭门交流，一次出行同时完成市场考察、技术调研、高层人脉积累三件大事，大幅降低商务出行成本。立足北京亦庄产业高地，闭门交流环节同样会联动本地产业园、场景运营平台负责人，挖掘京津冀落地试点机会。 \u003C\u002Fspan>\r\n\r\n \r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">需要提醒的是，闭门沙龙名额属于限量资源，并不会对所有参展企业自动开放。组委会优先向预定核心展区、赛道专区、动态演示区的企业开放申报通道。越早完成展位预定，获得闭门活动申报资格的概率越高。想要打通顶层对话渠道，企业应当尽早锁定参展席位，同步提交高管参与意向。 \u003C\u002Fspan>\r\n\r\n \r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">决策者在此集结，首发者在此登顶——AACE，科技商业的决胜场。 \u003C\u002Fspan>\r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">Where decision‑makers convene, and pioneers prevail — AACE , the decisive arena for tech business！ \u003C\u002Fspan>","2027北京人工智能与机器人展（AACE），举办时间2027年6月26‑28日，北京亦创国际会展中心，展会开设CEO闭门沙龙与VIP洽谈区，直通产业决策圈层，打造高层顶层对话平台。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FDSC01652-opq4693545939.jpg","2026-09-09T20:21:47+08:00",8188390,[1290,1294,1298,1299,1303],{"id":1291,"tenant_id":6,"name":1292,"slug":1293,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},3570,"人形机器人","%e4%ba%ba%e5%bd%a2%e6%9c%ba%e5%99%a8%e4%ba%ba",{"id":1295,"tenant_id":6,"name":1296,"slug":1297,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},7217,"战略合作","%e6%88%98%e7%95%a5%e5%90%88%e4%bd%9c",{"id":1270,"tenant_id":6,"name":1271,"slug":1272,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":1300,"tenant_id":6,"name":1301,"slug":1302,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},13345,"海外采购","%e6%b5%b7%e5%a4%96%e9%87%87%e8%b4%ad",{"id":1304,"tenant_id":6,"name":1305,"slug":1306,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},16846,"机器人商业化","robot-commercialization","报展咨询张焱：16621645116","2026-09-30T09:02:05+08:00",{"id":1310,"tenant_id":6,"creator_id":7,"title":1311,"slug":1312,"content":1313,"content_json":12,"content_html":1313,"reading_time":7,"access_level":7,"excerpt":1314,"status":553,"content_type":554,"cover_image":1315,"published_at":1316,"scheduled_at":544,"author_id":1317,"channel_id":544,"category_id":1076,"tags":1318,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":15,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":1339,"like_count":7,"comment_count":7,"author_name":1340,"created_at":1316,"updated_at":1341},73652,"湾区链动,智启春潮｜2027深圳人工智能与机器人展会4月落户福田","73652","粤港澳同心联动，大湾区深度互通！作为开春湾区智能科技领域的标杆盛会，\u003Cstrong>2027深圳国际人工智能与机器人产业链展会\u003C\u002Fstrong>将于4月重磅登陆深圳福田，抢抓春季产业采购黄金窗口期，以产业为纽带、以展会为载体，\u003Cspan class=\"nqh-mark\" data-ai-assistant-element=\"news-mark\" data-nqh-marked=\"\">打通粤港澳大湾区人工智能与机器人产业上下游壁垒\u003C\u002Fspan>，赋能区域产业协同升级、资源深度融合、供需精准对接。\r\n\r\n\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F105a8d5bb2284830bb76ed576cf5c912.jpg\" alt=\"文章配图-1\" width=\"640\" height=\"414\" \u002F>\r\n\r\n粤港澳大湾区作为全国人工智能、智能制造、机器人产业的核心集聚地，拥有完善的产业配套、顶尖的科创资源和广阔的市场空间，深圳福田更是湾区科创交流、商贸对接、产业落地的核心枢纽。依托大湾区得天独厚的产业生态与区位优势，本次展会立足深圳、联动港澳、辐射全国、链接全球，\u003Cspan class=\"nqh-mark\" data-ai-assistant-element=\"news-mark\" data-nqh-marked=\"\">深度整合湾区科创企业、核心技术、供应链资源与市场渠道\u003C\u002Fspan>，彻底打破区域产业信息壁垒，推动粤港澳智能科技产业从单点发展走向\u003Cstrong>深度联动、抱团发展、全域共赢\u003C\u002Fstrong>的全新格局。\r\n\u003Cp class=\"ql-align-center\">\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F53004728d7794643b4b91d8810d73c61.png\" alt=\"文章配图-1\" width=\"640\" height=\"376\" \u002F>\u003C\u002Fp>\r\n本次展会精准锚定春季产业复苏、设备更新、项目落地、采购扩容的行业刚需，是2027年华南地区开春首场高规格、全链条、专业化的人工智能与机器人产业商贸对接盛会。展会汇聚湾区乃至全国工业机器人、服务机器人、AI智能终端、核心零部件、智能控制系统、智能制造解决方案等全品类优质产品与前沿技术，覆盖工业智造、民生服务、商业应用、特种作业等多元应用场景，全方位展示行业最新技术成果、创新产品与落地案例。\r\n\r\n相较于行业其他展会，本次盛会最大亮点在于\u003Cstrong>湾区深度联动、资源精准匹配\u003C\u002Fstrong>。展会深度联动广东、香港、澳门三地行业协会、龙头企业、科创平台与采购机构，集结湾区上下游优质厂商、科研院所、经销商、采购商、投资方，搭建集产品展示、技术交流、新品发布、商贸洽谈、供需对接、投融资合作于一体的综合性产业平台。既为参展企业提供展示品牌、拓展渠道、对接港澳及海外市场的核心窗口，也为采购方搭建一站式选型、比价、采购、合作的高效渠道，大幅降低企业对接成本，提升产业合作效率。\r\n\u003Cp class=\"ql-align-center\">\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F204b7f4bf6f54053bc00da5104d1856a.png\" alt=\"文章配图-1\" width=\"640\" height=\"377\" \u002F>\u003C\u002Fp>\r\n春日奋进，商机涌动，春季正是企业迭代设备、补充产能、布局市场、拓展合作的黄金时节。2027深圳国际人工智能与机器人产业链展会紧抓产业春季复苏红利，聚焦行业痛点与市场需求，以规模化展览、专业化对接、高端化论坛、精准化服务，激活大湾区智能产业新动能，助力全行业抢抓新质生产力发展机遇。\r\n\r\n链通湾区产业，赋能智能未来！2027年4月，深圳福田，这场万众期待的人工智能与机器人产业年度盛会，将以满满的商机、前沿的技术、优质的资源，迎接全国行业同仁齐聚湾区、共话合作、共拓蓝海、共启智能产业新征程！\r\n\u003Cp class=\"ql-align-center\">\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F316d46fc78ce483b97ebfc0e84b6a4e2.png\" alt=\"文章配图-2\" width=\"640\" height=\"378\" \u002F>\u003C\u002Fp>\r\n\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fbfdb984a5ec840f18e0e6f155dd32865.jpg\" alt=\"文章配图-1\" width=\"640\" height=\"360\" \u002F>","2027深圳国际人工智能与机器人产业链展会将于4月重磅登陆深圳福田，抢抓春季产业采购黄金窗口期，以产业为纽带、以展会为载体，打通粤港澳大湾区人工智能与机器人产业上下游壁垒，赋能区域产业协同升级、资源深度融合、供需精准对接。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F00.png","2026-09-09T14:37:00+08:00",8188236,[1319,1323,1327,1331,1335],{"id":1320,"tenant_id":6,"name":1321,"slug":1322,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},1317,"人工智能展","%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b1%95",{"id":1324,"tenant_id":6,"name":1325,"slug":1326,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},4302,"人工智能博览会","%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%8d%9a%e8%a7%88%e4%bc%9a",{"id":1328,"tenant_id":6,"name":1329,"slug":1330,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},5128,"人工智能展览会","%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b1%95%e8%a7%88%e4%bc%9a",{"id":1332,"tenant_id":6,"name":1333,"slug":1334,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},6910,"深圳人工智能展","%e6%b7%b1%e5%9c%b3%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b1%95",{"id":1336,"tenant_id":6,"name":1337,"slug":1338,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},16880,"粤港澳人工智能展会","%e7%b2%a4%e6%b8%af%e6%be%b3%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b1%95%e4%bc%9a",34,"世亚智博会（人工智能展·机器人展·）","2026-09-30T09:01:57+08:00",{"id":1343,"tenant_id":6,"creator_id":7,"title":1344,"slug":1345,"content":1346,"content_json":12,"content_html":1346,"reading_time":7,"access_level":7,"excerpt":1344,"status":553,"content_type":554,"cover_image":1347,"published_at":1348,"scheduled_at":544,"author_id":1349,"channel_id":544,"category_id":1100,"tags":1350,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":15,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":1371,"like_count":7,"comment_count":7,"author_name":1372,"created_at":1348,"updated_at":1279},73509,"2026上海国际光通信技术展览会|光纤光缆生产设备、光通信设备、光栅传感器展览会","73509","\u003Cstrong>2026上海国际光通信技术展览会|光纤光缆生产设备、光通信设备、光栅传感器展览会\u003C\u002Fstrong>\r\n\r\n\u003Cstrong>时间:2026年12月9~11日\u003C\u002Fstrong>\r\n\r\n\u003Cstrong>地点：上海新国际博览中心\u003C\u002Fstrong>\r\n\r\n \r\n\r\n\u003Cstrong>发展前景：\u003C\u002Fstrong>\r\n\r\n光通信是一种利用光信号作为信息载体的通信技术，它基于电通信技术发展而来。与传统电通信相比，光通信拥有多项显著优势，包括巨大的传输带宽、极低的传输损耗、较低的成本和高保真度。光通信系统作为一种信息基础设施其在全球范围内得到了广泛的开发和应用。光通信的核心在于使用光波作为载波，通过光纤作为传输介质，依靠光模块实现电光信号的转换，从而以光信号形式传输信息，具备信道带宽极宽、传输容量大、中继距离长和抗干扰能力强等多项优点。经过长期的发展，光通信凭借其卓越的性能，已经成为通信行业的主流通信方式，并广泛应用于数据中心、电信网络、光纤宽带等多个领域。\r\n\r\n光通信产业链上游主要为光模块核心部件，包括光芯片、光学元件及由各类光组件组成的光器件等，中游包括光模块、光纤光缆等，下游主要为光通信设备，应用场景主要有数据中心和电信等，广泛应用于人工智能、云计算、智能交通、安防监控等使用场景。受益于新一代信息技术的迅猛发展，全球数据流量呈现爆发式增长，光通信作为AI时代的算力基础和传输数据的高速通道，在下游需求快速扩张的形势下，光通信行业市场规模预计将保持稳步增长的状态。\r\n\r\n\u003Cstrong>详询主办方-张昊（同微）\u003C\u002Fstrong>\r\n\r\n\u003Cstrong>130（前三位）\u003C\u002Fstrong>\r\n\r\n\u003Cstrong>2313（中间四位）\u003C\u002Fstrong>\r\n\r\n\u003Cstrong>0305（后面四位）\u003C\u002Fstrong>\r\n\u003Cp class=\"ql-align-center\">\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F7b66b1b3f4a54d5b874776493c5b0b89.png\" alt=\"文章配图-1\" width=\"640\" height=\"349\" \u002F>\u003C\u002Fp>\r\n当下，全球算力网络建设全面提速，人工智能、大数据、工业智造等领域的爆发式增长，促使光通信产业加快技术迭代与场景延伸，核心芯片、关键器件、高端装备的自主可控成为行业发展的核心命题，更成为我国光电产业跻身全球第一梯队的关键突破口。为了更好的推动光通信行业的发展，在得到国内外各大主管部门的大力支持下，2026上海国际光通信技术展览会暨会议将与2026年12月9-11日在上海新国际博览中心隆重举行，展会同期举办2026上海国际半导体展，共享数十万买家。本次大会将以“突出品牌、开拓创新、注重实效”的办展宗旨，凭借独特的创意，科学合理的整合传播和卓越的服务，以全新的理念为广大参展商提供一个“高水准、高品位、高质量”的展示交流舞台，期待您的参与。\r\n\u003Cp class=\"ql-align-center\">\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F1f65b1ea7f5b446d9ae20ea23d626d26.png\" alt=\"文章配图-1\" width=\"640\" height=\"383\" \u002F>\u003C\u002Fp>\r\n\u003Cstrong>展出范围：\u003C\u002Fstrong>\r\n\r\n1、光通信芯片：芯片设计、芯片软件、晶圆、衬底、VCSEL芯片、可调激光器芯片、TEC芯片、FB和EML芯片、PIN与APD芯片、IC芯片、TIA、LDDriver、CDR芯片、高速调制器芯片、泵浦激光器芯片、PLC、AWG等；\r\n\r\n2、光组件：TOSA、ROSA、BOSA、OSA、二极管、隔离器组件、准直器组件、Demux、Mux、MT-FA、精密金属零件（管座、管帽、管壳）、透镜、滤波片、滤光片、光子集成器件、微波介质陶瓷等；\r\n\r\n3、光通信器件：光放大器、光泵浦激光器、光波分复用器、光波分解复用器、光分插复用器、光波导器件、光色散补偿器、光中继器、光衰减器、光纤连接器、光隔离器、光纤耦合器、光分支器、光环行器、波长转换器、陶瓷套管、陶瓷插芯等;\r\n\r\n4、光通信模块：光接收模块，光发送模块，光收发一体模块、光转发模块、相干模块、可插拔光模块、硅光模块、光分路器模块等；\r\n\r\n5、光通信传输设备：SDH光电传输设备、以太网设备、光连接设备、光宽带接入（EPON、GPON、NGPON)设备、OLT设备、GPONSBU设备、MDU设备、XGS-PON智能家庭网关设备、数据转接设备、光放大器、光复用器、光解复用器、光端机（SDH、多业务光端机等）、视音频光端机、光纤收发器、接口转换器、接口转换器、协议转换器、模式转换器、光纤通道卡、数字视频光端机等、ICT系统设备、IP以太网传输产品等；\r\n\u003Cp class=\"ql-align-center\">\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F8dc89f2d80a940b8807144b5d1a93635.png\" alt=\"文章配图-1\" width=\"640\" height=\"330\" \u002F>\u003C\u002Fp>\r\n6、光通信数据中心设备：以太网交换机、ToR\u002FLeaf交换机、光储存器、光纤收发器、服务器、热插拔交流电源模块、服务器光纤网卡、通信系统、系统集成\u002F开发、系统维护及监控、综合布线系统、供配电系统、空调新风系统、消防与安防系统、数据中心整体解决方案、微模块数据中心等；\r\n\r\n7、广电通信设备：CATV传输、模拟光发组件、模拟光接收组件、激光泵浦源、模拟EDFA、YDFA、光接收前端调制解调器、光发射机、光接收机、光工作站、宽带接入设备等；\r\n\r\n8、无线通信：射频器件、射频模块、射频滤波器、射频功率放大器、射频开关、高频半导体、PCB高频覆铜板、微波介质陶瓷、EMC电磁屏蔽材料、MPI电路板、LCP材料、高频低介电损耗材料、移动终端设备、FSO设备、基站天线等；\r\n\r\n9、光纤材料：光纤预制棒、光纤研磨液、光纤抛光粉、光纤保护套管、热缩型端子、热缩中接端子、热缩中接管、热缩封帽、迷你封帽、热收缩套管等；\r\n\r\n10、光纤光缆\u002F光纤传感：单模光纤、多模光纤、塑料光纤、掺铒光纤、掺镜光纤、保偏光纤、抗辐照光纤、耐高温光纤、抗弯曲光纤、大芯经光纤、室内光缆、室外光缆、光纤电流互感器、光纤水听器、光纤陀螺仪、光纤周界安防系统、光纤液压传感器、分布式光纤温度传感系统、光纤气体传感器、光纤应力传感器、光栅传感器等；\r\n\r\n11、配线产品：光缆接续箱、光缆接头盒、光缆分纤箱、光缆交接箱、配线架、电缆桥架、光纤槽道等；\r\n\r\n12、电线电缆：同轴电缆、同轴线缆、射频电缆、数据电缆、双绞线、安防线缆、光电复合缆、通信电缆、布线线缆、信息传输线、控制线缆、防爆电缆、阻燃电缆等；\r\n\r\n13、线缆生产设备：光纤研磨设备、剥皮剪毛机、剥纤机、穿散件机、散件组装机、绕线扎线机、尾柄压接机、全自动Receptacle组装机、全自动贴标机、拉拨力测试机、高速着色机、线缆护套押出机、绞铜机、裁线机、束丝机；\r\n\r\n14、仪器仪表、激光\u002F探测器芯片测试系统、插损测试系统、光时域反射仪OTDR、PON光功率计、LIV测试系统、老化电源、椭偏仪、光谱仪、误码仪、眼图仪、光可变衰减器、光纤端面检测仪、耦合测试电源、可调直流电源、光功率计台式、手持光功率计、单\u002F双波长光源、DWDM光源、拉力测试机、仿真测试及设计软件等；\r\n\u003Cp class=\"ql-align-center\">\u003Cimg src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F389213d515db47de9f203e82a08865ee.png\" alt=\"文章配图-1\" width=\"640\" height=\"401\" \u002F>\u003C\u002Fp>\r\n\u003Cstrong>参展理由：\u003C\u002Fstrong>\r\n\r\n※规模优势，结识新经销商和买家：为参展商实际展出效果提供有力保障。本届展会预计到会观众将超过40000人次，采取强势的全球招商宣传模式，将整合历届展会的数据库，重点邀约光通信行业用户到会参观洽谈。\r\n\r\n※无缝对接，邀请国内外客商：在展馆内、地铁站、酒店均有广告指示牌，将涉及到此次展会领域的专业采购商直接引进我展会现场洽谈采购。\r\n\r\n※开拓市场，巩固已有的市场份额：一次参展全年享受线上、线下综合宣传，宣传范围涉及网站、杂志、报纸、手机报、微博、微信等新媒体方式，一次参展多重惊喜。紧跟最新市场发展动态，分享互动，特设一对一贸易配对会，诚邀来自线上线下的光通信行业用户采购负责人，观众来自全球30多个国家和地区，安排一对一的见面洽谈，提高您产品销售的绝佳途径。\r\n\r\n联系人：张 昊","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F7b66b1b3f4a54d5b874776493c5b0b89.png","2026-09-08T21:34:54+08:00",8188037,[1351,1355,1359,1363,1367],{"id":1352,"tenant_id":6,"name":1353,"slug":1354,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},5450,"新一代信息技术","%e6%96%b0%e4%b8%80%e4%bb%a3%e4%bf%a1%e6%81%af%e6%8a%80%e6%9c%af",{"id":1356,"tenant_id":6,"name":1357,"slug":1358,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},8208,"传感器展览会","%e4%bc%a0%e6%84%9f%e5%99%a8%e5%b1%95%e8%a7%88%e4%bc%9a",{"id":1360,"tenant_id":6,"name":1361,"slug":1362,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},16866,"2026上海国际光通信技术展览会|光纤光缆生产设备","2026%e4%b8%8a%e6%b5%b7%e5%9b%bd%e9%99%85%e5%85%89%e9%80%9a%e4%bf%a1%e6%8a%80%e6%9c%af%e5%b1%95%e8%a7%88%e4%bc%9a%e5%85%89%e7%ba%a4%e5%85%89%e7%bc%86%e7%94%9f%e4%ba%a7%e8%ae%be%e5%a4%87",{"id":1364,"tenant_id":6,"name":1365,"slug":1366,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},16867,"光通信设备","%e5%85%89%e9%80%9a%e4%bf%a1%e8%ae%be%e5%a4%87",{"id":1368,"tenant_id":6,"name":1369,"slug":1370,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},16868,"光栅传感器展览会","%e5%85%89%e6%a0%85%e4%bc%a0%e6%84%9f%e5%99%a8%e5%b1%95%e8%a7%88%e4%bc%9a",50,"q.2521136721",{"id":1374,"tenant_id":6,"creator_id":7,"title":1375,"slug":1376,"content":1377,"content_json":12,"content_html":1377,"reading_time":7,"access_level":7,"excerpt":12,"status":553,"content_type":554,"cover_image":1378,"published_at":1379,"scheduled_at":544,"author_id":1380,"channel_id":544,"category_id":1076,"tags":1381,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":15,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":1402,"like_count":7,"comment_count":7,"author_name":1403,"created_at":1379,"updated_at":1404},72804,"赛逸展2027集新品首发+产业峰会+资本对接于一体","72804","\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">现代产业展会，早已不再只是简单的展台陈列，而是集多种产业服务于一身的综合枢纽。2027亚洲消费电子展（赛逸展）将于2027年6月26‑28日在北京亦创国际会展中心启幕，展会整合新品首发、产业峰会、供需配对、资本孵化多项功能，同期落地多场高水平技术研讨论坛，构建复合型产业服务平台。 \u003C\u002Fspan>\r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">新品首发板块，依托亚洲创新首发专区，供企业发布年度新产品、新技术方案，抢占行业传播窗口。企业既可在展位静态展示新品，也可以预约专属发布舞台，举办新品宣讲活动，面向采购商、媒体公开亮相，快速完成行业市场预热。\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FDSC03303-opq4695927911.jpg\" alt=\"DSC03303-opq4695927911\" width=\"1622\" height=\"1080\" \u002F> \u003C\u002Fspan>\r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">产业峰会板块按照赛道细分议题，分别围绕具身智能、AI算力液冷、低空经济、车载智能、数字健康等方向开设论坛。邀请产业专家、企业高管、园区代表分享行业趋势、技术路线、落地案例，参会人员可以借此把握赛道发展方向，了解政策导向、市场变化，为企业年度战略规划提供参考思路。论坛对外开放，参展企业可安排人员到场交流学习。 \u003C\u002Fspan>\r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">供需配对也就是展会核心商贸板块，依托展前预匹配系统，提前对接买卖双方需求，预约现场洽谈。同时开设跨境对接专场、渠道招商对接会，分别服务出海拓展、国内渠道布局两类需求，打通从产品展示走向商业订单的通路。 \u003C\u002Fspan>\r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">资本孵化板块聚焦科创企业融资需求，邀约5家国际财团以及本土创投机构驻场，开设资本闭门对接会。科创项目团队，可预约时段与投资合伙人面对面沟通，介绍项目规划，链接股权投资资源。闭门会场保障洽谈私密性，适配投融资深度磋商场景。\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FDSC03049-opq4695858656.jpg\" alt=\"DSC03049-opq4695858656\" width=\"1621\" height=\"1080\" \u002F> \u003C\u002Fspan>\r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">四大板块彼此联动，形成完整闭环。企业发布新品之后，可以在产业峰会交流行业思路，通过供需配对对接渠道订单，借助资本对接补充发展资金。一场参展，同步完成新品亮相、趋势学习、商贸洽谈、资本链接。赛逸展跳出单一展示思维，致力于打造一站式科创产业服务平台。 \u003C\u002Fspan>\r\n\r\n\u003Cspan class=\"\" data-slashplaceholder=\"输入关键词\" data-type=\"string-token\" aria-label=\"正文块内容区,undefined,文本\" data-block-type=\"\">决策者在此集结，首发者在此登顶——赛逸展，科技商业的决胜场。 Where decision‑makers convene, and pioneers prevail — CES Asia , the decisive arena for tech business\u003C\u002Fspan>","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002FDSC03303-opq4695927911.jpg","2026-09-07T20:10:25+08:00",8188385,[1382,1386,1390,1394,1398],{"id":1383,"tenant_id":6,"name":1384,"slug":1385,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},694,"消费电子展","%e6%b6%88%e8%b4%b9%e7%94%b5%e5%ad%90%e5%b1%95",{"id":1387,"tenant_id":6,"name":1388,"slug":1389,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},5923,"具身智能","%e5%85%b7%e8%ba%ab%e6%99%ba%e8%83%bd",{"id":1391,"tenant_id":6,"name":1392,"slug":1393,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},12711,"亚洲消费电子展","%e4%ba%9a%e6%b4%b2%e6%b6%88%e8%b4%b9%e7%94%b5%e5%ad%90%e5%b1%95",{"id":1395,"tenant_id":6,"name":1396,"slug":1397,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},13208,"2027亚洲消费电子展","2027%e4%ba%9a%e6%b4%b2%e6%b6%88%e8%b4%b9%e7%94%b5%e5%ad%90%e5%b1%95",{"id":1399,"tenant_id":6,"name":1400,"slug":1401,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},15614,"2027亚洲消费电子展（赛逸展）","2027%e4%ba%9a%e6%b4%b2%e6%b6%88%e8%b4%b9%e7%94%b5%e5%ad%90%e5%b1%95%ef%bc%88%e8%b5%9b%e9%80%b8%e5%b1%95%ef%bc%89",24,"报名咨询13673929297微信同号","2026-09-30T09:02:02+08:00",{"id":1406,"tenant_id":6,"creator_id":7,"title":1407,"slug":1408,"content":1409,"content_json":12,"content_html":1409,"reading_time":7,"access_level":7,"excerpt":1410,"status":553,"content_type":554,"cover_image":1411,"published_at":1412,"scheduled_at":544,"author_id":1317,"channel_id":544,"category_id":1076,"tags":1413,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":15,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":1438,"like_count":7,"comment_count":7,"author_name":1340,"created_at":1412,"updated_at":1439},72801,"开春产业热潮涌动“2027京津冀机器人产业链展会”3月在京启幕","72801","\u003Cp class=\"ql-align-center\">\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F568eb70daff3494f83d17d8e06864325.jpg\" alt=\"文章配图-1\" width=\"640\" height=\"314\" \u002F>\u003C\u002Fp>\r\n春启三月，万物勃发，正值各行各业复工复产、抢抓产业发展新机的关键节点，京津冀智能装备与人工智能产业迎来开年首场重磅行业盛会。3月18日至20日，备受行业关注的\u003Cstrong>\u003Cspan class=\"nqh-mark\" data-ai-assistant-element=\"news-mark\" data-nqh-marked=\"\">人形机器人与具身智能产业\u003C\u002Fspan>展会\u003C\u002Fstrong>在中国国际展览中心（朝阳馆）盛大举办。本次展会深耕人形机器人、具身智能热门核心赛道，紧扣当下人工智能赋能实体制造的产业发展浪潮，汇聚全国范围内全产业链优质龙头企业、科创企业及配套服务商，打造集前沿技术展示、创新成果交流、精准资源对接、深度产业合作于一体的专业化、垂直化行业平台，有效激活京津冀智能机器人产业发展活力，为区域智能制造高质量、跨越式发展注入全新动能。\r\n\u003Cp class=\"ql-align-center\">\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F697458d68f88442aab2a42bf6d4e4387.png\" alt=\"文章配图-2\" width=\"640\" height=\"373\" \u002F>\u003C\u002Fp>\r\n作为2026年开春京津冀地区规模大、专业性强、影响力广的机器人专项产业展会，本次活动精准聚焦人形机器人、具身智能两大前沿核心领域，针对性打破行业信息差、产业沟通壁垒以及上下游对接不畅等行业痛点。展会版图全面覆盖人形机器人与具身智能完整上下游产业链生态，参展主体类型丰富、覆盖全面，集结了行业头部整机设备厂商、高精尖核心零部件研发生产企业、专业AI智能算法研发服务商、多行业场景应用解决方案提供商等全链条企业。现场完整呈现从底层核心技术研发、关键零部件配套生产、人形机器人整机设备智造，到工业、民生、商业、特种场景落地应用的全闭环产业生态，全方位、多角度展示当下人形机器人与具身智能行业的最新技术突破、创新迭代产品、成熟落地项目以及未来研发方向，为行业搭建了完整的产业观摩与学习渠道。\r\n\u003Cp class=\"ql-align-center\">\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F1e5271a349664268bfe2e945604ba3b8.png\" alt=\"文章配图-3\" width=\"640\" height=\"373\" \u002F>\u003C\u002Fp>\r\n近年来，京津冀地区依托得天独厚的产业基础、高端人才储备、核心技术集聚以及政策扶持优势，持续加快高端装备制造与人工智能产业转型升级步伐。人形机器人与具身智能作为人工智能、精密制造、自动化技术深度融合的核心新兴赛道，是未来智能制造产业的核心发展方向，也是京津冀区域产业结构优化、新旧动能转换的重要发力点。本次展会的顺利举办，进一步集中整合了区域优质产业资源、技术资源与市场资源，有效串联起京津冀三地研发、生产、应用、销售全环节，夯实了区域机器人产业集群化、规模化发展的坚实基础，推动产业链上下游企业抱团发展、协同创新、优势互补，助力区域智能装备产业形成完整、高效、强劲的产业生态体系。\r\n\u003Cp class=\"ql-align-center\">\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Ff7d184370040419c839b7bb9a3e904cd.png\" alt=\"文章配图-5\" width=\"640\" height=\"373\" \u002F>\u003C\u002Fp>\r\n\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F4ef01ada978d406a9c44a9b28c8797bf.jpg\" alt=\"文章配图-4\" width=\"640\" height=\"360\" \u002F>","春启三月，万物勃发，正值各行各业复工复产、抢抓产业发展新机的关键节点，京津冀智能装备与人工智能产业迎来开年首场重磅行业盛会。3月18日至20日，备受行业关注的人形机器人与具身智能产业展会在中国国际展览中心（朝阳馆）盛大举办。本次展会深耕人形机器人、具身智能热门核心赛道，紧扣当下人工智能赋能实体制造的产业发展浪潮，汇聚全国范围内全产业链优质龙头企业、科创企业及配套服务商，打造集前沿技术展示、创新成果交流、精准资源对接、深度产业合作于一体的专业化、垂直化行业平台，有效激活京津冀智能机器人产业发展活力，为区域智能制造高质量、跨越式发展注入全新动能。","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F0-3.png","2026-09-07T20:10:24+08:00",[1414,1418,1422,1426,1430,1434],{"id":1415,"tenant_id":6,"name":1416,"slug":1417,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},3565,"机器人展","%e6%9c%ba%e5%99%a8%e4%ba%ba%e5%b1%95",{"id":1419,"tenant_id":6,"name":1420,"slug":1421,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},7154,"人形机器人展会","%e4%ba%ba%e5%bd%a2%e6%9c%ba%e5%99%a8%e4%ba%ba%e5%b1%95%e4%bc%9a",{"id":1423,"tenant_id":6,"name":1424,"slug":1425,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},9809,"北京机器人展","%e5%8c%97%e4%ba%ac%e6%9c%ba%e5%99%a8%e4%ba%ba%e5%b1%95",{"id":1427,"tenant_id":6,"name":1428,"slug":1429,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},10938,"北京机器人展览会","%e5%8c%97%e4%ba%ac%e6%9c%ba%e5%99%a8%e4%ba%ba%e5%b1%95%e8%a7%88%e4%bc%9a",{"id":1431,"tenant_id":6,"name":1432,"slug":1433,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},15015,"北京人形机器人展","%e5%8c%97%e4%ba%ac%e4%ba%ba%e5%bd%a2%e6%9c%ba%e5%99%a8%e4%ba%ba%e5%b1%95",{"id":1435,"tenant_id":6,"name":1436,"slug":1437,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},16655,"北京人工智能展会","%e5%8c%97%e4%ba%ac%e4%ba%ba%e5%b7%a5%e6%99%ba%e8%83%bd%e5%b1%95%e4%bc%9a",27,"2026-09-30T09:02:03+08:00",{"id":1441,"tenant_id":6,"creator_id":7,"title":1442,"slug":1443,"content":1444,"content_json":12,"content_html":1444,"reading_time":7,"access_level":7,"excerpt":12,"status":553,"content_type":554,"cover_image":1445,"published_at":1446,"scheduled_at":544,"author_id":1447,"channel_id":544,"category_id":1076,"tags":1448,"version":14,"schema":12,"seo_title":12,"seo_description":12,"seo_keywords":12,"is_pinned":15,"is_featured":17,"is_pick":17,"is_slide":17,"view_count":465,"like_count":7,"comment_count":7,"author_name":1466,"created_at":1446,"updated_at":1341},72955,"AI 算力爆发，液冷成数据中心刚需｜2026高交会亚洲 AI 算力展招商启动|深圳液冷展会","72955","\u003Cp data-track=\"38\" data-pm-slice=\"0 0 []\">\u003Cstrong>2026年第28届高交会暨亚洲AI算力产业与数据中心液冷技术展\u003C\u002Fstrong>\u003C\u002Fp>\r\n\u003Cp data-track=\"39\">\u003Cstrong>时间：2026年11月26-28日\u003C\u002Fstrong>\u003C\u002Fp>\r\n\u003Cp data-track=\"40\">\u003Cstrong>地址：深圳国际会展中心（新馆）\u003C\u002Fstrong>\u003C\u002Fp>\r\n\u003Cp data-track=\"41\">\u003Cstrong>组织机构：主办单位：深圳市人民政府\u003C\u002Fstrong>\u003C\u002Fp>\r\n\r\n\u003Cdiv class=\"pgc-img\">\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fget-62.jpg\" data-ic=\"true\" data-width=\"1280\" data-height=\"720\" data-ic-uri=\"\" \u002F>\u003C\u002Fdiv>\r\n\u003Cp data-track=\"43\">随着 AI 模型参数规模持续扩大，单集群算力需求不断被推高，传统风冷架构在能耗、散热效率、部署密度和长期运维成本等方面逐渐显现瓶颈。尤其是在高密度 GPU 集群、超大规模训练中心、智算中心和边缘数据中心场景中，液冷技术正在成为提升算力密度、降低 PUE、稳定运行温度和释放芯片性能的关键路径。\u003C\u002Fp>\r\n\r\n\u003Cdiv class=\"pgc-img\">\u003C\u002Fdiv>\r\n\u003Cp data-track=\"45\">作为 “中国科技第一展”—— 第二十八届高交会的核心专题展之一，亚洲 AI 算力产业与数据中心液冷技术展将于 2026 年 11 月 26-28 日在深圳国际会展中心（宝安）盛大举办。展会将聚焦 AI 算力、数据中心、液冷技术、服务器、芯片、散热材料、能源基础设施和智能运维等方向，为产学研用各方搭建技术展示、商贸对接、品牌传播和产业合作的重要平台。\u003C\u002Fp>\r\n\r\n\u003Cdiv class=\"pgc-img\">\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fget-63.jpg\" data-ic=\"true\" data-width=\"1280\" data-height=\"717\" data-ic-uri=\"\" \u002F>\u003C\u002Fdiv>\r\n\u003Cp data-track=\"47\">本届专题展期待吸引算力芯片、AI 服务器、液冷系统、数据中心建设、制冷设备、新材料、能源管理、运维服务等领域企业参展，共同探讨 AI 时代算力基础设施的技术路线与商业机遇。\u003C\u002Fp>\r\n\u003Cp data-track=\"47\">\u003Cimg class=\"aligncenter\" src=\"https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002F1726046258009.png\" alt=\"1726046258009\" width=\"1280\" height=\"330\" \u002F>\u003C\u002Fp>\r\n ","https:\u002F\u002Fnews.softunis.com\u002Fwp-content\u002Fuploads\u002F2026\u002F09\u002Fget-62.jpg","2026-09-07T15:48:26+08:00",8188351,[1449,1453,1457,1461,1462],{"id":1450,"tenant_id":6,"name":1451,"slug":1452,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},6916,"数据中心","%e6%95%b0%e6%8d%ae%e4%b8%ad%e5%bf%83",{"id":1454,"tenant_id":6,"name":1455,"slug":1456,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},7813,"算力基础设施","%e7%ae%97%e5%8a%9b%e5%9f%ba%e7%a1%80%e8%ae%be%e6%96%bd",{"id":1458,"tenant_id":6,"name":1459,"slug":1460,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},12039,"商贸对接","%e5%95%86%e8%b4%b8%e5%af%b9%e6%8e%a5",{"id":1274,"tenant_id":6,"name":1275,"slug":1276,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},{"id":1463,"tenant_id":6,"name":1464,"slug":1465,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":7},13339,"数据中心液冷技术展","%e6%95%b0%e6%8d%ae%e4%b8%ad%e5%bf%83%e6%b6%b2%e5%86%b7%e6%8a%80%e6%9c%af%e5%b1%95","闲谈会展",[1468,1473,1478,1483,1488,1493,1497,1502,1506,1511,1516,1521],{"id":1469,"tenant_id":6,"name":1470,"slug":1471,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":1472},179,"产业链","%e4%ba%a7%e4%b8%9a%e9%93%be",2380,{"id":1474,"tenant_id":6,"name":1475,"slug":1476,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":1477},213,"智能化","%e6%99%ba%e8%83%bd%e5%8c%96",2260,{"id":1479,"tenant_id":6,"name":1480,"slug":1481,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":1482},1141,"展览会","%e5%b1%95%e8%a7%88%e4%bc%9a",2151,{"id":1484,"tenant_id":6,"name":1485,"slug":1486,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":1487},4009,"展会","%e5%b1%95%e4%bc%9a",1988,{"id":1489,"tenant_id":6,"name":1490,"slug":1491,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":1492},1384,"技术创新","%e6%8a%80%e6%9c%af%e5%88%9b%e6%96%b0",1342,{"id":1494,"tenant_id":6,"name":1495,"slug":1496,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":654},1945,"自动化","%e8%87%aa%e5%8a%a8%e5%8c%96",{"id":1498,"tenant_id":6,"name":1499,"slug":1500,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":1501},10310,"全产业链","%e5%85%a8%e4%ba%a7%e4%b8%9a%e9%93%be",1032,{"id":1503,"tenant_id":6,"name":105,"slug":1504,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":1505},1890,"%e5%a4%a7%e6%a8%a1%e5%9e%8b",980,{"id":1507,"tenant_id":6,"name":1508,"slug":1509,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":1510},15137,"AI头条","ai%e5%a4%b4%e6%9d%a1",930,{"id":1512,"tenant_id":6,"name":1513,"slug":1514,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":1515},2149,"新能源","%e6%96%b0%e8%83%bd%e6%ba%90",883,{"id":1517,"tenant_id":6,"name":1518,"slug":1519,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":1520},1364,"AI技术","1364",866,{"id":582,"tenant_id":6,"name":583,"slug":584,"channel_id":544,"seo_title":12,"seo_description":12,"seo_keywords":12,"article_count":1522},831]